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DJ Mag engagement report

@DJmag - 546K followers on X

Measured over 27 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 546K followers
Per impression
0.166%
9.0K views on a typical post
Reach
1.65%
of its followers see a post
Typical post
15
interactions (median)
Saved
0.011%
1 bookmarks on a typical post
Posting rate
0.93/day
active 33% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 15 interactions against 546K followers, an engagement rate of 0.003%. Measured over 27 original posts, its engagement rate beats 18% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.0K times each, and 0.166% of those impressions turn into an interaction. That is about 1.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 100% link out. The account's strongest tracked post pulled 269 interactions, about 18x its own typical post.

Measured over 27 original posts from a 30-day window, last computed on August 27, 2026.

Compared with accounts its own size

DJ Mag's engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, DJ Mag sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 29, 202618x their median

    RIP Kavinsky 🕊️ The French producer, musician and DJ best known for his cult 2010 synthwave hit ‘Nightcall’, has died aged 50. https://t.co/SHmw2GKShT

    220386519K viewsView on X
  • Jul 30, 202617x their median

    Tributes have been shared across the electronic music community following the death of influential French DJ and producer Kavinsky 🤍 https://t.co/8gzoRMU67M

    223232017K viewsView on X
  • Aug 12, 202615x their median

    DJ Shadow is celebrating the 30th anniversary of his seminal debut album ‘Endtroducing.....’ with a vinyl reissue and tour ⏯️ https://t.co/7sJSoVQ9RI

    176425419K viewsView on X
  • Jul 29, 20268.5x their median

    Kavinsky, the French producer, musician and DJ best known for his cult 2010 synthwave hit ‘Nightcall’, has died. The artist born Vincent Belorgey was found dead in his home in Paris on Tuesday evening (28th). https://t.co/XvJNeowckR

    101204317K viewsView on X
  • Jul 29, 20264.0x their median

    Berlin DJ and longtime Bar 52 resident Nico Stojan has died. RIP 🕊️ https://t.co/5M8hHKjirm

    5352017K viewsView on X
  • Jul 23, 20263.5x their median

    Tomorrowland’s second weekend is set to take place without “large-scale” fireworks, with limited pyrotechnics permitted at the Main Stage only 🎆 https://t.co/Pd6g9vjnzP

    4651016K viewsView on X
  • Aug 25, 20263.2x their median

    One of Carl Cox’s recent sets from his [UNVRS] Ibiza residency is now available to stream online 📍 https://t.co/SusXDFq6ex

    4521014K viewsView on X
  • Jul 24, 20263.0x their median

    Sasha & John Digweed’s 1996 landmark mix album, ‘Northern Exposure’, is set to be reissued for its 30th anniversary 💫 https://t.co/58id05ml5t

    356319.2K viewsView on X
  • Jul 24, 20262.5x their median

    The ten most played tracks from the first weekend of @Tomorrowland 2026 have been revealed ⬇️ https://t.co/9rFB0gEwwY

    326009.4K viewsView on X
  • Jul 15, 20262.5x their median

    Tomorrowland will not be permitted to use fireworks or other pyrotechnics during the first weekend of this year’s festival https://t.co/gucl4MEuZw

    267506.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 15 interactions against 546K followers, an engagement rate of 0.003%. Measured over 27 original posts, its engagement rate beats 18% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.0K times each, and 0.166% of those impressions turn into an interaction. That is about 1.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 27 posts sampled, 100% link out. The account's strongest tracked post pulled 269 interactions, about 18x its own typical post.

What is DJ Mag's engagement rate on X?
DJ Mag (@DJmag) has an engagement rate of 0.003%, based on the median interactions across 27 original posts from the last 30 days against 546,242 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, DJ Mag sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DJmag have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DJmag post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.93 posts per day across the measured window.

Keep going

DJ Mag (@DJmag) Engagement Rate - 0.003% | PlayerSells