EBONY engagement report
@EBONY - 412K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 6 interactions against 412K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 11% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.198% of those impressions turn into an interaction. That is about 0.796% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 45% carry an image or video and 73% link out. The account's strongest tracked post pulled 19K interactions, about 3195x its own typical post. Recurring topics include #blackbusinessmonth, #millionaremindset.
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #blackbusinessmonth, #millionaremindset.
Compared with accounts its own size
EBONY's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, EBONY sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Nov 5, 20253195x their median
Olandria Carthen lights up the #EBONYPower100 cover as our People’s Choice Award honoree. HBCU graduate and breakout star of Love Island USA, she has built a fierce following by showing young Black women how to demand to be seen and loved. With runway debuts, multi-brand partnerships, and an unwavering voice for Black beauty and self-advocacy, Olandria embodies poise, purpose, and the power of being celebrated by the people who fuel your purpose. https://t.co/f5rqjnQTV5
- Aug 26, 2026958x their median
Aniya Harvey is putting love, dating and relationship rules to the test with Bombshell or Bye, weighing in on who should make the first move, second chances and what’s better left in the past. 🖤 Tap the link for more from her EBONY Exclusive: https://t.co/NNc6bB9Jh0 https://t.co/BwGUvHYGsE
- Aug 24, 2026150x their median
Representation doesn't just happen... it gets designed. LSU student and NASCAR NEXT intern Camilla Bowens-Wilkins turned her internship into a historic first after designing NASCAR's first-ever Delta Sigma Theta-branded show car. What began as an opportunity to learn quickly became an opportunity to leave her mark on one of motorsports' biggest stages. The unveiling wasn't just about a car. It was a celebration of Black excellence, Black Greek culture, and the power of seeing yourself represented in spaces where we've historically been underrepresented. Swipe to see the history-making design. 🏁🖤
- Aug 30, 2026133x their median
The first note, the first step, the first glimpse of that silhouette... Michael Jackson knew how to make a moment feel unforgettable. On his 68th birthday, EBONY remembers an artist whose sound, style and movement helped redefine Black excellence and pop culture on a global stage. From 'Off the Wall' and 'Thriller' to 'Bad' and beyond, Michael didn’t just make records that topped the charts... he created moments that soundtracked generations. And all these years later, you can still feel him everywhere... in the artists who studied every move, the fans discovering the magic for the first time and the songs that can still bring a whole room to life before the first verse even hits. 🖤
- Aug 26, 2026105x their median
Twenty-five years ago today, we lost Aaliyah, but her legacy has never left us. From redefining R&B and fashion to inspiring generations of artists who followed, Aaliyah's influence continues to transcend music. Though her time here was far too short, the impact she made in just 22 years is immeasurable. Today, we honor "Baby Girl" and the legacy she left behind. Forever in our hearts. 🖤
- Aug 27, 202698x their median
We are saddened to learn of the passing of Samuel Monroe Jr., an actor who became a fixture across ’90s Black films that felt raw, relatable and deeply connected to the culture. From debuting in 'Menace II Society' to his memorable appearances in 'Tales from the Hood,' 'Set It Off,' and 'The Players Club,' Monroe left his mark on a chapter of Black cinema that still lives with us today... in the films we revisit, the lines we still quote and the stories a new generation continues to discover. His roles may have often been supporting, but the impact was never small. Through the characters he brought to the screen, Monroe became part of the memories, conversations and cultural moments that made those films unforgettable. Rest in power, Samuel Monroe Jr. 🖤
- Aug 24, 202629x their median
Black history shouldn’t have to keep fighting for its rightful place in the American story... especially after our heroes have already earned it. Doris “Dorie” Miller became an American hero for his courage at Pearl Harbor despite serving in a Navy that restricted Black sailors because of their race. Now, the Navy is reportedly considering changing the aircraft carrier set to honor him... a historic distinction that would make it the first named for a Black American and enlisted sailor. At a time when Black history continues to be challenged and pushed aside, this is bigger than one ship... it’s about whether Black sacrifice and achievement are given the same respect, recognition and permanence in America’s story. #LetsDiscuss Why should honoring Black history be permanent rather than conditional? 🖤
- Aug 28, 202614x their median
Representing Virginia, Justus Kelley has officially been named Miss USA 2026, becoming the first mother and first married woman to ever wear the crown. The Indiana University alum and proud member of Alpha Kappa Alpha Sorority, Inc. is entering this chapter with her family, ambition and full identity intact. 👑🖤
- Aug 27, 20269.0x their median
Building a business takes more than an idea...it takes access. Since launching Black Ambition in 2020, Pharrell Williams has helped close that gap by investing in founders who have historically been overlooked. To date, the nonprofit has awarded approximately $14 million in funding, supported more than 1,100 founders, and helped its network raise hundreds of millions in follow-on capital. For Black entrepreneurs, access to capital has long been one of the biggest barriers to growth. Black Ambition is proving what happens when innovation is met with investment. 🖤
- Aug 29, 20265.5x their median
Twenty-five years ago today, @maryjblige released her fifth album 'No More Drama,' giving us classics like “Family Affair” and “No More Drama” while turning pain, honesty and hard-earned freedom into one of the defining chapters of her career. 🖤 https://t.co/uyDHTKwox9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 412K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 11% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.198% of those impressions turn into an interaction. That is about 0.796% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 45% carry an image or video and 73% link out. The account's strongest tracked post pulled 19K interactions, about 3195x its own typical post. Recurring topics include #blackbusinessmonth, #millionaremindset.
- What is EBONY's engagement rate on X?
- EBONY (@EBONY) has an engagement rate of 0.002%, based on the median interactions across 40 original posts from the last 30 days against 412,161 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, EBONY sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @EBONY have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @EBONY post?
- Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.