Dallas Police Dept engagement report
@DallasPD - 359K followers on X
Measured over 41 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 23 interactions against 359K followers, an engagement rate of 0.006%. Measured over 41 original posts, its engagement rate beats 15% of 4,273 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.9K times each, and 0.259% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 76% carry an image or video and 34% link out. The account's strongest tracked post pulled 1.5K interactions, about 63x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on September 2, 2026. Recurring tag: #dallasnews.
Compared with accounts its own size
Dallas Police Dept's engagement rate beats 15% of the tracked X accounts closest to it in follower count (4,273 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Dallas Police Dept sits above the 10th percentile of the 41,299 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.013%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.083% |
| 75th percentile | 0.445% |
| 90th percentile | 2.07% |
| 99th percentile | 144.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 58K |
| 01:00 UTC | -2% | 59K |
| 02:00 UTC | -3% | 57K |
| 03:00 UTC | -4% | 61K |
| 04:00 UTC | -6% | 49K |
| 05:00 UTC | -4% | 48K |
| 06:00 UTC | -5% | 55K |
| 07:00 UTC | -4% | 59K |
| 08:00 UTC | -4% | 69K |
| 09:00 UTC | -4% | 80K |
| 10:00 UTC | -3% | 83K |
| 11:00 UTC | -3% | 90K |
| 12:00 UTC | -2% | 99K |
| 13:00 UTC | -2% | 108K |
| 14:00 UTC | -4% | 111K |
| 15:00 UTC | -2% | 115K |
| 16:00 UTC | -4% | 112K |
| 17:00 UTC | -3% | 104K |
| 18:00 UTC | -2% | 97K |
| 19:00 UTC | -2% | 92K |
| 20:00 UTC | -1% | 86K |
| 21:00 UTC | -1% | 76K |
| 22:00 UTC | -2% | 65K |
| 23:00 UTC | -1% | 59K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 254K |
| Monday | +2% | 326K |
| Tuesday | -2% | 350K |
| Wednesday | -4% | 312K |
| Thursday | -2% | 265K |
| Friday | -3% | 274K |
| Saturday | +3% | 248K |
Best tweets
- Aug 29, 202663x their median
Police Officer Darron Lee Burks, #12543 - End of Watch: August 29, 2024 Police Officer Darron Burks was shot and killed in his squad car at the 900 block of East Ledbetter Drive. Officers responded to an officer in-distress call. When they arrived at the 900 block of East Ledbetter Drive, they approached a man standing near the squad car. The subject opened fire, shooting one officer three times and another officer in the face. Responding officers found Officer Burks in his patrol vehicle suffering from a gunshot wound. The suspect fled and a pursuit ensued. When the suspect stopped at the 100 block of Stemmons Freeway in Lewisville, he exited his vehicle with a long gun and was shot and killed. The three officers were transported to area hospitals, one in stable condition, and another in critical condition. Officer Burks succumbed to his wounds. Officer Burks had served with the Dallas Police Department for eight months. He was survived by his mother.
- Sep 1, 202623x their median
Today, September 1, the Dallas Police Department received official notification regarding the impact of the State of Texas’ directive on grant funding used to support Flock Safety cameras. As a result, 321 Flock cameras currently supported through affected state grant funding will no longer be eligible for that funding. To ensure compliance with the Governor’s directive, the Department will cancel those cameras effective September 15, 2026. Following this change, DPD will continue to have more than 300 Flock cameras operating throughout Dallas. These cameras remain an important investigative tool and are used daily by detectives and officers to develop leads, identify vehicles associated with criminal activity, and assist in solving crimes. The Dallas Police Department will continue evaluating available resources and technology to ensure our officers and detectives have effective tools to support investigations and enhance public safety.
- Aug 25, 202612x their median
The Dallas Police Department is seeking the public's assistance in locating Mateo Villagran Aguirre. Mateo Villagran Aguirre is described as an 84-year-old, bald, white male with brown eyes. He is 5'10" tall and weighs approximately 220 lbs. Mr. Mateo Villagran Aguirre was last seen on August 24, 2026, at approximately 2:30 p.m., in the 700 block of Cliffview Dr., Dallas, TX. He was last seen wearing a brown, plaid button-down shirt, brown pants, a brown cowboy hat, and white tennis shoes. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 124680-2026.
- Aug 28, 20267.7x their median
We’re here to serve all of Dallas, and that includes our freeways and toll roads. Starting today, you’ll see DPD officers responding to crashes and doing traffic enforcement on freeways in Dallas and on the toll roads beginning September 1. Remember to slow down or move over when first responders are working - it’s the law. 🎥: Senior Corporal M. Cross, #11384
- Aug 5, 20266.5x their median
***Critical Missing Juveniles*** The Dallas Police Department is seeking the public’s assistance in locating two critical missing juveniles. A’mree Hines is described as a 5-year-old Black female with brown eyes, and purple and pink hair styled in a ponytail. She is 3′ tall and weighs approximately 50 lbs. A’mree was last seen on August 5, 2026, at approximately 5:00 a.m., in the 1400 block of Belleview, Dallas, TX. She was last seen wearing a white shirt with yellow circles, light blue jeans, sandals, and carrying a small pink glittery backpack. Briasia Landrum is described as a 13-year-old Black female with brown eyes and a short blonde haircut. She is 5′ tall and weighs approximately 100 lbs. Briasia was last seen on August 5, 2026, at approximately 5:00 a.m., in the 1400 block of Belleview, Dallas, TX. She was last seen wearing a dark blue short shirt, blue and pink Playboy pajama shorts, and carrying a small pink glittery backpack. A’mree and Briasia were last seen together and may be in need of assistance. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 114099-2026.
- Aug 27, 20263.5x their median
The Dallas Police Department is seeking the public's assistance in locating Barbara Thomas. Barbara Thomas is described as an 68-year-old, black female with black hair and brown eyes. She is 5'5" tall and weighs approximately 105 lbs. Ms. Barbara Thomas was last seen on August 27, 2026, at approximately 4:00 a.m., in the 9000 block of Lyndon B. Johnson freeway., Dallas, TX. She was last seen wearing a white short-sleeve top, blue jeans and blue shoes. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 126057-2026.
- Aug 10, 20263.4x their median
***Critical Missing*** The Dallas Police Department is seeking the public’s assistance in locating a critical missing person. John Owen Woodall is described as an 82-year-old White male with brown eyes and is bald. He is 5’09” tall and weighs approximately 200 lbs. Mr. Woodall was last seen on August 8, 2026, at approximately 3:00 p.m., in the 3500 block of Gaston Ave, Dallas, TX. He was driving a 2017 Silver Toyota Tundra, License Plate TX/MYX5366, and may be in need of assistance. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 116898-2026.
- Aug 7, 20262.5x their median
The Dallas Police Department has received a certified notice from Dallas County regarding the termination of the current interlocal agreement for the Dallas County Highway Traffic Program. According to the notice, the agreement will terminate effective August 28, 2026. The agreement, which began October 1, 2025, provided approximately $1.2 million in funding for the Dallas County Sheriff's Office to provide freeway traffic enforcement and crash response services within the City of Dallas. While we have appreciated our partnership with the Dallas County Sheriff's Office, the Dallas Police Department has been proactively planning for this transition for several months as part of our ongoing efforts to improve operational efficiency, maximize available resources, and enhance public safety. Beginning in August, the Dallas Police Department will expand its Traffic Unit to assume responsibility for freeway traffic enforcement, High Occupancy Vehicle (HOV) lane enforcement, and crash investigations within the City of Dallas. This transition will improve response times, ensure crashes are investigated by traffic investigators, strengthen enforcement of HOV lane regulations to promote safer and more efficient traffic flow, and reduce the need to divert patrol officers from responding to calls for service. Keeping patrol officers available for emergency calls while dedicated Traffic Unit personnel respond to freeway incidents allows the Department to better serve the community. "This transition reflects the way we are continuously evaluating how we deploy our resources to best serve the people of Dallas," said Dallas Police Chief Daniel Comeaux. "Expanding our Traffic Unit allows us to provide faster, more specialized response to traffic incidents, assume responsibility for HOV lane enforcement, and keep patrol officers focused on responding to calls for service. It's an investment in both public safety and operational efficiency that ultimately enhances the level of service our community expects and deserves." The Dallas Police Department remains committed to working collaboratively with all our regional law enforcement partners and appreciates the partnership we have shared with the Dallas County Sheriff's Office. Our priority remains providing exceptional public safety services to the residents and visitors of Dallas.
- Aug 17, 20262.4x their median
***Critical Missing*** The Dallas Police Department is seeking the public’s assistance in locating Joseph Daniels. Joseph Daniels is described as a 70-year-old White male with brown hair and brown eyes. He is 5’11” tall and weighs approximately 155 lbs. Joseph was last seen on August 17, 2026, at approximately 11:30 a.m., in the 200 block of S. Marsalis Ave., Dallas, TX. He was last seen wearing a white tank top, black pants, and tennis shoes. Persons with information are asked to call the Police Department at 911 or (214) 671-4268. Please reference case number 120812-2026.
- Aug 30, 20262.3x their median
The Dallas Police Department is seeking the public’s assistance in locating Billy “Sonny” Wrye. Mr. Wrye is described as an 85-year-old man with gray hair and blue eyes. He is 5’9″ tall and weighs approximately 150 lbs. Mr. Wrye was last seen on August 29, 2026, at approximately 8 p.m., in the 6000 block of Birchbrook Drive. He was last seen wearing a gray shirt referencing the movie “Nightmare Before Christmas” and blue jeans. Persons with information are asked to call the Police Department at 9-1-1 or (214) 671-4268. Please reference case number 127446-2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 23 interactions against 359K followers, an engagement rate of 0.006%. Measured over 41 original posts, its engagement rate beats 15% of 4,273 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.9K times each, and 0.259% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 76% carry an image or video and 34% link out. The account's strongest tracked post pulled 1.5K interactions, about 63x its own typical post.
- What is Dallas Police Dept's engagement rate on X?
- Dallas Police Dept (@DallasPD) has an engagement rate of 0.006%, based on the median interactions across 41 original posts from the last 30 days against 358,532 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Dallas Police Dept sits above the 10th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DallasPD have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (4,273 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DallasPD post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.