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Scott Manley engagement report

@DJSnM - 689K followers on X

Measured over 47 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.068%
of 689K followers
Per impression
1.53%
30K views on a typical post
Reach
4.42%
of its followers see a post
Typical post
467
interactions (median)
Saved
0.033%
10 bookmarks on a typical post
Posting rate
4/day
active 53% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 467 interactions against 689K followers, an engagement rate of 0.068%. Measured over 47 original posts, its engagement rate beats 64% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.53% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 47 posts sampled, 77% carry an image or video, 11% are part of a thread and 23% link out. The account's strongest tracked post pulled 28K interactions, about 60x its own typical post. Recurring topics include #roc, #stratolaunch, #talon.

Measured over 47 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #roc, #stratolaunch, #talon.

Compared with accounts its own size

Scott Manley's engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.068%, Scott Manley sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 4, 202560x their median

    We've never seen anything like this recording of a landing on another world. @fireflyspace https://t.co/LKnwGJANX5

    24K3.0K6723562.0M viewsView on X
  • Aug 18, 202628x their median

    Holy $#*! Well my friends, I've managed to get in touch with brilliant international wildlife photographer Chris Bray on Christmas Island and he just grabbed some shots of Ship 40 for us! Take a look at this!🤯 Lot's more to come so follow him from the link. 👇 https://t.co/zNJP68E1dy

    11K1.2K3832131.4M viewsView on X
  • Aug 30, 20266.1x their median

    Nice illustration of wingtip vortices https://t.co/OJLGIEIc3G

    2.7K85461483K viewsView on X
  • Aug 28, 20265.3x their median

    The best space academy https://t.co/NhmkJUPmQ6

    2.3K120621157K viewsView on X
  • Sep 1, 20264.8x their median

    We found Tupac's killer, but ULA sniper remains on the loose. https://t.co/tNJBkppZD1

    2.2K46342140K viewsView on X
  • Aug 22, 20264.2x their median

    I wonder where this announcer is today https://t.co/fUsK137GOf

    1.9K60468361K viewsView on X
  • Aug 31, 20264.1x their median

    My son told me he just watched Full Metal Jacket for the first time. My wife then discovered my ability to endlessly quote Gunnery Sergeant Hartman

    1.8K1362050K viewsView on X
  • Aug 21, 20264.0x their median

    You can see how the whole structure would have been flexing under the force of the waves, it's amazing that this is in as good condition as it is. (from Owen Walsh https://t.co/1Z4q8Ywmrc ) https://t.co/obUkLWGefQ

    1.8K6047247K viewsView on X
  • Aug 19, 20263.7x their median

    Had a real need of my iPhone’s satellite connectivity today, we hiked up to Emerald Lake in Rocky Mountain National park. But on the way back Orion twisted his ankle and the only way to send messages was via satellite. In the end I practically carried him the last mile home https://t.co/3tbjdg0jjw

    1.7K1158396K viewsView on X
  • Aug 21, 20263.6x their median

    People talk about wanting to live in a sci-fi future, but supersonic passenger flight is a sci-fi history. And I really hope to see Overture become more than a great looking model. Thanks @boomsupersonic for this. https://t.co/lMp49d8K39

    1.6K5637339K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#roc#stratolaunch#talon

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 467 interactions against 689K followers, an engagement rate of 0.068%. Measured over 47 original posts, its engagement rate beats 64% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.53% of those impressions turn into an interaction. That is about 4.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 47 posts sampled, 77% carry an image or video, 11% are part of a thread and 23% link out. The account's strongest tracked post pulled 28K interactions, about 60x its own typical post. Recurring topics include #roc, #stratolaunch, #talon.

What is Scott Manley's engagement rate on X?
Scott Manley (@DJSnM) has an engagement rate of 0.068%, based on the median interactions across 47 original posts from the last 30 days against 689,120 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.068%, Scott Manley sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DJSnM have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DJSnM post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 4 posts per day across the measured window.

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