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China Daily engagement report

@ChinaDaily - 4.1M followers on X

Measured over 458 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 4.1M followers
Per impression
0.268%
3.4K views on a typical post
Reach
0.08%
of its followers see a post
Typical post
9
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
15.9/day
active 57% of days
Peak time
09:00 UTC
Monday

A typical post picks up 9 interactions against 4.1M followers, an engagement rate of 0%. Measured over 458 original posts, its engagement rate beats 6% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.268% of those impressions turn into an interaction. That is about 0.082% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 458 posts sampled, 99% carry an image or video and 52% link out. The account's strongest tracked post pulled 830 interactions, about 92x its own typical post. Recurring topics include #china, #funchina, #xizang.

Measured over 458 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #china, #funchina, #xizang.

Compared with accounts its own size

China Daily's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, China Daily sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 202692x their median

    Hidden in SW China’s Yunnan, this bookshop offers quiet solace between the clouds and the rice terraces. https://t.co/SMBxW9zM0O

    639113671123K viewsView on X
  • Aug 24, 202649x their median

    The first-ever combat exercise between China's J-16 heavyweight fighter jets and the French-made Rafale fighters took place on Sunday, according to the People's Liberation Army Air Force. In video footage published by the #PLA Air Force on Monday, Chinese pilots were seen operating their J-16s to engage with the Egyptian Air Force's Rafale fighters. https://t.co/7Ozt7UXWj0

    3466482060K viewsView on X
  • Aug 23, 202643x their median

    On Sunday, Ronald Sakolsky touched down in #Ordos, where Yin Yuzhen and her family greeted him with flowers and a warm embrace. Back in 1999, while teaching in Luoyang, Sakolsky was moved by Yin's story of fighting desertification and raised $5,000 for the cause. She used the money to plant 50,000 trees which have since grown into a towering forest in the Maowusu sandy area. The two met briefly in 2000 but lost touch for over two decades — until this May, when Yin posted a video asking for help in finding him. Eventually, with some help from netizens, they reconnected online. #FriendshipAcrossOceans #DesertificationFight

    312558823K viewsView on X
  • Aug 29, 202637x their median

    At the rescue site of Gyirong Port, Gyirong county in Shigatse, #Xizang autonomous region, rescue teams quickly ate their dinners and immediately resumed on‑site surveys at 8:00 pm on Aug 28. https://t.co/AdMM7HFaGu

    2554132118K viewsView on X
  • Aug 31, 202623x their median

    Firefighters crawled through mud and debris at the core of the #mudslide-hit area near the Gyirong border port in #Xizang on Monday, searching for survivors. #EverydayHero https://t.co/gW4D0yL3pX

    14232191416K viewsView on X
  • Aug 24, 202619x their median

    After more than 20 years, when Ronald Sakolsky returned to the Maowusu sandy area, sitting side by side with Yin Yuzhen and her husband, he said in a choked voice, “this time, (if) I go away, I may not be (back again)." #FriendshipAcrossOceans #DesertificationFight https://t.co/veNUPcd15B

    15412448.5K viewsView on X
  • Aug 23, 202619x their median

    After months of preparation, China's afforestation hero Yin Yuzhen finally welcomed her friend Ronald Sakolsky from the US at the airport on Sunday. Yin planted all kinds of fruits — even ginseng fruit — just so he could taste the freshest harvest from her land. She said she's "filled with pride and overwhelming excitement". Over the next few days, she can't wait to show him the desert, the forests, and the green miracle she has nurtured with her own hands over the years. No fancy speeches, just pure, heartfelt hospitality from China's heartland. #DesertMiracle #GreenChina

    143255012K viewsView on X
  • Aug 29, 202619x their median

    #EverydayHero A firefighter held a 9-month-old baby above the floodwaters while rescuing a family from their flooded home in Chongzuo, South China's #Guangxi. https://t.co/8PKHbGoTTX

    146183217K viewsView on X
  • Aug 29, 202618x their median

    Rescue and road-clearing operations are advancing into the heart of #mudslide-stricken Gyirong county in Shigatse, #Xizang autonomous region, where vehicles lie twisted and mangled by the force of the disaster. https://t.co/cZ6QDriwfp https://t.co/J68mFKEUdM

    135227120K viewsView on X
  • Aug 27, 202616x their median

    Rescue teams are reaching stranded villagers in flood-hit Longzhou county, South China's Guangxi Zhuang autonomous region, using assault boats and a powered pontoon bridge to transfer people to safety. https://t.co/KCGRYFCHTr

    121221120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#china#funchina#xizang#us#xijinping

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 9 interactions against 4.1M followers, an engagement rate of 0%. Measured over 458 original posts, its engagement rate beats 6% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.268% of those impressions turn into an interaction. That is about 0.082% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 458 posts sampled, 99% carry an image or video and 52% link out. The account's strongest tracked post pulled 830 interactions, about 92x its own typical post. Recurring topics include #china, #funchina, #xizang.

What is China Daily's engagement rate on X?
China Daily (@ChinaDaily) has an engagement rate of 0%, based on the median interactions across 458 original posts from the last 30 days against 4,097,739 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, China Daily sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ChinaDaily have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ChinaDaily post?
Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 15.9 posts per day across the measured window.

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