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Dale Earnhardt Jr. engagement report

@DaleJr - 2.4M followers on X

Measured over 74 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 2.4M followers
Per impression
0.59%
35K views on a typical post
Reach
1.47%
of its followers see a post
Typical post
207
interactions (median)
Saved
0.016%
6 bookmarks on a typical post
Posting rate
6.57/day
active 80% of days
Peak time
22:00 UTC
Sunday

A typical post picks up 207 interactions against 2.4M followers, an engagement rate of 0.009%. Measured over 74 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.59% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 74 posts sampled, 74% carry an image or video and 22% link out. The account's strongest tracked post pulled 4.3K interactions, about 21x its own typical post. Recurring topics include #carstour, #nascar, #bluntlarson.

Measured over 74 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #carstour, #nascar, #bluntlarson.

Compared with accounts its own size

Dale Earnhardt Jr.'s engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Dale Earnhardt Jr. sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 23, 202621x their median

    Josh Berry top ✋🏼

    4.0K1311419182K viewsView on X
  • Aug 29, 202620x their median

    DennyBros got my back 🤝🏆 https://t.co/j6BT7SICxt

    3.8K3246925292K viewsView on X
  • Aug 18, 202618x their median

    NEWS: Sources tell @TheAthletic NASCAR has made a decision on where in Chicago it will race in 2027: Chicagoland Speedway.

    3.2K270147140344K viewsView on X
  • Aug 27, 202612x their median

    Pasting the full NASCAR press release here because it’s so unusual. This is honestly a great way for NASCAR to have some fun with driver storylines and not be so stiff/corporate. Stir it up a little, why not? https://t.co/yD3lOwkX64

    2.2K12611148397K viewsView on X
  • Aug 9, 202610x their median

    Josh Berry finishes fourth at Iowa, earning the Wood Brothers their first top five on a short track since Ricky Rudd at Bristol in August 2005. https://t.co/Q9iUPWHiDo

    2.0K114331772K viewsView on X
  • Aug 8, 20268.5x their median

    The zMAX CARS Tour Throwback 276 will take place tonight at Hickory Motor Speedway and is being broadcast live on FloRacing, AND will be available to watch at NO COST on FloRacing’s FAST channel. Where to Watch FloRacing FAST: Amazon Prime The Roku Channel Fubo YouTube

    1.6K151451090K viewsView on X
  • Aug 9, 20266.7x their median

    Iowa Speedway should not be repaved. https://t.co/AGUdkscbrQ

    1.2K638821189K viewsView on X
  • Aug 8, 20266.1x their median

    Hey @KyleLarsonRacin, what do you think about the new stage caution procedure? #BluntLarson: https://t.co/tUihynywNC

    1.1K834115160K viewsView on X
  • Mar 30, 20235.4x their median

    Let's talk about Richmond's Sealer Era (1997-2002) and should Richmond return to applying an asphalt sealer? (Thread) https://t.co/2UP8KTnU0l

    936665317342K viewsView on X
  • Aug 9, 20264.9x their median

    And awesome job by @joshberry today! Lots of speed all weekend! 👊🏼👊🏼

    98022151121K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#carstour#nascar#bluntlarson#bennettequipment225#carruthersca

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 207 interactions against 2.4M followers, an engagement rate of 0.009%. Measured over 74 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.59% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 74 posts sampled, 74% carry an image or video and 22% link out. The account's strongest tracked post pulled 4.3K interactions, about 21x its own typical post. Recurring topics include #carstour, #nascar, #bluntlarson.

What is Dale Earnhardt Jr.'s engagement rate on X?
Dale Earnhardt Jr. (@DaleJr) has an engagement rate of 0.009%, based on the median interactions across 74 original posts from the last 30 days against 2,394,973 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Dale Earnhardt Jr. sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DaleJr have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DaleJr post?
Most posts go out around 22:00 UTC, and Sunday is its busiest day, at roughly 6.57 posts per day across the measured window.

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