Dia España engagement report
@DIA_Esp - 154K followers on X
Measured over 5 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 7 interactions against 154K followers, an engagement rate of 0.005%. Posts are seen about 1.3K times each, and 0.539% of those impressions turn into an interaction. That is about 0.845% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 2.8K interactions, about 407x its own typical post. Recurring topics include #felizfinde, #felizviernes. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #felizfinde, #felizviernes.
Where this sits in the catalog
At 0.005%, Dia España sits above the 10th percentile of the 218,501 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 80% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 233 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 17, 2026407x their median
🎁🛒 Muy bien… ¿Quién quiere 100 eurazos para llenar el carro de la compra? ¡¡¡ Es en serio !!! Cómo participar👇 • Seguir a la cuenta oficial de @dia_esp • Menciona a un amigo • Like y RT 🔁 👉 Participa hasta el 22 de julio (incluido). 🍀 ¡SUERTE! 🍀 BBLL: https://t.co/NzHfP5GlvO #DiaSupermercado #Sorteo #EnserioMuybien
- Jun 19, 2026330x their median
☀️🎁 El comienzo del verano viene con premio… MUY bien. Llévate 100€ para tus compras en Dia ✨ Cómo participar👇 • Seguir a la cuenta oficial de @dia_esp • Menciona a un amigo • Like y RT🔁 👉 Participa hasta el 24 de junio (incluido). 🍀¡Mucha suerte!🍀 BBLL: https://t.co/0jYSsaIezL #DiaSupermercado #Sorteo #EnserioMuybien
- Jun 26, 2026329x their median
🎁🛒 En serio… ¿quién no querría 100 eurazos para llenar el carro de la compra? MUY bien. Cómo participar👇 • Seguir a la cuenta oficial de @dia_esp • Menciona a un amigo • Like y RT 🔁 👉 Participa hasta el 1 de julio (incluido). 🍀 ¡SUERTE! 🍀 BBLL: https://t.co/2Aj6gcfUK1 #DiaSupermercado #Sorteo #EnserioMuybien
- Sep 18, 2026315x their median
En serio, estos 100€ para hacer tu compra están MUY bien 😍🛒 Cómo participar 👇 • Seguir al perfil oficial de @dia_esp • Menciona a un amigo • Like ❤️ 👉 Participa hasta el 23 de septiembre (incluido). 🤞 ¡A por todas! 🍀 BBLL: https://t.co/B2sY6Zjia6 #DiaSupermercado #Sorteo #EnserioMuybien
- Aug 21, 2026183x their median
En serio, ¡que el verano aún no ha acabado! 😍☀️ Llévate un pack Caribbean Secret + un vale de 50€ para llenar tu carrito de la compra 🛒✨ Cómo participar 👇 • Seguir al perfil oficial de @dia_esp • Menciona a un amigo • Like ❤️ 👉 Participa hasta el 26 de agosto (incluido). 🤞 ¡A por todas! 🍀 BBLL: https://t.co/h7oUa0C33q #DiaSupermercado #Sorteo #EnserioMuybien
- Jul 20, 202620x their median
BUENOS DÍAAAAAAAAAAAAAAS CAMPEONEEEEESSSSSSSSSSSSSSSSSSSSSSS 😍😍😍😍🏆🏆🏆🏆🏆🏆🏆🏆🔥🔥🔥🔥🔥🔥🔥🔥
- Aug 31, 202612x their median
Para mis gymrats... tenemos cositas nuevas 😉 https://t.co/EG4mSbHyxK
- Aug 25, 20267.7x their median
Like si tú tampoco llevas nada bien que se termine el verano :(
- Jun 30, 20265.2x their median
Un minuto de silencio por los que en agosto seguiremos brillando en la oscuridad🕯️😂 Al menos el pan de El Molino de Dia es 100% natural 🍞 #DiaSupermercado #EnserioMuybien https://t.co/RHP6unXNA8
- Oct 28, 20266.4x their median
Todo nuestro apoyo y cariño a los familiares y seres queridos de las víctimas del accidente ferroviario de Urda (Toledo). Desde el equipo de Dia, les acompañamos en el sentimiento en estos momentos tan difíciles.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 154K followers, an engagement rate of 0.005%. Posts are seen about 1.3K times each, and 0.539% of those impressions turn into an interaction. That is about 0.845% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 80% link out. The account's strongest tracked post pulled 2.8K interactions, about 407x its own typical post. Recurring topics include #felizfinde, #felizviernes. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Dia España's engagement rate on X?
- Dia España (@DIA_Esp) has an engagement rate of 0.005%, based on the median interactions across 5 original posts from the last 30 days against 153,788 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Dia España sits above the 10th percentile of the 218,501 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DIA_Esp have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DIA_Esp post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.33 posts per day across the measured window.