Discovery Channel India engagement report
@DiscoveryIN - 842K followers on X
Measured over 25 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 84 interactions against 842K followers, an engagement rate of 0.01%. Measured over 25 original posts, its engagement rate beats 34% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 1.29% of those impressions turn into an interaction. That is about 0.774% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 25 posts sampled, 92% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 267x its own typical post. Recurring topics include #operationsindoor, #declassifiedoperationsindoor, #breakingnews.
Measured over 25 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #operationsindoor, #declassifiedoperationsindoor, #breakingnews.
Compared with accounts its own size
Discovery Channel India's engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Discovery Channel India sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 16, 2026267x their median
डिस्कवरी प्लस पर ‘ऑपरेशन सिंदूर: डीक्लासिफाइड’ में अजित डोवाल को सुन कर आनंद हो जाता है। जिस पैशन से बोला है उन्होंने… गर्दा उड़ा दिया।
- Aug 16, 202662x their median
India in Operation Sindoor Neutralised Pakistan Threat on 10th May before Pakistan could start their Operation Bunyān al-Marsūs Indian Airforce attacked Pakistan airstrips The Way Ajit Doval has given details in Operation Sindoor Documentary on Discovery, total Goosebumps https://t.co/bJFi1nYqQ3
- Aug 13, 202641x their median
Fortunate to have seen the premiere of this gripping documentary on OP SINDOOR at the Manekshaw Centre. May the exploits of our Armed Forces of May 2025 serve as a lesson to all those who mistake our decency as a weakness. @wbd @adgpism1 @prabhuasgaonkar https://t.co/et9r6zEET9
- Jul 4, 202619x their median
Pandharpur Wari: A Journey of Faith, Devotion & Tradition A documentary by the Discovery Channel capturing the timeless spirit of the Pandharpur Wari. Follow the footsteps of millions in a celebration of faith and devotion to Lord Vitthal. The Government of Maharashtra is committed to providing a safe, smooth, and spiritually enriching Wari for every devotee this Ashadhi Ekadashi. पंढरपूर वारी : आस्था, भक्ती आणि परंपरेचा दिव्य सोहळा! विठू माऊलीवरील अखंड श्रद्धा, वारकऱ्यांची निस्सीम भक्ती आणि महाराष्ट्राच्या समृद्ध संतपरंपरेचे दर्शन घडवणारी पंढरपूर वारी डिस्कव्हरी चॅनलच्या माहितीपटातून जगभर पोहोचत आहे. पंढरीची वाट चालणाऱ्या प्रत्येक वारकऱ्यांच्या पावलांमधून प्रकट होणारा भक्तिभाव, समर्पण आणि अध्यात्माचा हा अलौकिक प्रवास म्हणजे महाराष्ट्राच्या सांस्कृतिक वैभवाची ऐतिहासिक ओळख असून वारकरी परंपरेच्या तत्त्वज्ञानाचे अधिष्ठान आहे. महाराष्ट्र सरकार या आषाढी एकादशीच्या पावन पर्वावर प्रत्येक भाविकाला सुरक्षित, सुरळीत आणि आध्यात्मिकदृष्ट्या समृद्ध वारी अनुभवता यावी, यासाठी कटिबद्ध आहे. Watch here: https://t.co/ljXAGe5qMO @Dev_Fadnavis @DiscoveryIN #Maharashtra #DevendraFadnavis #PandharpurWari #AshadhiEkadashi
- Aug 16, 202617x their median
Just finished watching Op Sindoor: Declassified with my 94 year old father @SatishBahri First Course NDA, veteran of 4 wars. Blown away 🇮🇳🇮🇳 https://t.co/pul3qSTmNm
- Aug 14, 202617x their median
Under Honourable PM Narendra Modi's call for justice, India answered with #OperationSindoor. @Raphe_mPhibr salutes Declassified: Operation Sindoor, premiering on August 15, 9:00 PM - 11:00 PM, only on @discoveryplusIN & @DiscoveryIN @adgpi @IAF_MCC @indiannavy https://t.co/koYG1EXmj6
- Aug 21, 202613x their median
We just watched Operation Sindoor @discoveryplusin and the next day got to meet Lt Gen Rajiv Ghai, Deputy Chief of Army Staff. He was Director General Military Operations during Operation Sindoor 🇮🇳🫡 on the sidelines of the book launch 'Taramandal Sangram' authored by Lieutenant General P. J. S. Pannu (Retd.) 🌟🌠
- Aug 15, 202611x their median
From top defence leaders to veteran journalists, the verdict is in. @Raphe_mPhibr salutes Declassified: Operation Sindoor, premieres Tonight, 9:00 PM - 11:00 PM, only on @discoveryplusIN & @DiscoveryIN @adgpi @IAF_MCC @indiannavy #OperationSindoor #DiscoveryChannelIn https://t.co/1gCMwg2Rof
- Aug 15, 20267.2x their median
Tonight, hear and witness the untold story of Operation Sindoor! @adgpi @IAF_MCC @indiannavy @Raphe_mPhibr salutes Declassified: Operation Sindoor, premieres Tonight, 9:00 PM - 11:00 PM, only on @DiscoveryIN & @discoveryplusIN . #DeclassifiedOperationSindoor #OperationSindoor https://t.co/WQ0KmYRwq4
- Aug 12, 20266.8x their median
Discover how precision became one of the defining elements of #OperationSindoor. @Raphe_mPhibr salutes Declassified: Operation Sindoor premieres on August 15th at 9:00PM - 11:00PM, only on @DiscoveryIN & @discoveryplusIN . @adgpi @IAF_MCC @indiannavy https://t.co/5dwYMq5tGt
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 84 interactions against 842K followers, an engagement rate of 0.01%. Measured over 25 original posts, its engagement rate beats 34% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 1.29% of those impressions turn into an interaction. That is about 0.774% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 25 posts sampled, 92% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 267x its own typical post. Recurring topics include #operationsindoor, #declassifiedoperationsindoor, #breakingnews.
- What is Discovery Channel India's engagement rate on X?
- Discovery Channel India (@DiscoveryIN) has an engagement rate of 0.01%, based on the median interactions across 25 original posts from the last 30 days against 842,038 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Discovery Channel India sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @DiscoveryIN have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @DiscoveryIN post?
- Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 1.17 posts per day across the measured window.