Dubai Media Office engagement report
@DXBMediaOffice - 2.3M followers on X
Measured over 671 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 17 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 671 original posts, its engagement rate beats 9% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.221% of those impressions turn into an interaction. That is about 0.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 29.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 671 posts sampled, 99% carry an image or video, 14% are part of a thread and 10% link out. The account's strongest tracked post pulled 2.6K interactions, about 153x its own typical post.
Measured over 671 original posts from a 30-day window, last computed on October 30, 2026. Recurring tag: #ek31.
Compared with accounts its own size
Dubai Media Office's engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Dubai Media Office sits below the 10th percentile of the 217,745 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 379 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 2026153x their median
بقلوب مؤمنة بقضاء الله وقدره، ينعى ديوان صاحب السمو الشيخ محمد بن راشد آل مكتوم، نائب رئيس الدولة رئيس مجلس الوزراء حاكم دبي, رعاه الله، المغفور له بإذن الله تعالى الشيخ أحمد بن راشد آل مكتوم الذي انتقل إلى جوار ربه صباح اليوم الاثنين. وقد أعلن الديوان الحداد الرسمي وتنكيس الأعلام في دبي لمدة عشرة أيام اعتباراً من اليوم الاثنين. إِنَّا لِلَّهِ وَإِنَّا إِلَيْهِ رَاجِعُونَ
- Oct 27, 2026139x their median
UAE President confers the First Class Order of Zayed II on the flydubai crew members involved in September’s in-flight incident, in recognition of their courageous efforts to ensure the safety of passengers. The honours were presented by Hamdan bin Mohammed, who commended the crew’s actions and sense of responsibility.
- Oct 3, 2026113x their median
Hamdan bin Mohammed: During a visit to Captain Smit Machchhar… the flydubai pilot who embodied the highest degrees of courage, responsibility, and care for human life. From us, and from the leadership of the nation, he has our full appreciation and praise. We are proud that he is part of our team… part of the story of our nation… and part of what the UAE stands for… a nation of compassion… a nation of peace… and a nation of life.
- Oct 27, 2026100x their median
UAE President confers the First Class Order of Zayed II on the flydubai crew members involved in September’s in-flight incident, in recognition of their courageous efforts to ensure the safety of passengers. The honours were presented by Hamdan bin Mohammed, who commended the crew’s actions and sense of responsibility.
- Aug 20, 202669x their median
I reviewed the report on real estate projects completed in Dubai in the first half of 2026, which highlights the sector’s continued growth. A total of 104 real estate projects, with a combined investment value of approximately AED 111 billion, were completed, representing an estimated 52% increase. These projects also added more than 24,000 new real estate units in Dubai, up 36% compared with last year. Today’s figures reflect the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, reaffirming the strength and resilience of Dubai’s real estate sector and the growing confidence in its investment and business environment. Dubai’s ambition and leadership know no limits.
- Sep 22, 202669x their median
محمد بن راشد، وإلى جانبه حمدان ومكتوم بن محمد، يؤدون صلاة الجنازة على جثمان المغفور له الشيخ أحمد بن راشد آل مكتوم، رحمه الله، في مسجد زعبيل الكبير بدبي، بحضور عدد من الشيوخ والمسؤولين وجموع غفيرة من المصلين. https://t.co/Wqh1EZ70EB
- Sep 22, 202662x their median
حمدان بن محمد، وإلى جانبه مكتوم بن محمد وأحمد بن محمد وأحمد بن سعيد ومنصور بن محمد، وجمع من المواطنين، يُشيّعون الجثمان الطاهر لفقيد الوطن الشيخ أحمد بن راشد آل مكتوم من مسجد زعبيل الكبير إلى مثواه الأخير، حيث وُوري الثرى في مقبرة أم هرير بدبي. https://t.co/twa4u0fUy5
- Oct 28, 202657x their median
نعلن عن منح جائزة دبي للأفعال Dubai-it لسمو الشيخ أحمد بن سعيد آل مكتوم، تقديراً لدوره الاستثنائي في تطوير قطاع الطيران في دبي، وترسيخ مكانتها بوصفها أحد أهم مراكز الطيران العالمية ... قاد سموه هذا القطاع وفق نهج Dubai-it، محققاً قفزات تنموية استثنائية؛ فنما أسطول طيران الإمارات بنحو 139 ضعفاً، وتوسّعت شبكة وجهاتها 76 ضعفاً، وحققت فلاي دبي نمواً لافتاً، فيما استقبل مطار دبي الدولي 95.2 مليون مسافر في عام واحد، مسجلاً رقماً قياسياً عالمياً في أعداد المسافرين الدوليين. من أراد أن يعرف معنى Dubai-it، فلينظر إلى قطاع الطيران في دبي… من مدرج رملي وطائرتين مستأجرتين إلى منظومة طيران عالمية متكاملة. فخورون بسمو الشيخ أحمد بن سعيد وفريق عمله.
- Aug 20, 202656x their median
اطّلعت على تقرير المشاريع العقارية المنجزة خلال النصف الأول من العام الحالي في دبي، والتي تعكس أرقامها نمواً مستمراً في القطاع، حيث تم إنجاز 104 مشاريع عقارية، بلغت قيمتها الاستثمارية الإجمالية نحو 111 مليار درهم، بزيادة تُقدّر بنسبة 52%، وأضافت هذه المشاريع أكثر من 24 ألف وحدة عقارية جديدة في دبي، بنمو بلغ 36% مقارنةً بالعام الماضي. أرقامنا اليوم هي ثمرة رؤية صاحب السمو الشيخ محمد بن راشد آل مكتوم، وتؤكد قوة القطاع العقاري في دبي، وحجم الثقة المتزايدة في بيئتها الاستثمارية والاقتصادية. ولا حدود لطموح دبي وريادتها.
- Sep 22, 202655x their median
حمدان بن محمد، وإلى جانبه مكتوم بن محمد وأحمد بن محمد وأحمد بن سعيد ومنصور بن محمد، وجمع من المواطنين، يُشيّعون الجثمان الطاهر لفقيد الوطن الشيخ أحمد بن راشد آل مكتوم من مسجد زعبيل الكبير إلى مثواه الأخير، حيث وُوري الثرى في مقبرة أم هرير بدبي. https://t.co/YGb2Y97yHi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 17 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 671 original posts, its engagement rate beats 9% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.221% of those impressions turn into an interaction. That is about 0.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 29.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 671 posts sampled, 99% carry an image or video, 14% are part of a thread and 10% link out. The account's strongest tracked post pulled 2.6K interactions, about 153x its own typical post.
- What is Dubai Media Office's engagement rate on X?
- Dubai Media Office (@DXBMediaOffice) has an engagement rate of 0.001%, based on the median interactions across 671 original posts from the last 30 days against 2,331,277 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Dubai Media Office sits below the 10th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DXBMediaOffice have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DXBMediaOffice post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 29.9 posts per day across the measured window.