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European Commission engagement report

@EU_Commission - 1.9M followers on X

Measured over 28 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.099%
of 1.9M followers
Per impression
1.82%
101K views on a typical post
Reach
5.40%
of its followers see a post
Typical post
1.8K
interactions (median)
Saved
0.042%
42 bookmarks on a typical post
Posting rate
1.9/day
active 70% of days
Peak time
07:00 UTC
Saturday

A typical post picks up 1.8K interactions against 1.9M followers, an engagement rate of 0.099%. Measured over 28 original posts, its engagement rate beats 85% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 101K times each, and 1.82% of those impressions turn into an interaction. That is about 5.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video, 11% are part of a thread and 36% link out. The account's strongest tracked post pulled 70K interactions, about 38x its own typical post.

Measured over 28 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #civilprotectionmechanism.

Compared with accounts its own size

European Commission's engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 74% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.099%, European Commission sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 31, 202638x their median

    The images coming from Ceuta are unacceptable. We cannot allow anyone to come to our Union without abiding by our rules. Dangerous crossings must stop immediately. Smuggling networks must be dismantled. And returns must be swift, as our rules allow. I tasked two Commissioners to support to control the situation. @magnusbrunner is already working closely with Spain and is ready to travel to critical points. He will work on additional operational support to Spain, including through Frontex. @dubravkasuica is in contact with her Moroccan counterpart. I am confident that our close partnership with Morocco will help deliver concrete results.

    30K4.3K31K4.5K10M viewsView on X
  • Jul 19, 202620x their median

    ¡Campeones! ¡Muchas felicidades, España! Hoy Europa celebra con vosotros 🇪🇸🇪🇺

    33K2.6K1.5K199604K viewsView on X
  • Aug 5, 20265.7x their median

    Once again we wake up to the news of horrible atrocities by Russia through its aerial attacks on Ukraine. Russia must pay for the destruction it has caused. And we are using the proceeds from the immobilised Russian assets to make sure it does. We are making a further €1.4 billion of them available to Ukraine. This will support Ukraine's continued resistance against Russia's illegal war. https://t.co/PzIQDMv5tB

    5.0K1.3K3.9K318305K viewsView on X
  • Aug 20, 20265.6x their median

    Emergency crews have been working at the sites of Russian strikes since overnight. It was a massive attack – the Russians had been preparing for a long time, combining different types of ballistic missiles, cruise missiles, and drones, aiming to cause as much damage as possible to civilian infrastructure. There is destruction in Kyiv and the region, as well as in the Odesa and Chernihiv regions. In the capital, residential buildings were damaged, including a high-rise whose upper floors were destroyed, as well as a children’s hospital and a school. Emergency response and rescue operations are ongoing. As of now, we know that this Russian strike has claimed the lives of 12 people in Kyiv, with one person killed in the region. My condolences to all the families and loved ones. Around 40 more people were injured. In the Odesa region, the enemy carried out a drone attack on a border crossing with Moldova; in the Chernihiv region, it targeted gas infrastructure. I thank all the rescuers, medics, police officers, and utility workers who have been helping people from the first moments. Unfortunately, while Moscow is investing in ballistic missiles and escalation, such strikes do not always receive the response they should from the world. And as long as Ukraine does not have enough anti-ballistic defense, Russia will not consider peace seriously. We are doing everything to ensure we have that protection, and work on the FREYJA program continues every day. But Patriot interceptors cannot yet be replaced, and we need them every day. Every additional missile saves the lives of our people. I thank everyone who understands this and is looking for and finding ways to help.

    7.3K2.1K760138812K viewsView on X
  • Jul 24, 20265.4x their median

    I want to offer my condolences to the families and loved ones of the victims of Russia’s latest attacks in the Kyiv region and in Sloviansk. During the strikes, Russia has also destroyed Latvia’s Honorary Consulate. Once again proving its complete disregard for diplomacy. Europe stands in full solidarity with Latvia and Ukraine. Russia is losing the war it started, and is increasingly targeting civilians in a desperate attempt to crush Ukraine’s spirit. But Ukraine’s spirit is unbreakable. And so is Europe’s resolve to support Ukraine’s defence.

    6.6K1.2K2.0K108589K viewsView on X
  • Aug 10, 20265.2x their median

    Tonight, Europe’s heart is with the people of Colombia after the terrible earthquake in the Chocó region. We have already mobilised Copernicus, our satellite service, to help with rescue operations. And we are ready to provide more support. Estamos con ustedes. 🇪🇺🇨🇴

    8.1K98835041206K viewsView on X
  • Aug 7, 20265.1x their median

    Europe always chooses science and partnership. Japan too. Japan is now officially associated with Horizon Europe. This means Japanese researchers and organisations can take part in the world's largest public research and innovation programme. Let's break new frontiers together.

    7.1K1.1K953165450K viewsView on X
  • Aug 1, 20264.4x their median

    I held a conference call with Commissioners @magnusbrunner and @dubravkasuica for an update on the situation in Ceuta. The good news is that the vast majority of those who arrived illegally have returned to Morocco, due to the effective work of Spanish and Moroccan law enforcement. Not a single person reached mainland Spain or the rest of the EU. This shows why the control of our European borders matters. We have a strong system in place. But it needs to be further strengthened. We must remain vigilant at every critical entry point and maintain close coordination between all authorities. At the same time, we need a lessons learned process to improve our European resilience. The Commission has offered support to Spain from the first moment. I received letters from several leaders and I welcome the call for an extraordinary videoconference to take stock of what has happened. Fighting illegal migration requires solidarity and a united European response.

    3.1K6813.9K448654K viewsView on X
  • Jul 30, 20264.1x their median

    Another unacceptable violation of our EU airspace caused by Russia’s latest strikes on Ukraine, this time over Poland. The Polish people are famously unafraid dear @donaldtusk, and our thoughts are with them. To put an end to this, we are helping Ukraine win this war in every way we can. And we are building a robust European security architecture on land, at sea and in the air.

    4.7K7492.0K132318K viewsView on X
  • Jul 28, 20264.1x their median

    From the bottom of my heart, I want to thank the brave 🇵🇹 🇨🇿 🇮🇹 🇬🇷 🇸🇪 🇭🇷 🇩🇪 🇸🇰 🇹🇷 teams deployed to France and Spain to fight the blaze. This is solidarity at its best, from the EU and beyond. The courage and dedication of these firefighters is a reminder that when we stand together, we are stronger.

    5.8K89668563152K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#civilprotectionmechanism

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.8K interactions against 1.9M followers, an engagement rate of 0.099%. Measured over 28 original posts, its engagement rate beats 85% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 101K times each, and 1.82% of those impressions turn into an interaction. That is about 5.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 28 posts sampled, 82% carry an image or video, 11% are part of a thread and 36% link out. The account's strongest tracked post pulled 70K interactions, about 38x its own typical post.

What is European Commission's engagement rate on X?
European Commission (@EU_Commission) has an engagement rate of 0.099%, based on the median interactions across 28 original posts from the last 30 days against 1,865,460 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.099%, European Commission sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @EU_Commission have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @EU_Commission post?
Most posts go out around 07:00 UTC, and Saturday is its busiest day, at roughly 1.9 posts per day across the measured window.

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