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Cisco engagement report

@Cisco - 720K followers on X

Measured over 27 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 720K followers
Per impression
0.559%
7.5K views on a typical post
Reach
1.04%
of its followers see a post
Typical post
42
interactions (median)
Saved
0.013%
1 bookmarks on a typical post
Posting rate
1.47/day
active 70% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 42 interactions against 720K followers, an engagement rate of 0.006%. Measured over 27 original posts, its engagement rate beats 27% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.5K times each, and 0.559% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 93% carry an image or video and 81% link out. The account's strongest tracked post pulled 126 interactions, about 3.0x its own typical post. Recurring topics include #ai, #cscoq4fy26, #tokenomics.

Measured over 27 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #ai, #cscoq4fy26, #tokenomics.

Compared with accounts its own size

Cisco's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Cisco sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 30, 20263.0x their median

    > "In no scenario is it bad for the US to have frontier-class open-source models." > "Every time there’s a step-function improvement in AI, a human bottleneck emerges alongside it." > "Your desire to be liked sometimes takes away from your desire to do the right thing and seek the truth." > "Every job will get refactored. The people who aren’t AI fluent will have a very hard time finding jobs." Jeetu Patel (@jpatel41), President & Chief Product Officer at Cisco sat down for an expansive talk about life and the future. 00:00 AI, jobs, and human potential 00:41 AI cybersecurity and Cisco’s security models 06:33 Why Cisco released the models openly 08:08 Running AI models locally 10:12 Why people are negative about AI 12:14 Will humans always be needed? 14:56 Can curiosity and ambition be taught? 17:12 Passion vs. expertise 19:39 The importance of unlearning 23:52 How to find the truth 26:06 How to get people excited about AI 33:35 How open source affects the AI industry 35:07 Can open-source AI make money? 46:44 Are Chinese open-source models good for the US? 49:55 Should the US restrict Chinese AI models? 53:05 Does open source make humanity safer? 54:11 Advice for people worried about AI

    101516470K viewsView on X
  • Aug 24, 20261.6x their median

    Learn how we've partnered up with the @49ers to help train the next generation of IT professionals through real-world, hands-on apprenticeship 🏈 https://t.co/2IJRrLFWjk https://t.co/AUWiU0hw7x

    5111418.8K viewsView on X
  • Aug 16, 20261.5x their median

    As the Official Network Equipment Partner of the @LA28 Games, Cisco is helping create the #technology foundation that will connect athletes, fans, venues and the moments that matter most. See what’s ahead: https://t.co/DA1oGxw90D https://t.co/O47hgMFOUw

    48132211K viewsView on X
  • Jul 29, 2026

    Why #OpenSource? We're building models to help find vulnerabilities faster. Learn why the U.S. must lead in open-source #AI from Cisco President @jpatel41 via @CNBC ➡️ https://t.co/9I8g2phQgC https://t.co/PeHwpB4TMA

    37119210K viewsView on X
  • Aug 27, 2026

    Stop managing a patchwork of AI parts. Learn how an integrated approach delivers #security and #observability from day one from Cisco President and CPO @jpatel41 ➡️ https://t.co/tgggl2MoIn https://t.co/lat0ViW4OI

    439517.8K viewsView on X
  • Aug 11, 2026

    "People get excited about GPUs, data centers and models. But sitting at the center of all of that is the network." Hear why #AI simply doesn't happen without the network from Cisco SVP & Chief Communications Officer, @stevecla on @analyseasia. https://t.co/xUf3XzEIms https://t.co/7otwB9pGEm

    4112409.4K viewsView on X
  • Aug 29, 2026

    Congratulations to Willie Mack III, the 2026 Cisco Cup Champion and winner of the @APGA_Tour season-long points race 🏆 A season defined by consistency, determination and excellence. We’re proud to support the APGA Tour and its incredible players as they continue to grow the game of golf.

    3813507.8K viewsView on X
  • Aug 12, 2026

    📣 Just announced - #CSCOQ4FY26 Earnings. Q4 Revenue: $17.3B Q4 EPS: $0.97 GAAP $1.22 non-GAAP Q4 Product Order Growth: 35% y/y Read the full news release ➡️ https://t.co/MwuaXTIfYO $CSCO https://t.co/SYuAR1EHIq

    418428.6K viewsView on X
  • Aug 26, 2026

    Tech and tail wags. Happy #NationalDogDay to the companions who support our work.🐾 #LifeAtCisco https://t.co/bFIMC0kfeh

    3812028.5K viewsView on X
  • Aug 24, 2026

    #Airports are some of the most complex systems on earth. Autonoma is using Cisco tech to build digital twins that help operators anticipate disruptions before they happen. Learn more: https://t.co/YssLcdInxg #innovation #CiscoCDA https://t.co/7YICXBC4DH

    3613117.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ai#cscoq4fy26#tokenomics#ai42026#aiagents

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 42 interactions against 720K followers, an engagement rate of 0.006%. Measured over 27 original posts, its engagement rate beats 27% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.5K times each, and 0.559% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 93% carry an image or video and 81% link out. The account's strongest tracked post pulled 126 interactions, about 3.0x its own typical post. Recurring topics include #ai, #cscoq4fy26, #tokenomics.

What is Cisco's engagement rate on X?
Cisco (@Cisco) has an engagement rate of 0.006%, based on the median interactions across 27 original posts from the last 30 days against 720,359 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Cisco sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Cisco have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Cisco post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.47 posts per day across the measured window.

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