Dharma Productions engagement report
@DharmaMovies - 4.4M followers on X
Measured over 92 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 86 interactions against 4.4M followers, an engagement rate of 0.002%. Measured over 92 original posts, its engagement rate beats 24% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.813% of those impressions turn into an interaction. That is about 0.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 92 posts sampled, 89% carry an image or video, 28% are part of a thread and 14% link out. The account's strongest tracked post pulled 5.4K interactions, about 63x its own typical post. Recurring topics include #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.
Measured over 92 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.
Compared with accounts its own size
Dharma Productions's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Dharma Productions sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 29, 202663x their median
goosebumps. everytime. he. is. on. screen! 🔥 Happy birthday @iamnagarjuna https://t.co/5uptc1Mvmt
- Aug 25, 202641x their median
He ATTACKS like no other! 👊 #4YearsOfLiger https://t.co/UyggipC3S8
- Jul 29, 202639x their median
Yeh Hai Ram Ke Yug Ka Aarambh🏹 Watch the official trailer of @malhotra_namit’s Ramayana. Our Truth. Our History. Directed by @niteshtiwari22 Starring Ranbir Kapoor as Rama Yash as Ravana Sai Pallavi as Sita Sunny Deol as Hanuman Music by Hans Zimmer & A.R. Rahman India Distribution (North) by @Dharma_Distr Music by T-Series Filmed for IMAX In Cinemas Worldwide, Diwali 2026. 🔗: https://t.co/7fy95QLHVP
- Aug 19, 202637x their median
It's just an entry; the entry: https://t.co/EQl3soiC62
- Aug 14, 202611x their median
It’s their bond against all odds!🫂 Celebrating #11YearsOfBrothers 🤜🤛 https://t.co/AQGZuWMVPS
- Aug 22, 202611x their median
Nothing, just dropping a visual treat for you this weekend🥰 🎬: Rocky Aur Rani Kii Prem Kahaani (Watch on Prime Video) https://t.co/laI0GuWDoj
- Aug 25, 20268.7x their median
His eyes? A cinema in itself! ✨ https://t.co/eKyvQ3C9tz
- Aug 11, 20268.6x their median
A story you can never say alvida to! Celebrating #20YearsOfKabhiAlvidaNaaKehna - not just a film but an emotion filled with love, heartbreak, longing and takeaways.🩵 https://t.co/wis0lNPG7M
- Aug 8, 20268.4x their median
Do bhai. Dono ki love story tabaahi🥹❤️🩹 https://t.co/nkVLcx7laW
- Aug 30, 20266.4x their median
Chismis and her galat Rohit 😌 🎬: Kal Ho Naa Ho (Watch on Netflix) https://t.co/94FtKYFyn1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 86 interactions against 4.4M followers, an engagement rate of 0.002%. Measured over 92 original posts, its engagement rate beats 24% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.813% of those impressions turn into an interaction. That is about 0.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 92 posts sampled, 89% carry an image or video, 28% are part of a thread and 14% link out. The account's strongest tracked post pulled 5.4K interactions, about 63x its own typical post. Recurring topics include #karanjohar, #bhumikabhandula, #20yearsofkabhialvidanaakehna.
- What is Dharma Productions's engagement rate on X?
- Dharma Productions (@DharmaMovies) has an engagement rate of 0.002%, based on the median interactions across 92 original posts from the last 30 days against 4,379,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Dharma Productions sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DharmaMovies have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DharmaMovies post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 4.6 posts per day across the measured window.