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CP24 engagement report

@CP24 - 2.3M followers on X

Measured over 934 original posts from a 30-day window, last computed on October 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 2.3M followers
Per impression
0.176%
18K views on a typical post
Reach
0.77%
of its followers see a post
Typical post
31
interactions (median)
Saved
0.011%
2 bookmarks on a typical post
Posting rate
31.2/day
active 103% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 31 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 934 original posts, its engagement rate beats 14% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 18K times each, and 0.176% of those impressions turn into an interaction. That is about 0.772% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 934 posts sampled, 31% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.4K interactions, about 174x its own typical post. Recurring topics include #breaking, #new, #update.

Measured over 934 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #breaking, #new, #update.

Compared with accounts its own size

CP24's engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CP24 sits below the 10th percentile of the 217,745 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.704%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,745 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,722 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.704%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video31% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 31% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 114 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 2026174x their median

    Photos from Chopper 24 show dramatic images of Rogers Stadium, which appears to have sustained significant damage during Wednesday’s storm. No shows are scheduled this week at the stadium, located at Downsview Park, but AC/DC is expected to perform on Sept. 16. 🔗https://t.co/QVOwPZGupd

    4.0K7062464201.3M viewsView on X
  • Oct 27, 2026154x their median

    #BREAKING: Olivia Chow has been re-elected as mayor of Toronto, the CP24-CTV Election Desk is projecting. https://t.co/8lipbcjMhq

    3.3K619397488285K viewsView on X
  • Oct 16, 2026113x their median

    #BREAKING: Ringleader of Toronto 18 terror plot no longer shows signs of extremism, granted full parole, board says https://t.co/Dhu2hYjnAE

    1.4K4581.1K484898K viewsView on X
  • Sep 22, 202693x their median

    EXCLUSIVE: The Princess Margaret Cancer Foundation receives $100 million donation from an anonymous donor https://t.co/hFmytVLC3O

    2.4K2708076261K viewsView on X
  • Sep 1, 202682x their median

    ‘A great time to be a Liberal’: PM Carney sweeps all three byelections, holds onto majority https://t.co/b9QNkytXTi

    1.8K24344082128K viewsView on X
  • Sep 10, 202675x their median

    #BREAKING: Ontario Science Centre laying off entire science department https://t.co/IJvEoyOcso

    1.2K457268390513K viewsView on X
  • Aug 30, 202662x their median

    Metrolinx, HydroOne, LCBO online maps display Lake Ontario’s name as ‘Lake America’ https://t.co/HpULeEnSHD

    1.2K231380145443K viewsView on X
  • Sep 7, 202658x their median

    #NEW: Supercharged El Niño heading for record strength; Canada’s winter may ‘take a holiday,’ climatologist says https://t.co/cjaz4AVs2M

    1.4K1979797550K viewsView on X
  • Oct 10, 202658x their median

    Stelco employee says plant layoffs due to tariffs is confusing when ‘all we do is Canadian orders’ https://t.co/1Nl7grtrbr

    1.2K35017723114K viewsView on X
  • Oct 23, 202657x their median

    Ontario plans to launch digital IDs, including driver’s licences and health cards https://t.co/AxnOf2IJbh

    656243674186227K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#breaking#new#update

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 31 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 934 original posts, its engagement rate beats 14% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 18K times each, and 0.176% of those impressions turn into an interaction. That is about 0.772% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 934 posts sampled, 31% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.4K interactions, about 174x its own typical post. Recurring topics include #breaking, #new, #update.

What is CP24's engagement rate on X?
CP24 (@CP24) has an engagement rate of 0.001%, based on the median interactions across 934 original posts from the last 30 days against 2,284,101 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CP24 sits below the 10th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CP24 have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CP24 post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 31.2 posts per day across the measured window.

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