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European Parliament engagement report

@Europarl_EN - 1.0M followers on X

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.034%
of 1.0M followers
Per impression
1.38%
25K views on a typical post
Reach
2.47%
of its followers see a post
Typical post
348
interactions (median)
Saved
0.071%
18 bookmarks on a typical post
Posting rate
1.23/day
active 73% of days
Peak time
09:00 UTC
Wednesday

A typical post picks up 348 interactions against 1.0M followers, an engagement rate of 0.034%. Measured over 21 original posts, its engagement rate beats 54% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.38% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video, 52% are part of a thread and 33% link out. The account's strongest tracked post pulled 1.8K interactions, about 5.3x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

European Parliament's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.034%, European Parliament sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 10, 20265.3x their median

    The fight against child sexual abuse continues. But not at the expense of privacy. Parliament backs reinstating temporary child safety rules, while protecting encrypted messages. EU governments decide next. This bridges the gap until permanent laws are finalised. https://t.co/GNo9ZgYsz9

    341941.2K219445K viewsView on X
  • Aug 2, 20265.1x their median

    From 2 August, EU rules require disclosure of the professional use of generative AI if: 🔹Content can be mistaken for real people, places, events 🔹Text on matters of public interest had no human review 🔹User is interacting with a chatbot 📷AI Modified-©nejdetduzen/Adobe Stock https://t.co/ERs99hbSKg

    1.3K212199109289K viewsView on X
  • Aug 23, 20264.3x their median

    A symbol of unity in defiance against oppression. 37 years ago, two million people joined hands across Estonia, Latvia and Lithuania in a fearless demand for freedom from Soviet occupation: the Baltic Way. Today, they're proud members of the EU. https://t.co/YMwkVoUZVe

    1.1K291901837K viewsView on X
  • Jul 12, 20263.9x their median

    Serbia must show real commitment to EU values. Progress towards EU membership is only possible with rule of law reforms and stronger democratic standards. Serbia must normalise relations with Kosovo. Free and fair elections are needed to solve the political crisis. https://t.co/GC381mopGO

    6278756472119K viewsView on X
  • Aug 21, 20263.9x their median

    75% of Europeans see the EU as a place of stability in a troubled world, according to Parliament’s latest Eurobarometer survey. Discover how views differ across Europe and how your country compares in the map below. https://t.co/lB24RVZQJq

    8521942603536K viewsView on X
  • Aug 13, 20263.7x their median

    Most Europeans agree: to tackle today’s global challenges, greater EU unity is key. Agreement is above 80% in 26 countries and is as high as 97% in Denmark, Luxembourg, Malta, and Portugal. https://t.co/4YxDAkmJDe

    78514931154103K viewsView on X
  • Jul 13, 20262.7x their median

    Parliament welcomes Ukraine's progress on reforms for EU membership, amid ongoing war. Ukraine has made progress on judicial reform and anti-corruption, but critical work remains. Ukraine's momentum on the battlefield must be supported and pressure on Russia increased. https://t.co/7FlCd9SDYQ

    4571103632024K viewsView on X
  • Jul 25, 20262.1x their median

    Heading abroad this summer? Don't forget your European Health Insurance Card (EHIC). It’s free, valid across the EU + Iceland, Liechtenstein, Norway, Switzerland and the UK. https://t.co/FnOhQYOyBC

    57971661041K viewsView on X
  • Aug 27, 20262.0x their median

    The European Parliament represents 450 million people across 27 countries. But what should it prioritise? Eurobarometer surveys help to regularly check the pulse of what Europeans think. Check out the latest findings, country by country: https://t.co/ikADJ5Z9on https://t.co/mqx8MkcVMT

    39311511575237K viewsView on X
  • Jul 24, 20261.9x their median

    Montenegro remains the candidate country best prepared for EU membership. Parliament welcomes Montenegro's steady progress on EU-related reforms and its ambition to conclude accession negotiations by the end of 2026 and become the EU's 28th member state by 2028. https://t.co/r9I7CaYGSz

    50897531438K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 348 interactions against 1.0M followers, an engagement rate of 0.034%. Measured over 21 original posts, its engagement rate beats 54% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 1.38% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video, 52% are part of a thread and 33% link out. The account's strongest tracked post pulled 1.8K interactions, about 5.3x its own typical post.

What is European Parliament's engagement rate on X?
European Parliament (@Europarl_EN) has an engagement rate of 0.034%, based on the median interactions across 21 original posts from the last 30 days against 1,024,513 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.034%, European Parliament sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Europarl_EN have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Europarl_EN post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 1.23 posts per day across the measured window.

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