Defense of Ukraine engagement report
@DefenceU - 2.2M followers on X
Measured over 132 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 2.1K interactions against 2.2M followers, an engagement rate of 0.094%. Measured over 132 original posts, its engagement rate beats 84% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 66K times each, and 3.17% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 132 posts sampled, 80% carry an image or video and 18% link out. The account's strongest tracked post pulled 17K interactions, about 8.1x its own typical post.
Measured over 132 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Defense of Ukraine's engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.094%, Defense of Ukraine sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 21, 20268.1x their median
An absolutely cynical and despicable strike was carried out by the Russians against an ordinary shopping center in Kryvyi Rih. The attack drones struck in two waves – half an hour after the first hit and the fire, there was a second strike targeting the emergency responders. As of now, five deaths have been reported. My condolences to the families and loved ones of those killed. At least 52 people have been injured, including six children. All those injured are receiving the necessary medical care. Attacks like these are nothing less than terrorist acts. And the world must respond to them accordingly – with real pressure on the aggressor. For peace to be possible, Russia must face real accountability.
- Aug 31, 20265.0x their median
🇺🇦🤝🇬🇧 The United Kingdom has approved the transfer of Storm Shadow technology for production in Ukraine. Up to 300 km range. 450 kg warhead. Soon assembled closer to the front. Thank you, United Kingdom, for standing with us since day one! https://t.co/4aJoLisSYB
- Aug 17, 20264.1x their median
Ukraine stands because Ukrainians refuse to give up. đź“·: 148th Artillery Brigade https://t.co/kCzQWAVNAh
- Aug 19, 20263.9x their median
Our heroes are home 🇺🇦🇺🇦🇺🇦 https://t.co/zqn0SPYhBr
- Aug 16, 20263.3x their median
🔥 Ukraine has taken 7 of Wildberries’ 10 largest logistics hubs out of operation. On Sunday night, following a large-scale drone attack on the Moscow region, the company’s logistics hub at the Koledino industrial park also ceased operations, alongside the warehouse in Domodedovo. It was Wildberries’ largest warehouse by area — 250,000 m². Russian logistics is feeling the consequences of the war Russia brought to Ukraine.
- Aug 19, 20262.9x their median
I am grateful to the MPs for supporting Andrii Sybiha for the position of Minister of Foreign Affairs of Ukraine and Yevhenii Khmara for the position of Minister of Defense of Ukraine. The tasks for both ministers are absolutely clear: Ukraine needs more strength. And it will have it. Glory to Ukraine!
- Aug 23, 20262.6x their median
🇺🇦 Wherever the blue-and-yellow flag flies, freedom lives. Thanks to the courage and sacrifice of Ukraine’s defenders, our colors of resistance are known around the world. We hold it high. We will prevail. https://t.co/YFNoELAegn
- Aug 12, 20262.5x their median
🇺🇦🇩🇪 Skynex is a modern shield protecting Ukraine’s skies. Its 35mm Oerlikon Revolver Gun Mk3, guided by the X-TAR3D radar, tracks threats and destroys drones and missiles with precision AHEAD ammunition. Ukraine’s air defense is putting Skynex to work in combat. Thank you, Germany, for helping shield our skies.
- Aug 19, 20262.4x their median
When Russian missiles and drones enter Ukrainian airspace, our fighter pilots rise to meet them. In July alone, pilots of the 204th Tactical Aviation Brigade destroyed 105 aerial targets in the east and south of Ukraine. https://t.co/UtgE8AKUUw
- Aug 22, 20262.4x their median
🔥 Ukraine’s Defense Forces have begun racking up destroyed logistics hubs belonging to Russian company Ozon. Systematic strikes on storage centers holding dual-use goods are disrupting the enemy’s logistics and negatively impacting Russia’s economy as a whole. After Ukrainian units hit 15 of Wildberries’ largest logistics hubs, it’s now Ozon’s turn. Our long-range sanctions are working — both spectacularly and effectively.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.1K interactions against 2.2M followers, an engagement rate of 0.094%. Measured over 132 original posts, its engagement rate beats 84% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 66K times each, and 3.17% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 132 posts sampled, 80% carry an image or video and 18% link out. The account's strongest tracked post pulled 17K interactions, about 8.1x its own typical post.
- What is Defense of Ukraine's engagement rate on X?
- Defense of Ukraine (@DefenceU) has an engagement rate of 0.094%, based on the median interactions across 132 original posts from the last 30 days against 2,212,047 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.094%, Defense of Ukraine sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DefenceU have real engagement?
- Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DefenceU post?
- Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 5.1 posts per day across the measured window.