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Defense of Ukraine engagement report

@DefenceU - 2.2M followers on X

Measured over 132 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.094%
of 2.2M followers
Per impression
3.17%
66K views on a typical post
Reach
2.97%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.039%
26 bookmarks on a typical post
Posting rate
5.1/day
active 80% of days
Peak time
05:00 UTC
Monday

A typical post picks up 2.1K interactions against 2.2M followers, an engagement rate of 0.094%. Measured over 132 original posts, its engagement rate beats 84% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 66K times each, and 3.17% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 132 posts sampled, 80% carry an image or video and 18% link out. The account's strongest tracked post pulled 17K interactions, about 8.1x its own typical post.

Measured over 132 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Defense of Ukraine's engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.094%, Defense of Ukraine sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 20268.1x their median

    An absolutely cynical and despicable strike was carried out by the Russians against an ordinary shopping center in Kryvyi Rih. The attack drones struck in two waves – half an hour after the first hit and the fire, there was a second strike targeting the emergency responders. As of now, five deaths have been reported. My condolences to the families and loved ones of those killed. At least 52 people have been injured, including six children. All those injured are receiving the necessary medical care. Attacks like these are nothing less than terrorist acts. And the world must respond to them accordingly – with real pressure on the aggressor. For peace to be possible, Russia must face real accountability.

    13K3.4K403121322K viewsView on X
  • Aug 31, 20265.0x their median

    🇺🇦🤝🇬🇧 The United Kingdom has approved the transfer of Storm Shadow technology for production in Ukraine. Up to 300 km range. 450 kg warhead. Soon assembled closer to the front. Thank you, United Kingdom, for standing with us since day one! https://t.co/4aJoLisSYB

    8.9K1.2K26665147K viewsView on X
  • Aug 17, 20264.1x their median

    Ukraine stands because Ukrainians refuse to give up. đź“·: 148th Artillery Brigade https://t.co/kCzQWAVNAh

    7.7K8271052091K viewsView on X
  • Aug 19, 20263.9x their median

    Our heroes are home 🇺🇦🇺🇦🇺🇦 https://t.co/zqn0SPYhBr

    7.0K8571044097K viewsView on X
  • Aug 16, 20263.3x their median

    🔥 Ukraine has taken 7 of Wildberries’ 10 largest logistics hubs out of operation. On Sunday night, following a large-scale drone attack on the Moscow region, the company’s logistics hub at the Koledino industrial park also ceased operations, alongside the warehouse in Domodedovo. It was Wildberries’ largest warehouse by area — 250,000 m². Russian logistics is feeling the consequences of the war Russia brought to Ukraine.

    5.6K93720655166K viewsView on X
  • Aug 19, 20262.9x their median

    I am grateful to the MPs for supporting Andrii Sybiha for the position of Minister of Foreign Affairs of Ukraine and Yevhenii Khmara for the position of Minister of Defense of Ukraine. The tasks for both ministers are absolutely clear: Ukraine needs more strength. And it will have it. Glory to Ukraine!

    5.0K71030426284K viewsView on X
  • Aug 23, 20262.6x their median

    🇺🇦 Wherever the blue-and-yellow flag flies, freedom lives. Thanks to the courage and sacrifice of Ukraine’s defenders, our colors of resistance are known around the world. We hold it high. We will prevail. https://t.co/YFNoELAegn

    4.3K8871973078K viewsView on X
  • Aug 12, 20262.5x their median

    🇺🇦🇩🇪 Skynex is a modern shield protecting Ukraine’s skies. Its 35mm Oerlikon Revolver Gun Mk3, guided by the X-TAR3D radar, tracks threats and destroys drones and missiles with precision AHEAD ammunition. Ukraine’s air defense is putting Skynex to work in combat. Thank you, Germany, for helping shield our skies.

    4.4K718622292K viewsView on X
  • Aug 19, 20262.4x their median

    When Russian missiles and drones enter Ukrainian airspace, our fighter pilots rise to meet them. In July alone, pilots of the 204th Tactical Aviation Brigade destroyed 105 aerial targets in the east and south of Ukraine. https://t.co/UtgE8AKUUw

    4.4K615561079K viewsView on X
  • Aug 22, 20262.4x their median

    🔥 Ukraine’s Defense Forces have begun racking up destroyed logistics hubs belonging to Russian company Ozon. Systematic strikes on storage centers holding dual-use goods are disrupting the enemy’s logistics and negatively impacting Russia’s economy as a whole. After Ukrainian units hit 15 of Wildberries’ largest logistics hubs, it’s now Ozon’s turn. Our long-range sanctions are working — both spectacularly and effectively.

    4.1K7121012779K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.1K interactions against 2.2M followers, an engagement rate of 0.094%. Measured over 132 original posts, its engagement rate beats 84% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 66K times each, and 3.17% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 132 posts sampled, 80% carry an image or video and 18% link out. The account's strongest tracked post pulled 17K interactions, about 8.1x its own typical post.

What is Defense of Ukraine's engagement rate on X?
Defense of Ukraine (@DefenceU) has an engagement rate of 0.094%, based on the median interactions across 132 original posts from the last 30 days against 2,212,047 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.094%, Defense of Ukraine sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DefenceU have real engagement?
Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DefenceU post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 5.1 posts per day across the measured window.

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