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CulturaUNAM engagement report

@CulturaUNAM - 1.9M followers on X

Measured over 150 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.9M followers
Per impression
0.728%
2.1K views on a typical post
Reach
0.11%
of its followers see a post
Typical post
15
interactions (median)
Saved
0.049%
1 bookmarks on a typical post
Posting rate
7.77/day
active 70% of days
Peak time
18:00 UTC
Wednesday

A typical post picks up 15 interactions against 1.9M followers, an engagement rate of 0.001%. Measured over 150 original posts, its engagement rate beats 16% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.728% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.8 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 150 posts sampled, 92% carry an image or video, 6% are part of a thread and 45% link out. The account's strongest tracked post pulled 3.5K interactions, about 232x its own typical post. Recurring topics include #filuni2026, #filuni, #culturaunam.

Measured over 150 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #filuni2026, #filuni, #culturaunam.

Compared with accounts its own size

CulturaUNAM's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CulturaUNAM sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 10, 2026232x their median

    📚Angela Davis ha desarrollado una crítica radical de las relaciones entre raza, género y clase. Su obra examina las formas en que el poder produce desigualdad y reflexiona sobre la justicia y la libertad. La #FILUNI tiene entre sus invitadas a la filósofa y activista estadounidense.

    2.9K36947193307K viewsView on X
  • Aug 13, 202690x their median

    📖¡Cristina Rivera Garza vuelve a nuestra @UNAM_MX para cerrar la reflexión de la #FILUNI2026 en el conversatorio sobre su libro Escrituras geológicas! Se trata de ensayos que revolucionan la forma de entender la literatura contemporánea desde una perspectiva materialista, ecocrítica y política. La geología como metáfora y metodología para escarbar en las capas de la violencia, la memoria y la resistencia. 📌Participan: @criveragarza y @RaraUribe 📌Consulta el programa completo en: https://t.co/oBjhCkXaTS @librosunam @penguinlibrosmx

    1.2K15232421K viewsView on X
  • Aug 25, 202667x their median

    ¡Angela Davis ya está en la UNAM! ✨📚 En la Unidad de Seminarios “Dr. Ignacio Chávez”, la filósofa y activista se reunió con Gina Dent, @RosaBeltranA, @SocorroVenegas y Amneris Chaparro, en la antesala de uno de los encuentros más esperados de #FILUNI2026. Mañana llega el diálogo magistral: "Abolición, feminismo, ¡ahora!" 📍 Sala Miguel Covarrubias, #CCU | 🕕 6 pm 🎟️ Cupo limitado 📲 También podrás seguir la transmisión en vivo por nuestra página de Facebook y nuestra cuenta de X. @librosunam @CIEGUNAM @u_topicas @UNAM_MX

    87893102121K viewsView on X
  • Aug 22, 202663x their median

    🇫🇷 🌱Este es el #performance acrobático más poético que verás en mucho tiempo: RoZéo, de la compañía francesa Gratte Ciel, donde acróbatas suspendidos sobre varillas metálicas oscilan y trazan movimientos en el paisaje, y desde el aire nos hablan del deseo humano de regresar a la naturaleza. 📌¡No te lo pierdas en la Explanada de La Espiga del #CCU, dentro del #FestivalCulturaUNAM! 📌Sábado 10 de octubre | 1 y 6 pm

    73320241227K viewsView on X
  • Aug 26, 202633x their median

    📣 ¡La cita con Angela Davis en la #FILUNI es hoy! 😃 Si quieres asistir, toma en cuenta esta información: no habrá registro previo, el acceso será por orden de llegada a la Sala Miguel Covarrubias del #CCU. El cupo es limitado. 📲 También podrás verla en vivo por Facebook y X de CulturaUNAM, así como por el canal de YouTube de @tvunam. 📌Miércoles 26 de agosto, a las 6 pm #FILUNI2026

    3781006918K viewsView on X
  • Aug 27, 202625x their median

    Angela Davis y Gina Dent llegan a #FILUNI2026 para abrir una conversación urgente: ¿cómo pensar la justicia más allá de las cárceles y la policía? Sigue el diálogo magistral "Abolición, feminismo, ¡ahora!", con la participación de Amneris Chaparro y la presentación de Rosa Beltrán. @librosunam @CIEGUNAM @u_topicas @revista_unam https://t.co/BpR40jQIeO

    282757912K viewsView on X
  • Aug 26, 202625x their median

    📣 ¡Aforo completo para la charla de Angela Davis! Lo malo: La Sala Miguel Covarrubias ha alcanzado su máxima capacidad Lo bueno: Podrás seguir la transmisión en vivo a través de Facebook y X de CulturaUNAM, Facebook de @librosunam y el canal de YouTube de @tvunam.🙌🏻🙌🏻🙌🏻 💜 Gracias por el enorme interés. #FILUNI2026

    306534710K viewsView on X
  • Aug 13, 202625x their median

    En Veneno para las hadas, Carlos Taboada convirtió los juegos infantiles, las supersticiones y la imaginación en una de las experiencias más inquietantes del cine mexicano. A 40 años de su estreno, volvemos a mirar este clásico, pero esta vez también a escucharlo de otra manera. https://t.co/tu278ufqi8

    29966318.7K viewsView on X
  • Aug 17, 202617x their median

    Más de 1000 personas se reunieron para celebrar el Día del Cine Mexicano con la proyección de Veneno para las hadas en Casa del Lago UNAM. https://t.co/1QsvIOviff

    2291931010K viewsView on X
  • Aug 15, 202617x their median

    ¿Te imaginas Nosotros los pobres sin Amorcito corazón 💔🎶? 😳 La música es el espejo sonoro de esa forma de ser que el #cine mexicano convirtió en educación sentimental. Te compartimos las secuencias musicales favoritas de Carlos Monsiváis. ¿Cuáles son las tuyas? ¡Feliz #DíaDelCineMexicano! 📽️🇲🇽

    188633520K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#filuni2026#filuni#culturaunam#ccu#trac

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 15 interactions against 1.9M followers, an engagement rate of 0.001%. Measured over 150 original posts, its engagement rate beats 16% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.728% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.8 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 150 posts sampled, 92% carry an image or video, 6% are part of a thread and 45% link out. The account's strongest tracked post pulled 3.5K interactions, about 232x its own typical post. Recurring topics include #filuni2026, #filuni, #culturaunam.

What is CulturaUNAM's engagement rate on X?
CulturaUNAM (@CulturaUNAM) has an engagement rate of 0.001%, based on the median interactions across 150 original posts from the last 30 days against 1,853,643 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CulturaUNAM sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CulturaUNAM have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CulturaUNAM post?
Most posts go out around 18:00 UTC, and Wednesday is its busiest day, at roughly 7.77 posts per day across the measured window.

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