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ESPN Brasil engagement report

@ESPNBrasil - 3.9M followers on X

Measured over 437 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0%
of 3.9M followers
Per impression
0.158%
9.5K views on a typical post
Reach
0.24%
of its followers see a post
Typical post
15
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
14.57/day
active 47% of days
Peak time
19:00 UTC
Sunday

A typical post picks up 15 interactions against 3.9M followers, an engagement rate of 0%. Measured over 437 original posts, its engagement rate beats 11% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.5K times each, and 0.158% of those impressions turn into an interaction. That is about 0.243% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 437 posts sampled, 48% carry an image or video and 62% link out. The account's strongest tracked post pulled 2.7K interactions, about 181x its own typical post. Recurring topics include #futebolnaespn, #espnknockout, #disneyplus.

Measured over 437 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #futebolnaespn, #espnknockout, #disneyplus.

Compared with accounts its own size

ESPN Brasil's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, ESPN Brasil sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 17, 2026181x their median

    É OURO PARA O BRASIL! 🥇🇧🇷🥋 Campeã olímpica em Paris 2024, Bia Souza brilhou mais uma vez e levou o ouro na categoria até 78 kg ao derrotar a italiana Asya Tavano com um ippon, no terceiro dia do Grand Prix de Lima, no Peru! Bia Souza é uma das grandes forças do judô brasileiro! 💛 #BiaSouza #AsyaTavano #Judo #Brasil

    2.6K1339428K viewsView on X
  • Aug 27, 202681x their median

    HISTÓRICO! ALISON DOS SANTOS É O NOVO RECORDE MUNDIAL DOS 400M COM BARREIRAS! 🇧🇷 👑 Piu simplesmente voou na etapa de Zurique da Diamond League e cravou 45s80, tornando-se o homem mais rápido da história da prova! 🤯🔥 O brasileiro derrubou o recorde de 45s94, que pertencia ao norueguês Karsten Warholm desde os Jogos Olímpicos de Tóquio, em 2021. PIU É DO BRASIL, FÃ DE ESPORTE! 💚💛 #AtletismoNaESPN #AlisonDosSantos

    1.1K518519K viewsView on X
  • Aug 30, 202655x their median

    O VASCÃO GANHOU COM A PRESENÇA DE LAMACCHIA NA COLINA! ✅👀 O Vasco venceu o Cruzeiro por 3 a 1 na noite deste sábado (29) em jogo válido pela 25ª rodada do Campeonato Brasileiro, no gramado de São Januário. Os gols foram anotados por Tche Tche na primeira etapa além de Lucas Freitas e David na etapa complementar para ampliar o marcador. O desconto cruzeirense saiu dos pés de Felipe Morais. Gostou da vitória, fã de esporte vascaíno? 💢 #FutebolNaESPN #Vasco #Cruzeiro

    789319214K viewsView on X
  • Aug 18, 202640x their median

    Memphis Depay está de volta ao Corinthians! O holandês acertou a renovação de contrato com o Timão e fica no Parque São Jorge! O camisa 10 é esperado na manhã desta terça-feira (18), às 9h (de Brasília), para treinar com o elenco corintiano. #LibertadoresNaESPN #FutebolNaESPN https://t.co/CJWHSw4y1Z

    5225291523K viewsView on X
  • Aug 17, 202639x their median

    Raphinha sobe na hierarquia, vira capitão principal do Barcelona e faz história para o Brasil no clube https://t.co/2lxUW6iEyE #FutebolNaESPN #FalaFonte

    51243232340K viewsView on X
  • Aug 16, 202638x their median

    Após a Confederação Brasileira de Vôlei aderir à medida que bane mulheres trans em competições femininas, Tifanny, jogadora do Osasco, se pronunciou depois da derrota para o Pinheiros. #Tifanny #Vôlei https://t.co/6IFNzbMQhi

    15683891358K viewsView on X
  • Aug 19, 202637x their median

    Intervenção judicial no Corinthians ganha apoio de organizadas com ato no Ministério Público; veja bastidores ➡️ https://t.co/8rS83TakeJ #FutebolNaESPN

    42359601717K viewsView on X
  • Aug 17, 202631x their median

    PALAVRAS DE ENCORAJAMENTO! 💪🇧🇷 Em entrevista exclusiva à ESPN, Iga Swiatek deixou algumas palavras de apoio para Bia Haddad Maia e revelou que as duas tenistas mantêm contato e conversam de vez em quando. No início deste mês, a brasileira anunciou que faria uma pausa temporária na carreira após uma sequência de resultados ruins na temporada e que não disputaria mais torneios em 2026. Após a vitória na terceira rodada, a polonesa falou com a ESPN sobre o jogo e também sobre a brasileira. 🎾 👉 ASSISTA a todas as quadras de Cincinnati na ESPN pelo Plano Premium do #DisneyPlus! #TênisNaESPN #BiaHaddadMaia

    4032453046K viewsView on X
  • Aug 31, 202629x their median

    MAIS UM DIA DE SABALENKA EM PORTUGUÊS! Depois de estrear com vitória sobre Camila Osorio no US Open, Aryna Sabalenka falou com exclusividade à ESPN e, mais uma vez, arriscou algumas palavras em português! ASSISTA a TODAS as quadras do US Open pela ESPN no Plano Premium do #DisneyPlus! #USOpenNaESPN #USOpen #Sabalenka

    411189341K viewsView on X
  • Aug 19, 202628x their median

    DUELO DE GIGANTES! 🏆🔥 São Paulo e Boca Juniors colocam suas histórias frente a frente na CONMEBOL Sul-Americana! De um lado, o Tricolor com 3 Libertadores, 3 Mundiais e 1 Sul-Americana. Do outro, o Boca com 6 Libertadores, 3 Mundiais e 2 taças da Sula. TRADIÇÃO EM CAMPO! 🇧🇷 🇦🇷 Quem classifica, fã de esporte? #SulAmericanaNaESPN #SaoPaulo #BocaJuniors #SulAmericana #taças

    388195111K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#futebolnaespn#espnknockout#disneyplus#premierleaguenaespn#libertadoresnaespn

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 15 interactions against 3.9M followers, an engagement rate of 0%. Measured over 437 original posts, its engagement rate beats 11% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.5K times each, and 0.158% of those impressions turn into an interaction. That is about 0.243% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 437 posts sampled, 48% carry an image or video and 62% link out. The account's strongest tracked post pulled 2.7K interactions, about 181x its own typical post. Recurring topics include #futebolnaespn, #espnknockout, #disneyplus.

What is ESPN Brasil's engagement rate on X?
ESPN Brasil (@ESPNBrasil) has an engagement rate of 0%, based on the median interactions across 437 original posts from the last 30 days against 3,913,681 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, ESPN Brasil sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ESPNBrasil have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ESPNBrasil post?
Most posts go out around 19:00 UTC, and Sunday is its busiest day, at roughly 14.57 posts per day across the measured window.

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