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Double Down News engagement report

@DoubleDownNews - 383K followers on X

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.299%
of 383K followers
Per impression
4.58%
25K views on a typical post
Reach
6.54%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.407%
102 bookmarks on a typical post
Posting rate
1.13/day
active 60% of days
Peak time
08:00 UTC
Sunday

A typical post picks up 1.1K interactions against 383K followers, an engagement rate of 0.299%. Measured over 23 original posts, its engagement rate beats 72% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 4.58% of those impressions turn into an interaction. That is about 6.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 39% carry an image or video and 61% link out. The account's strongest tracked post pulled 7.7K interactions, about 6.7x its own typical post.

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Double Down News's engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.299%, Double Down News sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 9, 20266.7x their median

    “Hitler was a socialist like North Korea is democratic. Whilst Hitler was alive I don’t think anybody referred to him as left wing. Why did that change and how? People on the right want to disavow the obvious direction their ideas are coming from.” Rest in Power David Graeber https://t.co/ACuROqvRnE

    5.7K1.8K17379159K viewsView on X
  • Aug 3, 20266.4x their median

    "Iran has defeated the US empire & humiliated Israel They did what no one thought was possible & forced the largest military empire the world has ever seen to the negotiating table This is the story of how it happened & why the world will never be the same again" @Lowkey0nline https://t.co/fTj74pSGk3

    5.0K2.0K15392148K viewsView on X
  • Aug 4, 20264.2x their median

    EXPOSED: Israel's Plot to Target New York Mayor Zohran Mamdani @Lowkey0nline https://t.co/MQxSU2fCj2

    3.4K1.3K704565K viewsView on X
  • Jul 19, 20264.2x their median

    We are truly heartbroken to learn of the passing of anti-racist campaigner Maz Saleem Her 82-year-old father Mohammed Saleem was killed by a neo-Nazi terrorist who went on to bomb 3 mosques She dedicated the rest of her life to fighting racism & Islamophobia Rest in power Maz https://t.co/cupeNxfqso

    3.5K1.2K832171K viewsView on X
  • Aug 13, 20263.3x their median

    Mossad, Israeli Cash & Nigel Farage: The Scandal BREAKING Reform @Lowkey0nline https://t.co/q6dZLpAbFs

    2.4K1.3K5756130K viewsView on X
  • Aug 31, 20263.2x their median

    "The main cause of antisemitism in the world today is the fact that the Israeli state claims to represent all Jews and is committing a genocide in Gaza, in the name of all Jews. Israel has the Star of David on its tanks and planes whilst it is killing women and children in Gaza, it’s stirring up antisemitism all the time. If Chief Rabbi Ephraim Mirvis wants to significantly reduce antisemitism, he should make it clear that Jewish people do not support the atrocities and massacres in Gaza and the West Bank. The fact that he and leaders in the Jewish community don’t even dream of doing that, suggests that their main concern is to defend the Israeli government, not to defend and protect Jewish people in this country." Mark Etkind, son of a Holocaust survivor:

    2.2K1.3K816233K viewsView on X
  • Aug 2, 20262.8x their median

    30 years in prison for moving a box of pamphlets. 100 years for a former Marine. 450 years total for 8 activists. This is what happens when protesting state policy gets you branded a domestic terrorist. @LornaHosford reports on the chilling Prairieland sentences 👇 https://t.co/Yy0l9FnsHB

    2.0K1.2K352542K viewsView on X
  • Aug 11, 20262.6x their median

    I Questioned Israel: 48 Hours Later I Was Sacked @SangitaMyska https://t.co/VfoHJKr1aZ

    1.9K1.0K423778K viewsView on X
  • Jul 20, 20262.5x their median

    Today Keir Starmer resigns as Prime Minister Never forgot how the BBC & Guardian manufactured the worst PM in history And the sordid reality of dark money & Gaza complicity they’re still trying to cover up @pularjs https://t.co/MYsvU9fdUW

    1.7K1.0K312637K viewsView on X
  • Jul 28, 20261.8x their median

    "Don't Touch Israel" - The Threat That DESTROYED Karim Khan UN Special Rapporteur Francesca Albanese Drops Bombshell @FranceskAlbs https://t.co/NxWudtsofg

    1.3K78028831K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 383K followers, an engagement rate of 0.299%. Measured over 23 original posts, its engagement rate beats 72% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 4.58% of those impressions turn into an interaction. That is about 6.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 39% carry an image or video and 61% link out. The account's strongest tracked post pulled 7.7K interactions, about 6.7x its own typical post.

What is Double Down News's engagement rate on X?
Double Down News (@DoubleDownNews) has an engagement rate of 0.299%, based on the median interactions across 23 original posts from the last 30 days against 382,859 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.299%, Double Down News sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @DoubleDownNews have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @DoubleDownNews post?
Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 1.13 posts per day across the measured window.

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