Chris Hadfield engagement report
@Cmdr_Hadfield - 2.1M followers on X
Measured over 27 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 888 interactions against 2.1M followers, an engagement rate of 0.042%. Posts are seen about 48K times each, and 1.84% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video and 33% link out. The account's strongest tracked post pulled 147K interactions, about 139x its own typical post. Recurring topics include #chrishadfield, #guelph, #indigoevents.
Measured over 27 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #chrishadfield, #guelph, #indigoevents.
Where this sits in the catalog
At 0.042%, Chris Hadfield sits above the 25th percentile of the 217,745 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 239 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 2026139x their median
Through the leaves on Highbury Fields, pinhole style projections of the eclipse https://t.co/SYBvBCKeir
- Jul 19, 2026137x their median
I don’t think people realize how absurd this is. Scottish runner Josh Kerr just broke the mile world record in 3:42.66, an average speed of 16.2 mph. Most people couldn’t even briefly reach that speed, let alone sustain it for an entire mile. https://t.co/oqJDxWn7bQ
- Jul 4, 202637x their median
Thank you, Canada ❤️ #CANMNT https://t.co/E6D1bp6DkE
- Sep 28, 202614x their median
Starship transiting the Sun this morning during Flight 14 — prior to this morning's mission, this has never been captured before with the world's largest and most powerful rocket. I’ve ached over this shot for years, mainly for two reasons: what does methane exhaust look like silhouetted against the Sun, and how violent are the acoustic energy waves from 33 Raptor engines on the Super Heavy booster? Well...now we have an answer. 📸 - @NASASpaceflight
- Jul 9, 202613x their median
The largest nuclear bomb in outer space exploded 64 yrs ago today. Starfish Prime was a 1.4 megaton thermonuclear warhead, detonated at the altitude the Space Station now orbits. It created man-made radiation belts that wrecked many satellites & lasted 5+ years. A year after the test the USA & USSR signed the Partial Nuclear Test Ban Treaty, leading to the global 1967 Outer Space Treaty. https://t.co/d5XO4Vl0g1
- Jul 25, 202612x their median
Amazing to see how well this spaceship survived. First-ever soft splashdown that left Starship intact & floating, allowing close-up inspection of the heat shield tiles after the wicked heat of reentry. Onwards to catch it next time - congrats to the whole team @SpaceX ! https://t.co/naloK9WAQu
- Jul 6, 20265.9x their median
Today, I am sharing a significant next step in my journey. This September, after 32 years of military service and 17 years as a Canadian Space Agency astronaut—culminating in the incredible privilege of flying around the Moon on Artemis II—I will be transitioning from my full-time role at the CSA. This is far from a departure. My commitment to seeing Canada thrive remains absolute. To ensure continuity in this mission, the Royal Canadian Air Force is enabling my transition into a Reservist role. This unique position is a deliberate launchpad designed to leave the door open for creative, ongoing ways to support and enable the vital work happening in Canada with respect to space, and I’m excited for the new challenges it will bring. Our future depends on a fierce continuation of Canadian innovation and exploration in space. The technological breakthroughs and economic benefits born from this sector are vital for our country and the world, and I am as determined as ever to push that work forward. To the Canadian Armed Forces, the CSA, NASA, our international partners, and my family: thank you. And to all Canadians: thank you for believing in what our country can achieve when we aim high. The mission continues. 🇨🇦
- Jul 5, 20264.8x their median
Imagine being on a spacewalk experiencing this. The upper tendrils of Earth's aurora reach high enough that we fly right through them. I felt so small, floating between our planet & the universe, surrounded by this, as we start to permanently leave home. Filmed by @Soph_astro of @esa through the windows of the International Space Station last week.
- Oct 10, 20265.0x their median
Have a great Thanksgiving, Canada. One of the most ancient of all celebrations, of harvest time. Share it with others if you can. Enjoy the weekend! https://t.co/xZXkL4S7kq
- Sep 5, 20264.4x their median
Today’s sunrise took my breath away. So elegantly beautiful. Good morning! https://t.co/038o9CMMRc
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 888 interactions against 2.1M followers, an engagement rate of 0.042%. Posts are seen about 48K times each, and 1.84% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video and 33% link out. The account's strongest tracked post pulled 147K interactions, about 139x its own typical post. Recurring topics include #chrishadfield, #guelph, #indigoevents.
- What is Chris Hadfield's engagement rate on X?
- Chris Hadfield (@Cmdr_Hadfield) has an engagement rate of 0.042%, based on the median interactions across 27 original posts from the last 30 days against 2,131,616 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.042%, Chris Hadfield sits above the 25th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Cmdr_Hadfield have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Cmdr_Hadfield post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.