Dubai Media Office engagement report
@DXBMediaOffice - 2.3M followers on X
Measured over 246 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 26 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 246 original posts, its engagement rate beats 19% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.186% of those impressions turn into an interaction. That is about 0.599% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 246 posts sampled, 98% carry an image or video, 13% are part of a thread and 10% link out. The account's strongest tracked post pulled 1.1K interactions, about 43x its own typical post. Recurring topics include #قمة_الإعلام_العربي, #arabmediasummit, #dubaidestinations.
Measured over 246 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #قمة_الإعلام_العربي, #arabmediasummit, #dubaidestinations.
Compared with accounts its own size
Dubai Media Office's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Dubai Media Office sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 20, 202643x their median
I reviewed the report on real estate projects completed in Dubai in the first half of 2026, which highlights the sector’s continued growth. A total of 104 real estate projects, with a combined investment value of approximately AED 111 billion, were completed, representing an estimated 52% increase. These projects also added more than 24,000 new real estate units in Dubai, up 36% compared with last year. Today’s figures reflect the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, reaffirming the strength and resilience of Dubai’s real estate sector and the growing confidence in its investment and business environment. Dubai’s ambition and leadership know no limits.
- Aug 20, 202634x their median
اطّلعت على تقرير المشاريع العقارية المنجزة خلال النصف الأول من العام الحالي في دبي، والتي تعكس أرقامها نمواً مستمراً في القطاع، حيث تم إنجاز 104 مشاريع عقارية، بلغت قيمتها الاستثمارية الإجمالية نحو 111 مليار درهم، بزيادة تُقدّر بنسبة 52%، وأضافت هذه المشاريع أكثر من 24 ألف وحدة عقارية جديدة في دبي، بنمو بلغ 36% مقارنةً بالعام الماضي. أرقامنا اليوم هي ثمرة رؤية صاحب السمو الشيخ محمد بن راشد آل مكتوم، وتؤكد قوة القطاع العقاري في دبي، وحجم الثقة المتزايدة في بيئتها الاستثمارية والاقتصادية. ولا حدود لطموح دبي وريادتها.
- Aug 29, 202624x their median
رئيس الدولة يلتقي محمد بن راشد في استراحة المرموم في دبي. https://t.co/vVVo0O75eP
- Aug 30, 202613x their median
محمد بن راشد يزور معرض أبوظبي الدولي للصيد والفروسية 2026 في مركز أدنيك أبوظبي والذي تستمر فعالياته حتى 6 سبتمبر. وسموه يشيد خلال الزيارة بمكانة المعرض العالمية ودوره في صون الموروث الإماراتي ونقله إلى الأجيال. https://t.co/EnkskwjOZR
- Aug 29, 202612x their median
UAE President meets Mohammed bin Rashid today at Al Marmoom in Dubai. https://t.co/BToduuA46C
- Aug 29, 202611x their median
رئيس الدولة يلتقي محمد بن راشد في استراحة المرموم في دبي، وتبادل سموهما خلال اللقاء الأحاديث الأخوية الودية، وبحثا عدداً من القضايا والموضوعات التي تهم شؤون الوطن والمواطن وجهود تعزيز رؤية الدولة ومسيرتها التنموية لمواصلة تقدمها وتحقيق تطلعات شعبها نحو مستقبل أكثر نماء وازدهاراً. https://t.co/L4VVJ8jL0D
- Aug 26, 202611x their median
محطة الحاويات الجنوبية في ميناء جدة الإسلامي تسجل أفضل أداء شهري لها منذ بدء تشغيل مجموعة موانئ دبي العالمية "دي بي ورلد" للمحطة عام 1999، بعد مناولة أكثر من 221,200 حاوية نمطية خلال يوليو 2026. وحققت المحطة كذلك أعلى حجم صادرات شهري على الإطلاق خلال الفترة نفسها، بواقع 79,720 حاوية نمطية، مدفوعة بالنمو المستمر لحركة التجارة عبر جدة.
- Aug 13, 20268.8x their median
الإمارات للشحن الجوي تنقل بنجاح القمر الصناعي "ألتير-1"، وهو أول قمر صناعي تجاري لرصد الأرض مزود بتقنية الذكاء الاصطناعي يتم تصنيعه في دولة الإمارات العربية المتحدة إلى مقر إطلاقه في الولايات المتحدة، في عملية جسدت قدراتها في نقل الشحنات الحساسة، بما فيها الأقمار الصناعية وشحنات صناعات الفضاء والطيران. ونُقل القمر الصناعي "ألتير-1"، الأول من بين عشرة أقمار ستشكل كوكبة "ألتير"، على متن طائرة بوينج 777F من مطار دبي إلى مطار لوس أنجلوس، تمهيداً لإطلاقه إلى الفضاء في أكتوبر المقبل.
- Aug 13, 20268.5x their median
هيئة الطرق والمواصلات في دبي، تفتتح غداً الجمعة جسراً بطول 500متر، وسعة مسارين يخدم الحركة المرورية القادمة من مركز دبي التجاري العالمي ومباني ون سنترال، باتجاه تقاطع شارع المستقبل مع شارع قصر زعبيل، ويسهم في خفض زمن الرحلة من مركز دبي التجاري العالمي خلال الفعاليات الكبرى من 10 دقائق إلى دقيقتين، ويُعدّ الجسر المُنجز، جزءاً من مشروع تطوير شارع المستقبل، الذي يمتد من تقاطعه مع شارع قصر زعبيل، حتى شارع المركز المالي، بتكلفة 633 مليون درهم. @rta_dubai
- Aug 23, 20266.9x their median
بلدية دبي تفتتح جسراً جديداً بطول 102 متراً في حديقة مشرف الوطنية لربط مسار الدراجات الجبلية بما يوفر تجربة متواصلة وأكثر أماناً لركوب الدراجات الجبلية عبر أكبر غابة في دبي، ويضم الجسر مسارين أحدهما لراكبي الدراجات الجبلية والآخر للمشاة. @DMunicipality https://t.co/EThKyQSU5i
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 26 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 246 original posts, its engagement rate beats 19% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.186% of those impressions turn into an interaction. That is about 0.599% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 246 posts sampled, 98% carry an image or video, 13% are part of a thread and 10% link out. The account's strongest tracked post pulled 1.1K interactions, about 43x its own typical post. Recurring topics include #قمة_الإعلام_العربي, #arabmediasummit, #dubaidestinations.
- What is Dubai Media Office's engagement rate on X?
- Dubai Media Office (@DXBMediaOffice) has an engagement rate of 0.001%, based on the median interactions across 246 original posts from the last 30 days against 2,331,453 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Dubai Media Office sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DXBMediaOffice have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DXBMediaOffice post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 10.77 posts per day across the measured window.