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Calbee(カルビー)公式 engagement report

@Calbee_JP - 559K followers on X

Measured over 27 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.041%
of 559K followers
Per impression
1.13%
20K views on a typical post
Reach
3.62%
of its followers see a post
Typical post
228
interactions (median)
Saved
0.025%
5 bookmarks on a typical post
Posting rate
1.2/day
active 63% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 228 interactions against 559K followers, an engagement rate of 0.041%. Measured over 27 original posts, its engagement rate beats 55% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.13% of those impressions turn into an interaction. That is about 3.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 70% carry an image or video and 59% link out. The account's strongest tracked post pulled 23K interactions, about 101x its own typical post. Recurring topics include #アグリ体験, #カルビー, #カルビー大収穫祭2026.

Measured over 27 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #アグリ体験, #カルビー, #カルビー大収穫祭2026.

Compared with accounts its own size

Calbee(カルビー)公式's engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.041%, Calbee(カルビー)公式 sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 27, 2026101x their median

    5日間連続1日目🍕 「クリスピーピザポテトチーズチーズチーズ」発売記念キャンペーン🎉 波型カットのポテトチップスにチーズクリームをかけちゃった😉いつもと違うピザポテト&通常の「ピザポテト」をセットでプレゼント🎁 カルビーをフォロー&本投稿をRPで応募👌 ※全国のコンビニで数量限定販売中 https://t.co/3SbD5a1MQt

    4.8K18K22438220K viewsView on X
  • Jul 28, 202698x their median

    5日間連続2日目🍕 「クリスピーピザポテトチーズチーズチーズ」発売記念キャンペーン🎉 波型カットのポテトチップスにチーズクリームをかけちゃった😉いつもと違うピザポテト&通常の「ピザポテト」をセットでプレゼント🎁 カルビーをフォロー&本投稿をRPで応募👌 ※全国のコンビニで数量限定販売中 https://t.co/5vZkwSvK3b

    4.6K18K16630174K viewsView on X
  • Aug 4, 202676x their median

    📢旅の魅力を伝えたい 「カルビー アグリ体験 知床観光ツアー」募集開始キャンペーン第2弾💡 旅のお供に👜【ポテトチップス コンソメパンチ たべよんパック】1ケースが当たる🤩応募はカルビーをフォロー&本投稿RP👍 🔽ツアー詳細 https://t.co/9oTjQaPNyV #カルビー #アグリ体験 旅行取扱 JTB https://t.co/sySWAk54VZ

    3.8K13K25023130K viewsView on X
  • Aug 3, 202670x their median

    📢旅の魅力を伝えたい 「カルビー アグリ体験 知床観光ツアー」募集開始キャンペーン第2弾💡 旅のお供に👜【ポテトチップス うすしお味 たべよんパック】1ケースが当たる🤩 応募はカルビーをフォロー&本投稿をRP👍 🔽ツアー詳細 https://t.co/9oTjQaPNyV #カルビー #アグリ体験 旅行取扱 JTB https://t.co/rUoj6kkkz0

    3.4K12K22232113K viewsView on X
  • Aug 6, 202669x their median

    📢旅の魅力を伝えたい 「カルビー アグリ体験 知床観光ツアー」募集開始キャンペーン第2弾💡 旅のお供に✈️【サッポロポテト バーべQあじ ミニ4】1ケースが当たる🤩 応募はカルビーをフォロー&本投稿をRP👍 🔽ツアー詳細 https://t.co/9oTjQaPNyV #カルビー #アグリ体験 旅行取扱 JTB https://t.co/RxQhcldXcV

    3.3K12K17118111K viewsView on X
  • Aug 7, 202656x their median

    📢旅の魅力を伝えたい 「カルビー アグリ体験 知床観光ツアー」募集開始キャンペーン第2弾💡 旅のお供にぴったり✈️【かっぱえびせん ミニ4】1ケースが当たる🤩 応募はカルビーをフォロー&本投稿をRP👍 🔽ツアー詳細 https://t.co/9oTjQaPNyV #カルビー #アグリ体験 旅行取扱 JTB https://t.co/7H7pzXb1UB

    2.6K10K1341282K viewsView on X
  • Aug 25, 20263.3x their median

    黒エビが「暑すぎる!赤くなる!」と騒ぐので応急処置。 https://t.co/exKHqVGCCQ

    676689328K viewsView on X
  • Aug 26, 20263.2x their median

    売り場で二度見😶 期間限定「ポテトチップス マルちゃん焼そば味/ワンタンしょうゆ味仕立て」 東洋水産 @toyosuisan_jp 監修、おなじみの商品のあの味を再現✨ ポテトチップスなのか焼きそばなのかワンタンなのか、わからなくなってくるけどとにかくおいしい(語彙力崩壊) 全国のコンビニで販売中🏪 https://t.co/QlAQ4R8p21

    6111003718K viewsView on X
  • Jul 29, 20262.0x their median

    熊本県を中心とする地震により被災された皆さまに、心よりお見舞い申し上げます。 このたびの地震による被害状況を踏まえ、2026/7/27より実施中の【5日間連続「クリスピーピザポテトチーズチーズチーズ」発売記念キャンペーン】を中止いたします。 ※実施済みの7/27・7/28分は抽選を行います

    416480141K viewsView on X
  • Aug 4, 20261.5x their median

    おつまみに合うあの味を再現する“まるで”シリーズの新作✨ 期間限定「まるでカリカリお好み焼きのようなポテトチップス」 カリカリに焼いた豚バラをのせたお好み焼きの味わい😋こってりソースにコクのあるマヨネーズ、これは1杯飲みたくなる🍺 全国のファミリーマートで販売中! https://t.co/dxdB3iJS9s

    304413120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#アグリ体験#カルビー#カルビー大収穫祭2026#オリジナルジグソーパズルの日#サンリオキャラクターズ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 228 interactions against 559K followers, an engagement rate of 0.041%. Measured over 27 original posts, its engagement rate beats 55% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.13% of those impressions turn into an interaction. That is about 3.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 70% carry an image or video and 59% link out. The account's strongest tracked post pulled 23K interactions, about 101x its own typical post. Recurring topics include #アグリ体験, #カルビー, #カルビー大収穫祭2026.

What is Calbee(カルビー)公式's engagement rate on X?
Calbee(カルビー)公式 (@Calbee_JP) has an engagement rate of 0.041%, based on the median interactions across 27 original posts from the last 30 days against 559,116 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.041%, Calbee(カルビー)公式 sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Calbee_JP have real engagement?
Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Calbee_JP post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 1.2 posts per day across the measured window.

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