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Dana Bash engagement report

@DanaBashCNN - 920K followers on X

Measured over 13 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 920K followers
Per impression
0.355%
7.9K views on a typical post
Reach
0.87%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.025%
2 bookmarks on a typical post
Posting rate
1.77/day
active 53% of days
Peak time
17:00 UTC
Friday

A typical post picks up 28 interactions against 920K followers, an engagement rate of 0.003%. Measured over 13 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.9K times each, and 0.355% of those impressions turn into an interaction. That is about 0.857% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 77% carry an image or video and 38% link out. The account's strongest tracked post pulled 20K interactions, about 716x its own typical post. Recurring topics include #cnnsotu, #insidepolitics, #rtovertime.

Measured over 13 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #cnnsotu, #insidepolitics, #rtovertime.

Compared with accounts its own size

Dana Bash's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Dana Bash sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 26, 2026716x their median

    HOMAN: I wouldn't say that mistakes were made. We'll see. BASH: Well, we've seen with our own eyes that mistakes were made. Deadly mistakes were made. At least 5 of them. https://t.co/YzE6iqESPP

    16K3.4K23063375K viewsView on X
  • Aug 28, 2026340x their median

    I’m not going to repost the filth the president wrote about Maggie Haberman, but suffice it to say she’s a great person, beautiful inside and out, an incredible mom and wife and colleague, and an amazing journalist. The president’s comments are disgusting and beneath the office.

    6.3K6802.4K163359K viewsView on X
  • Jul 26, 2026196x their median

    BASH: Do you know specifically what happened to the officers involved in the Texas and Maine shootings? Are they on administrative leave? HOMAN: I don't know specifically. The policy would be to put them on administrative leave BASH: But as border czar, you don't know for sure if they have been? HOMAN: No

    4.1K1.1K21780223K viewsView on X
  • Jul 22, 202680x their median

    A CNN investigation — 18 Days In Minnesota: The false claims, chaos and coverups behind the Trump administration’s killing of two American citizens https://t.co/H4ZiW7n65J

    1.2K50050047488K viewsView on X
  • Jul 26, 202674x their median

    Facing death from stage four pancreatic cancer, former Senator Ben Sasse shares with CNN’s Jake Tapper what he believes American politics needs for the Republic to survive. Watch the rest of his emotional interview on CNN’s The Whole Story with Anderson Cooper: Ben Sasse is Going Home: Lessons on Life and Death, Sunday, July 26 at 8pm ET, and available on CNN All Access on Monday, July 27.

    1.6K272202251.0M viewsView on X
  • Jul 23, 202667x their median

    New: While Trump attacks Canada on the ground, in the air, U.S. and Canadian pilots still fly side-by-side protecting the northern front as partners in @NORADCommand. Cmdrs tell me that partnership remains indispensable. https://t.co/4V7phwkf3z

    1.5K3236511134K viewsView on X
  • Jul 26, 202654x their median

    BASH: The CDC's website on vaccines has been a sticking point for you. When you pledged to support Dr. Schwartz, you said publicly it's a sign of good faith that the CDC agreed to modify their website. But at the very top of the CDC's vaccine page, it still says 'the claim vaccines do not cause autism is not an evidence-based claim.' Is that a good faith attempt to stop spreading misinformation? CASSIDY: That is not

    1.2K2184012112K viewsView on X
  • Aug 3, 202625x their median

    Sad to hear the news of former Rep Kay Granger’s passing. She was a trailblazer. Here is a story I did with her and another icon, Nita Lowey, for my Badass Women of Washington series. https://t.co/tg09ccOyRN

    627630437K viewsView on X
  • Jul 31, 202613x their median

    Francesca Hong, the democratic socialist likely to be the Democratic nominee for Wisconsin governor, publicly called for defunding and abolishing the police in 2020 and 2021. She tells @DanaBashCNN "people can evolve," but has she? Dana pushed her for a straight answer. https://t.co/a2bxRzUBlc

    141311842160K viewsView on X
  • Jul 31, 20266.1x their median

    SUNDAY: @BradOnMessage, @ashleyrallison,  @KBeds and @DavidJUrban join @DanaBashCNN on #CNNSOTU Tune in at 9 A.M. ET and noon on 📺 @CNN, 🌎🌍🌏 @cnni, 🎧📻 @Audacy, @tunein, @SIRIUSXM Ch. 116 & 🖥️💻📲 https://t.co/JIf0IyQ7k4 https://t.co/jljQeVNkd7

    174148213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cnnsotu#insidepolitics#rtovertime

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 28 interactions against 920K followers, an engagement rate of 0.003%. Measured over 13 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.9K times each, and 0.355% of those impressions turn into an interaction. That is about 0.857% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 77% carry an image or video and 38% link out. The account's strongest tracked post pulled 20K interactions, about 716x its own typical post. Recurring topics include #cnnsotu, #insidepolitics, #rtovertime.

What is Dana Bash's engagement rate on X?
Dana Bash (@DanaBashCNN) has an engagement rate of 0.003%, based on the median interactions across 13 original posts from the last 30 days against 920,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Dana Bash sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DanaBashCNN have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DanaBashCNN post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.77 posts per day across the measured window.

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