Dale Earnhardt Jr. engagement report
@DaleJr - 2.4M followers on X
Measured over 74 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 207 interactions against 2.4M followers, an engagement rate of 0.009%. Measured over 74 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.59% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 74 posts sampled, 74% carry an image or video and 22% link out. The account's strongest tracked post pulled 4.3K interactions, about 21x its own typical post. Recurring topics include #carstour, #nascar, #bluntlarson.
Measured over 74 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #carstour, #nascar, #bluntlarson.
Compared with accounts its own size
Dale Earnhardt Jr.'s engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Dale Earnhardt Jr. sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 23, 202621x their median
Josh Berry top ✋🏼
- Aug 29, 202620x their median
DennyBros got my back 🤝🏆 https://t.co/j6BT7SICxt
- Aug 18, 202618x their median
NEWS: Sources tell @TheAthletic NASCAR has made a decision on where in Chicago it will race in 2027: Chicagoland Speedway.
- Aug 27, 202612x their median
Pasting the full NASCAR press release here because it’s so unusual. This is honestly a great way for NASCAR to have some fun with driver storylines and not be so stiff/corporate. Stir it up a little, why not? https://t.co/yD3lOwkX64
- Aug 9, 202610x their median
Josh Berry finishes fourth at Iowa, earning the Wood Brothers their first top five on a short track since Ricky Rudd at Bristol in August 2005. https://t.co/Q9iUPWHiDo
- Aug 8, 20268.5x their median
The zMAX CARS Tour Throwback 276 will take place tonight at Hickory Motor Speedway and is being broadcast live on FloRacing, AND will be available to watch at NO COST on FloRacing’s FAST channel. Where to Watch FloRacing FAST: Amazon Prime The Roku Channel Fubo YouTube
- Aug 9, 20266.7x their median
Iowa Speedway should not be repaved. https://t.co/AGUdkscbrQ
- Aug 8, 20266.1x their median
Hey @KyleLarsonRacin, what do you think about the new stage caution procedure? #BluntLarson: https://t.co/tUihynywNC
- Mar 30, 20235.4x their median
Let's talk about Richmond's Sealer Era (1997-2002) and should Richmond return to applying an asphalt sealer? (Thread) https://t.co/2UP8KTnU0l
- Aug 9, 20264.9x their median
And awesome job by @joshberry today! Lots of speed all weekend! 👊🏼👊🏼
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 207 interactions against 2.4M followers, an engagement rate of 0.009%. Measured over 74 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 0.59% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 74 posts sampled, 74% carry an image or video and 22% link out. The account's strongest tracked post pulled 4.3K interactions, about 21x its own typical post. Recurring topics include #carstour, #nascar, #bluntlarson.
- What is Dale Earnhardt Jr.'s engagement rate on X?
- Dale Earnhardt Jr. (@DaleJr) has an engagement rate of 0.009%, based on the median interactions across 74 original posts from the last 30 days against 2,394,973 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Dale Earnhardt Jr. sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DaleJr have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DaleJr post?
- Most posts go out around 22:00 UTC, and Sunday is its busiest day, at roughly 6.57 posts per day across the measured window.