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Eric Balchunas engagement report

@EricBalchunas - 611K followers on X

Measured over 26 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.017%
of 611K followers
Per impression
0.347%
30K views on a typical post
Reach
4.88%
of its followers see a post
Typical post
102
interactions (median)
Saved
0.012%
4 bookmarks on a typical post
Posting rate
2.37/day
active 43% of days
Peak time
11:00 UTC
Saturday

A typical post picks up 102 interactions against 611K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 40% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.347% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 26 posts sampled, 85% carry an image or video, 27% are part of a thread and 12% link out. The account's strongest tracked post pulled 13K interactions, about 124x its own typical post.

Measured over 26 original posts from a 30-day window, last computed on August 26, 2026. Recurring tag: #etfiq.

Compared with accounts its own size

Eric Balchunas's engagement rate beats 40% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.017%, Eric Balchunas sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 15, 2026124x their median

    Caitlin Clark put on a masterclass vs the Wings MVP her https://t.co/r3jBLZ1MiY

    11K94521984379K viewsView on X
  • Jul 7, 202623x their median

    I published a note today that I've been thinking about for months.. About how the US stock market has arguably become too big and too imp to fail.. It's basically America's retirement fund now and poss even the savior of social security which is expected to run out of money in less than 10yrs -Curr 55% of ppl own stocks, by far most in world. And w/ Trump Accounts bringing in 28 million add'l americans into stock ownership the vast majority of ppl (incl Top 1% (who own HALF of stock mkt), middle class and lower income) will have financial interest in the health of stock mkt and they're all voters = the political pressure to keep stocks out of a prolonged bear market is going to be very powerful. -As such I think there's good chance the Fed will buy equity ETFs in the next major downturn to support market and it will be common practice going fwd. China and Japan already do this. They may even target certain sectors or Capex cos with the purchases. -This is a massive variable that I feel like is a blind spot among the experts out there and why the bears get run over time and time again altho I think investors are onto it as evidenced by the persistent flows into ETFs during pullbacks as well as a survey of 1000 ppl showing 3/4 of them are confident the Fed will bail out markets in next crisis. -This is just one byproduct of the 'Nothing Stops This Train' monetary supply explosion and debt extravaganza sweeping the world but esp in US which at this point feels irreversable.. Thoughts? lol

    1.7K263232108720K viewsView on X
  • Aug 25, 202615x their median

    Another sign the debasement trade is starting to replace AI mania: Store of value frenemies $GLD & $IBIT are back in the Top 10 most traded ETFs, knocking down some of the semiconductor ETFs, which took over the list all summer. They're still punching above weight but not nearly as much.

    1.3K1664129144K viewsView on X
  • Aug 22, 202612x their median

    I’m about 15 minutes into Project Hail Mary and I think Director Jail should be real.

    1.2K273512192K viewsView on X
  • Aug 16, 202610x their median

    Heavenly scenes here today on the panhandle. Air temp and water temp are both 85 degrees. About as Caribbean as you can get in US. https://t.co/6nBnqywh4W

    9591353168K viewsView on X
  • Aug 24, 20269.6x their median

    Excited to announce that @JSeyff and I have a new book coming out this fall called "Both Sides of the Coin" which is available for pre-order now. We thought it was time for a fresh look at bitcoin/crypto post-ETF and sought to write a fair and balanced book for everyday TradFi investors as well as crypto natives that tracks the risks, rewards, evolution and financialization of the asset class as well as the growing debasement/debt problem. We took great pains to cover as much as ground as poss in this 370-page book, no stone was left unturned. Here's a look at the chapters: 1. Bitcoin in a Nutshell (much more of an engineering feat than most ppl think) 2. The Currency Debasement Problem (inflation, debt etc is crucial for anyone hoping to understand the ‘purpose’ of btc as well as the rise of socialist politicians) 3. Store of Value Smackdown (btc vs gold) 4. Bitcoin in a Portfolio (hot sauce, for now) 5. The Filing Heard 'Round the World (the untold inside story of how Blk/Larry Fink evolved enough to file for ETF) 6. The ETF Solution (ETFs have solved for good bitcoin’s ‘intermediary problem’ eg FTX, Coldcard etc) 7. Suitcoiners (wall street/govt adoption, which OGs should embrace not dump on) 8. Alt Coins (top 12-ish cryptos explained in detail as well as how to evaluate them) 9. A Tokenized Future (the blockchain-ization of wall st and beyond)

    7925411120167K viewsView on X
  • Aug 14, 20268.9x their median

    Wild, wild stuff: Filing to register 32 ETFs tied to each NHL franchise. Each ETF will invest in futures contracts tied to the CME FSPI index for the team concerned. The index measures 'cumulative team performance'. Example description shown. https://t.co/UWOOx5NX4L https://t.co/VAMeBxWVde

    68271411171.3M viewsView on X
  • Aug 24, 20267.8x their median

    Bitcoin ETFs took just about $2b last week- their best week since the Good Ol Days of Oct 2025 as price went from $64k to $77k in a New York minute (that counts as God candle yeah?). Anyway, this is one of the benefits of a commodity in a constant state of supply shock. https://t.co/B63AUp3G8k

    69065301365K viewsView on X
  • Aug 19, 20262.1x their median

    Doing a different kind of trolling today.. 🎣 https://t.co/0xzG9aWgaE

    179132026K viewsView on X
  • Aug 15, 20261.8x their median

    A tale of two skies.. snapped this today down in Miramar Beach Fla. There’s a stock market metaphor in here somewhere. https://t.co/mhXDsUTKmw

    160419030K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#etfiq

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 102 interactions against 611K followers, an engagement rate of 0.017%. Measured over 26 original posts, its engagement rate beats 40% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.347% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 26 posts sampled, 85% carry an image or video, 27% are part of a thread and 12% link out. The account's strongest tracked post pulled 13K interactions, about 124x its own typical post.

What is Eric Balchunas's engagement rate on X?
Eric Balchunas (@EricBalchunas) has an engagement rate of 0.017%, based on the median interactions across 26 original posts from the last 30 days against 610,693 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, Eric Balchunas sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @EricBalchunas have real engagement?
Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @EricBalchunas post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 2.37 posts per day across the measured window.

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