Diario Cambio engagement report
@Diario_Cambio - 88K followers on X
Measured over 51 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 2 interactions against 88K followers, an engagement rate of 0.002%. Measured over 51 original posts, its engagement rate beats 7% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 657 times each, and 0.304% of those impressions turn into an interaction. That is about 0.747% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 51 posts sampled, 76% carry an image or video, 20% are part of a thread and 31% link out. The account's strongest tracked post pulled 288 interactions, about 144x its own typical post. Recurring topics include #puebla, #diariocambio, #checaesto.
Measured over 51 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #puebla, #diariocambio, #checaesto.
Compared with accounts its own size
Diario Cambio's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Diario Cambio sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 28, 2026144x their median
😱 Crisis en la planta de Volkswagen: 918 despidos dos días después del acuerdo salarial Volkswagen de México despidió de forma unilateral a 918 trabajadores sindicalizados, una decisión tomada por la directiva de la armadora sin que existiera un acuerdo previo con Hugo Tlalpan, secretario general del SITIAVW, ni con la representación sindical Esto y más te cuenta Arturo Rueda #diariocambio #Puebla @Volkswagen_MX
- Aug 30, 202630x their median
🚡#VeEsto l De nueva cuenta, los llamados “cablefóbicos” se manifestaron frente al CENHCH, donde será instalada una de las torres del Cablebús. Los inconformes mantienen su rechazo al proyecto, pese a que las obras cuentan con los permisos necesarios. Durante la protesta, algunos manifestantes vandalizan el inmueble con pintas en rechazo a la construcción del sistema de transporte #diariocambio #Puebla
- Aug 30, 202615x their median
🇲🇽❤️ “Lo di todo con el corazón”: Fátima Bosch se despide de su reinado con un emotivo mensaje y asegura que representar a México fue siempre su mayor fuerza “Ha sido un año difícil, pero siempre ha sido mi país”, expresó la tabasqueña, quien recibió el cariño y apoyo de sus seguidores durante su despedida ¡Te amamos, Fátima! 🇲🇽👑❤️ #diariocambio #Puebla
- Aug 29, 202610x their median
🔴#ChecaEsto l Rubén, comerciante de la Calle de los Dulces, señaló que el cierre vehicular de la 6 Oriente, impulsado en 2022 durante la administración del entonces alcalde panista Eduardo Rivera, modificó el flujo habitual de compradores tras la desaparición de las rutas que circulaban por la zona; actualmente, explicó, hay mayor movimiento durante vacaciones y fines de semana, mientras que entre semana disminuye, a diferencia de años anteriores, cuando la actividad comercial era más constante #diariocambio #Puebla
- Aug 29, 20268.5x their median
🔵 Crece temor por despidos en Volkswagen: trabajadores acuden al SITIAVW en busca de respuestas Decenas de trabajadores de Volkswagen Puebla acudieron este sábado a las instalaciones del Sindicato Independiente de Trabajadores de la Industria Automotriz Volkswagen de México (SITIAVW) ante la incertidumbre que ha generado la circulación de rumores sobre despidos dentro de la armadora ubicada en Cuautlancingo. #diariocambio #Puebla
- Aug 29, 20267.5x their median
😬Mitsubishi queda en tabiques: Roban las cuatro llantas de camioneta en Cholula Durante la mañana de este sábado, una camioneta Mitsubishi fue encontrada sin las cuatro llantas en la zona limítrofe entre San Andrés Cholula y San Pedro Cholula, justo a un costado de la Zona Arqueológica #diariocambio #Puebla
- Aug 30, 20266.5x their median
⚠️ #Atención | Tensión laboral en Volkswagen Puebla: reportan más de 918 recortes de personal a unos días de la votación del convenio salarial. #diariocambio #puebla https://t.co/TlWYCClQij
- Aug 29, 20266.5x their median
⚖️ “Queremos justicia”: familia de Sebastián reclama a CESAMED dictamen sobre su muerte en La Margarita Familiares de Sebastián A.M., quien murió en agosto del año pasado en el Hospital La Margarita, se manifestaron este sábado afuera de la Comisión Estatal de Arbitraje Médico (CESAMED), luego de acusar que el dictamen emitido por el organismo tiene severas omisiones y que concluyó que no existió mala praxis en la atención que recibió el joven. #diariocambio #Puebla
- Aug 29, 20266.5x their median
😯Incertidumbre en el IMSS La Margarita: quinto piso queda vacío y crece versión de cierre Decenas de camas hospitalarias permanecen vacías en el quinto piso del Hospital General de Zona No. 20 del IMSS, La Margarita, un área que habría sido desalojada y que mantiene en incertidumbre al personal ante la versión de que podría cerrar de manera definitiva, sin que hasta el momento exista una explicación oficial sobre lo que ocurre en ese nivel. #diariocambio #Puebla
- Aug 30, 20265.0x their median
⚾#ChecaEsto l En la séptima alta de la Serie de Campeonato entre los Pericos de Puebla y los Olmecas de Tabasco, los emplumados amplían la ventaja con una tercera carrera. El número 2 de Puebla responde en el momento oportuno y lleva al plato la carrera que coloca la pizarra 3-1 a favor de los Pericos #diariocambio #Puebla
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 88K followers, an engagement rate of 0.002%. Measured over 51 original posts, its engagement rate beats 7% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 657 times each, and 0.304% of those impressions turn into an interaction. That is about 0.747% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 51 posts sampled, 76% carry an image or video, 20% are part of a thread and 31% link out. The account's strongest tracked post pulled 288 interactions, about 144x its own typical post. Recurring topics include #puebla, #diariocambio, #checaesto.
- What is Diario Cambio's engagement rate on X?
- Diario Cambio (@Diario_Cambio) has an engagement rate of 0.002%, based on the median interactions across 51 original posts from the last 30 days against 88,000 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Diario Cambio sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Diario_Cambio have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Diario_Cambio post?
- Most posts go out around 02:00 UTC, and Sunday is its busiest day, at roughly 2.03 posts per day across the measured window.