Expansión engagement report
@ExpansionMx - 3.5M followers on X
Measured over 312 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Measured over 312 original posts, its engagement rate beats 2% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.209% of those impressions turn into an interaction. That is about 0.068% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 312 posts sampled, 26% carry an image or video and 89% link out. The account's strongest tracked post pulled 1.2K interactions, about 232x its own typical post. Recurring topics include #expansióndaily, #expansiónsummit2026, #opinión.
Measured over 312 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #expansióndaily, #expansiónsummit2026, #opinión.
Compared with accounts its own size
Expansión's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Expansión sits below the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 15, 2026232x their median
Un departamento de dos recámaras cuesta, en promedio, 21,921 pesos al mes en la Ciudad de México, pero el precio cambia según la alcaldía. En Cuauhtémoc, el promedio llega a 29,149 pesos; en Miguel Hidalgo, a 27,786 pesos. En contraste, Gustavo A. Madero registra 13,424 pesos y Tlalpan, 13,607 pesos. Mientras los precios de las rentas siguen marcando diferencias entre zonas, la regulación que plantea poner un tope a los aumentos y crear una Defensoría Inquilinaria continúa pendiente en la CDMX. #ExpansiónPolítica https://t.co/SxO68rMktx
- Aug 17, 2026173x their median
Millennials necesitan ganar 85,800 pesos para comprar casa en CDMX, menos del 4% lo logra Una vivienda de 60 metros cuadrados costaría cerca de 3.56 millones de pesos en la capital. Entre los ocupados de 30 a 39 años que reportaron ingresos, apenas 3.7% gana más de cinco salarios mínimos. https://t.co/sswoq8n87r
- Aug 29, 2026109x their median
Una vivienda de 60 metros cuadrados costaría cerca de 3.56 millones de pesos en la capital. Entre los ocupados de 30 a 39 años que reportaron ingresos, apenas 3.7% gana más de cinco salarios mínimos. #VideoBroadcasting https://t.co/15WcfW4ByC
- Aug 27, 202699x their median
El plan de Emilio Azcárraga para llenar estadios: copiar al Harp Helú y vender algo más que futbol. Aunque reconoció que no es consumidor de béisbol, Azcárraga Jean dijo que la manera en que esta organización ha trabajado para llevar a más aficionados al estadio ofrece un modelo que el futbol mexicano podría aprovechar.
- Aug 19, 202677x their median
HHarry Styles deja 2,094 mdp en CDMX, casi lo mismo que costarán 500 nuevos autobuses RTP Los más de 2,000 millones de pesos que dejó la visita del inglés a la capital son equivalentes al presupuesto destinado para la adquisición de 500 nuevas unidades de RTP. https://t.co/53De16Lm2e
- Aug 25, 202674x their median
#ÚLTIMAHORA 🚨 DJI reporta robo de 348 cámaras, drones y accesorios a las afueras del AIFA La empresa instó a sus usuarios a evitar comprar estos productos, pues se trata de dispositivos que ya fueron bloqueados, según informó. https://t.co/DHlWLBmOIV
- Aug 30, 202629x their median
Una universidad privada de calidad en México cuesta cerca de $35,000 MXN al mes, mientras que el ingreso promedio por hogar es de apenas $26,000 MXN (y el 70% de las familias gana menos que eso). Financiar la educación superior es uno de los mayores obstáculos para la movilidad social en el país. Te invitamos a ver el episodio "Por qué estudiar en México cuesta cada vez más" de #CuéntameDeEconomía 🔗 https://t.co/frJB79YkYX #VideoBroadcasting
- Jun 1, 202623x their median
¡Ya está aquí! Nuestra edición de junio con Las 500 empresas más importantes de México, el ranking que retrata cómo se mueve el poder corporativo nacional, quiénes ganan terreno, qué sectores impulsan el crecimiento y cuáles son los nuevos protagonistas de la economía mexicana. Más allá de los números, exploramos las decisiones, estrategias e inversiones que están redefiniendo el mapa empresarial del país en un momento marcado por la relocalización de cadenas productivas, la transformación tecnológica y los cambios en el consumo. Además: - Las 500 empresas vs. la corrupción: el costo de un problema que sigue afectando a los negocios - 41+1 LGBT+ de los negocios: líderes que impulsan la diversidad e inclusión - Alstom pone a México sobre rieles: la apuesta industrial que conecta al país con el mundo - Scotiabank y la estrategia de su nuevo liderazgo para crecer en la región - La carrera de las factureras y los retos que enfrentan las empresas 📲 Disponible ya nuestra edición digital de junio aquí https://t.co/1vIYmO4qRF. #RevistaExpansiónJunio2026 #Las500
- Aug 28, 202621x their median
El día que Emilio Azcárraga Milmo regañó a un empleado por traer el gafete en el cinturón y terminó dándole un millonario regalo Un encuentro en el elevador de Televisa mostró la obsesión de “El Tigre” con la disciplina y terminó con un inesperado premio para un empleado. https://t.co/Xuke0pnzaC
- Aug 28, 202619x their median
México deja atrás a China y EU en crecimiento exportador dentro del G20 México alcanzó el cuarto mayor crecimiento exportador entre las grandes economías en el segundo trimestre del año, por encima del promedio de 5.9%. https://t.co/xb7NmjDWUm
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Measured over 312 original posts, its engagement rate beats 2% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.209% of those impressions turn into an interaction. That is about 0.068% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 312 posts sampled, 26% carry an image or video and 89% link out. The account's strongest tracked post pulled 1.2K interactions, about 232x its own typical post. Recurring topics include #expansióndaily, #expansiónsummit2026, #opinión.
- What is Expansión's engagement rate on X?
- Expansión (@ExpansionMx) has an engagement rate of 0%, based on the median interactions across 312 original posts from the last 30 days against 3,514,970 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Expansión sits below the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ExpansionMx have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ExpansionMx post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 10.53 posts per day across the measured window.