Channel 4 News engagement report
@Channel4News - 2.3M followers on X
Measured over 243 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 43 interactions against 2.3M followers, an engagement rate of 0.002%. Measured over 243 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.22% of those impressions turn into an interaction. That is about 0.849% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 243 posts sampled, 57% carry an image or video and 49% link out. The account's strongest tracked post pulled 4.6K interactions, about 108x its own typical post.
Measured over 243 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #fourcastc4.
Compared with accounts its own size
Channel 4 News's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Channel 4 News sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 17, 2026108x their median
Large crowds have turned out in central London at a vigil for the former Cambridge University professor Jason Arday - who was found dead last week. Almost 100,000 people have now signed a petition drawn up by the Good Law project calling for an immediate public inquiry. They claimed his death was the direct result of the sustained press harrassment which Mr Arday was subjected to - and said racism lay at the heart of the story.
- Aug 18, 202688x their median
Pakistan’s Supreme Court has ordered that former prime minister Imran Khan be moved from jail to a hospital in Islamabad within 48 hours, following his worsening health. The 73-year-old has been in prison since 2023, with his family and lawyers raising concerns including significant vision loss. The court ordered a specialist medical panel to oversee his treatment, while Khan’s PTI party welcomed the decision and urged that it be implemented immediately.
- Aug 20, 202654x their median
'I don't want explusions' Streamer Hasan Piker tells TrumpWorld he wants the Israeli occupation to end, and explains why he thinks Gazans have the 'right to resist militarily against their colonial occupiers'. https://t.co/tVVGbOoeA3
- Aug 16, 202633x their median
Jason Arday "couldn't see a way out" amid rising scrutiny and public pressure before he died, said his friend and academic Kehinde Andrews. Andrews said the death of Arday amounted to a "public lynching" and criticises the coverage of allegations of plagiarism that forced Arday to resign from Cambridge University. Andrews said there should be an inquiry looking into how universities handled the allegations, which he said were false. Arday also denied the claims. Arday was found dead in London on Friday.
- Aug 21, 202632x their median
Natalie Harp, also known as Trump’s ‘human printer’ is one of the president’s closest aides. She reportedly worked in the White House without security clearance for a year, and some are now questioning her unusual relationship with Trump. https://t.co/ksg6MhA0GV
- Aug 17, 202625x their median
Dublin's entry for the international Rose of Tralee festival says she has received online abuse over her selection. Sligo-born and Dublin-bred Suad Mooge says if little girls see her in the competition and think there's a space for them, she's 'already won'. The decades-old Irish women’s festival has featured contestants from diverse backgrounds before, with several going on to win.
- Aug 28, 202621x their median
“The mentality of the crowd has never been more predominant than it is today.” Robert Harris says the modern world is similar to Ancient Rome - arguing that social media has created a new kind of mob mentality, capable of whipping people into a fury at extraordinary speed. https://t.co/laBRO14BaH
- Aug 15, 202616x their median
‘Everything we achieved is lost’ says former Afghan women’s affairs minister https://t.co/uFo5BxPv5m
- Aug 28, 202613x their median
A Ugandan King who was named as the world's youngest reigning monarch has died at the age of 34. King Oyo became ruler of the Kingdom of Tooro in western Uganda at the age of just three after his father's death - although he wasn't officially crowned until he turned 18. He had been receiving treatment abroad for an unknown illness. Uganda is ruled by an elected head of state, but has several traditional monarchs ruling pre-colonial era kingdoms.
- Aug 28, 202613x their median
More than 200 extra police officers have been sent into Middlesbrough after a series of violent incidents in recent days. Cars were set on fire last night as youths gathered at a vigil for one of the young men killed in the fatal A66 crash which left seven people dead including 2 police officers. The local council leader said detectives and armed response officers would help keep "innocent residents" safe.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 43 interactions against 2.3M followers, an engagement rate of 0.002%. Measured over 243 original posts, its engagement rate beats 24% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.22% of those impressions turn into an interaction. That is about 0.849% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 243 posts sampled, 57% carry an image or video and 49% link out. The account's strongest tracked post pulled 4.6K interactions, about 108x its own typical post.
- What is Channel 4 News's engagement rate on X?
- Channel 4 News (@Channel4News) has an engagement rate of 0.002%, based on the median interactions across 243 original posts from the last 30 days against 2,301,748 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Channel 4 News sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Channel4News have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Channel4News post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 8.3 posts per day across the measured window.