DXB engagement report
@DXB - 576K followers on X
Measured over 3 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 33 interactions against 576K followers, an engagement rate of 0.006%. Posts are seen about 7.6K times each, and 0.435% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 54x its own typical post. Recurring topics include #dxb, #أخبار_الإمارات. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #dxb, #أخبار_الإمارات.
Where this sits in the catalog
At 0.006%, DXB sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Mar 7, 202654x their median
For the safety of passengers, airport staff, and airline crew, operations at Dubai International (DXB) have been temporarily suspended. All procedures are being managed in line with established safety protocols.
- Mar 16, 202633x their median
Flights at DXB are temporarily suspended as a precautionary measure to ensure the safety of all passengers and staff. Please contact your airlines for the latest flight updates. Further updates will be shared as they become available.
- Mar 19, 202632x their median
Eid Mubarak 🌙 Wishing everyone peace, blessings and safe journeys. May this Eid bring you joy and togetherness with those you love ✈️ عيدكم مبارك 🌙 نتمنى لكم عيداً مليئاً بالطمأنينة والبركة، ورحلات آمنة. وأن يحمل هذا العيد لكم الفرح ويجمعكم بمن تحبون ✈️ https://t.co/pgJIHfTNmx
- Apr 11, 202632x their median
Our flag flies high above the runways connecting the UAE to the world, today and always 🇦🇪 #ProudOfUAE https://t.co/3x3yturJeY
- Mar 16, 202625x their median
⚠️ Do not to proceed to DXB unless you have been contacted directly by your airline with a confirmed departure time, as schedules remain subject to change. Please continue to contact your airline for the latest updates regarding flight status and timings.
- Mar 7, 202624x their median
We have partially resumed operations from today, 7 March, with some flights operating out of DXB and DWC. Please do not travel to the airport unless you have been contacted by your airline that your flight is confirmed, as schedules continue to change.
- Mar 16, 202621x their median
Flights to and from DXB are gradually resuming to selected destinations, following the temporary suspension implemented as a precautionary measure. Please check with your airlines for the latest updates regarding your flights.
- Jun 20, 20269.3x their median
Welcome to #DXB, @RiyadhAir ✈️ Now flying daily between #Dubai and #Riyadh on the brand-new 787-9 Dreamliner, bringing you closer to the Saudi capital in serious style 😎 https://t.co/1JFpjtEw14
- May 23, 20267.6x their median
Here are 40+ airlines currently operating through @DXB ️✈️ As our network grows, more carriers in addition to @Emirates and @flydubai, are continuing to connect travellers through Dubai, to destinations across the world 🌍 https://t.co/Fvg7fnREdl
- Mar 26, 20266.0x their median
⚠️🌧️ Due to adverse weather conditions, please allow additional time when travelling to @DXB or DWC. Check your flight status directly with your airline before heading to the airport.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 33 interactions against 576K followers, an engagement rate of 0.006%. Posts are seen about 7.6K times each, and 0.435% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 54x its own typical post. Recurring topics include #dxb, #أخبار_الإمارات. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is DXB's engagement rate on X?
- DXB (@DXB) has an engagement rate of 0.006%, based on the median interactions across 3 original posts from the last 30 days against 575,563 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, DXB sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DXB have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @DXB post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.