Chipotle engagement report

Where this sits in the catalog

At 0.143%, Chipotle sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Reading these numbers

A typical post picks up 1.9K interactions against 1.4M followers, an engagement rate of 0.143%. Posts are seen about 179K times each, and 1.08% of those impressions turn into an interaction. That is about 13.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 9.7K interactions, about 31x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Chipotle's engagement rate on X?

Chipotle (@ChipotleTweets) has an engagement rate of 0.143%, based on the median interactions across 6 original posts from the last 30 days against 1,358,505 followers. Replies, reposts and quote-posts of other people are excluded from that sample.

Is that a good engagement rate?

At 0.143%, Chipotle sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.

Does @ChipotleTweets have real engagement?

There is not yet enough sample to rank this account against others of its size.

When does @ChipotleTweets post?

Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.33 posts per day across the measured window.