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Dharma Productions engagement report

@DharmaMovies - 4.4M followers on X

Measured over 92 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 4.4M followers
Per impression
0.813%
11K views on a typical post
Reach
0.24%
of its followers see a post
Typical post
86
interactions (median)
Saved
0.038%
4 bookmarks on a typical post
Posting rate
4.6/day
active 97% of days
Peak time
09:00 UTC
Wednesday

A typical post picks up 86 interactions against 4.4M followers, an engagement rate of 0.002%. Measured over 92 original posts, its engagement rate beats 24% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.813% of those impressions turn into an interaction. That is about 0.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 92 posts sampled, 89% carry an image or video, 28% are part of a thread and 14% link out. The account's strongest tracked post pulled 5.4K interactions, about 63x its own typical post. Recurring topics include #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.

Measured over 92 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.

Compared with accounts its own size

Dharma Productions's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Dharma Productions sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 29, 202663x their median

    goosebumps. everytime. he. is. on. screen! 🔥 Happy birthday @iamnagarjuna https://t.co/5uptc1Mvmt

    4.9K453121495K viewsView on X
  • Aug 25, 202641x their median

    He ATTACKS like no other! 👊 #4YearsOfLiger https://t.co/UyggipC3S8

    2.9K151258216472K viewsView on X
  • Jul 29, 202639x their median

    Yeh Hai Ram Ke Yug Ka Aarambh🏹 Watch the official trailer of @malhotra_namit’s Ramayana. Our Truth. Our History. Directed by @niteshtiwari22 Starring Ranbir Kapoor as Rama Yash as Ravana Sai Pallavi as Sita Sunny Deol as Hanuman Music by Hans Zimmer & A.R. Rahman India Distribution (North) by @Dharma_Distr Music by T-Series Filmed for IMAX In Cinemas Worldwide, Diwali 2026. 🔗: https://t.co/7fy95QLHVP

    3.0K326531097K viewsView on X
  • Aug 19, 202637x their median

    It's just an entry; the entry: https://t.co/EQl3soiC62

    2.8K36619752K viewsView on X
  • Aug 14, 202611x their median

    It’s their bond against all odds!🫂 Celebrating #11YearsOfBrothers 🤜🤛 https://t.co/AQGZuWMVPS

    83711111428K viewsView on X
  • Aug 22, 202611x their median

    Nothing, just dropping a visual treat for you this weekend🥰 🎬: Rocky Aur Rani Kii Prem Kahaani (Watch on Prime Video) https://t.co/laI0GuWDoj

    819786285K viewsView on X
  • Aug 25, 20268.7x their median

    His eyes? A cinema in itself! ✨ https://t.co/eKyvQ3C9tz

    5911484318K viewsView on X
  • Aug 11, 20268.6x their median

    A story you can never say alvida to! Celebrating #20YearsOfKabhiAlvidaNaaKehna - not just a film but an emotion filled with love, heartbreak, longing and takeaways.🩵 https://t.co/wis0lNPG7M

    5451202548114K viewsView on X
  • Aug 8, 20268.4x their median

    Do bhai. Dono ki love story tabaahi🥹❤️‍🩹 https://t.co/nkVLcx7laW

    6238413315K viewsView on X
  • Aug 30, 20266.4x their median

    Chismis and her galat Rohit 😌 🎬: Kal Ho Naa Ho (Watch on Netflix) https://t.co/94FtKYFyn1

    491574036K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#karanjohar#bhumikabhandula#20yearsofkabhialvidanaakehna#dc#wamiqagabbi

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 86 interactions against 4.4M followers, an engagement rate of 0.002%. Measured over 92 original posts, its engagement rate beats 24% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.813% of those impressions turn into an interaction. That is about 0.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 92 posts sampled, 89% carry an image or video, 28% are part of a thread and 14% link out. The account's strongest tracked post pulled 5.4K interactions, about 63x its own typical post. Recurring topics include #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.

What is Dharma Productions's engagement rate on X?
Dharma Productions (@DharmaMovies) has an engagement rate of 0.002%, based on the median interactions across 92 original posts from the last 30 days against 4,379,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Dharma Productions sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DharmaMovies have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DharmaMovies post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 4.6 posts per day across the measured window.

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