Expedia engagement report
@Expedia - 435K followers on X
Measured over 33 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 6 interactions against 435K followers, an engagement rate of 0.001%. Measured over 33 original posts, its engagement rate beats 11% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.165% of those impressions turn into an interaction. That is about 0.837% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 33 posts sampled, 100% link out. The account's strongest tracked post pulled 15 interactions, about 2.5x its own typical post.
Measured over 33 original posts from a 30-day window, last computed on August 30, 2026.
Compared with accounts its own size
Expedia's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Expedia sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 1, 20262.5x their median
Think the world's most dramatic landscapes are already crowded? The untouched magic is in Fiordland National Park 🇳🇿 ➡️ The Fjords: Sail the glass-like waters of Milford Sound past towering cliffs and crashing waterfalls ➡️ The Trails: Hike the legendary Kepler Track through ancient mossy beech forests and alpine ridges ➡️ The Stays: Skip standard hotels and sleep in a luxury eco-lodge surrounded by deep native bush 🔗 Plan your travel: https://t.co/ekGdA9D3Jp
- Jul 25, 20262.3x their median
Norway, we are coming! 🇳🇴 ➡️ The Fjords: Glide past towering cliffs & crashing waterfalls ➡️ The Light: Hike rugged islands under the pink midnight sun ➡️ The Stays: Skip hotels and warm up in a repurposed red fisherman’s cabin on the water 🔗 Plan your travel: https://t.co/gckD0bC3Mn
- Jul 29, 20262.2x their median
Think you need to cross the globe for dramatic volcanic coastlines? The real magic is in Madeira 🇵🇹 ➡️ The Trails: Brave the glass-floored skywalk at Cabo Girão and hike above the clouds at Pico do Arieiro ➡️ The Sea: Swim in Porto Moniz’s natural saltwater pools formed by ancient volcanic rock ➡️ The Stays: Skip the standard hotels and fall asleep in a luxury cliffside resort surrounded by lush botanical gardens 🔗 Plan your travel: https://t.co/uOAMMGVZLQ
- Jul 24, 20262.2x their median
The most breathtaking European mountain escape isn't where you think, it's in Slovenia. 🇸🇮 ➡️ The Views: Row a traditional wooden pletna boat across Lake Bled before hiking the rugged Julian Alps ➡️ The Culture: Stroll Ljubljana’s riverfront and taste natural wines in the quiet Vipava Valley ➡️ The Stays: Skip 5-star resorts and fall asleep in a beautifully designed off-grid treehouse 🔗 Plan your travel: https://t.co/vU4Ujwum6m
- Jul 31, 20262.0x their median
Think the ultimate winter escape is a crowded Alpine ski resort? The true edge of the world is Svalbard 🇳🇴 ➡️ The Wilderness: Spot wild polar bears roaming the frozen tundra as you glide across majestic glaciers on a snowmobile ➡️ The Sky: Chase the dancing green ribbons of the Northern Lights through the endless, mesmerizing polar night ➡️ The Stays: Skip standard hotels and warm up in a historic, beautifully repurposed coal miner's cabin 🔗 Plan your travel: https://t.co/OSrphBXmR9
- Aug 21, 20261.8x their median
Discover early fall in Bozeman with about 5% combined savings on lodging and flights ➡️ The scenery: Take in rugged mountain landscapes and early fall color. ➡️ The vibe: Explore a laid-back downtown with a classic autumn feel. ➡️ The value: One of six destinations in Expedia's fall outlook where travelers can still find savings while top U.S. destinations see lodging prices averaging 20% higher than summer. Bundle your hotel and flight together in our one-stop travel shop to lock in even better value. Read more: https://t.co/1QpRc5Nybn
- Jul 22, 20261.8x their median
Planning a trip to Paraguay? 🇵🇾 ➡️ The Ruins: Wander the towering red-brick Jesuit ruins of Trinidad as the fading sun casts long shadows over the grass ➡️ The Culture: Sit in the shade of a lapacho tree and share ice-cold tereré from a traditional guampa horn ➡️ The Stays: Skip standard hotels and sleep in a beautifully restored colonial estancia surrounded by vast, open ranchlands 🔗 Plan your travel: https://t.co/ZZ2iWjM4c9
- Aug 19, 20261.7x their median
Find your warm-weather escape in San Diego with about 15% combined savings on lodging and flights ➡️ The beaches: Relax on golden beaches with summer-style energy and lighter crowds. ➡️ The weather: Soak up warm evenings perfect for outdoor dining and coastal strolls. ➡️ The value: Save money while avoiding the top 10 U.S. fall destinations where lodging prices average 20% higher than summer. Read more: https://t.co/VJmTvhR03W
- Aug 19, 20261.7x their median
Une dernière longue fin de semaine cet été, une dernière occasion de vous évader. 🍁 Planifiez une escapade de dernière minute pour la fête du Travail au Canada et, en tant que membre canadien, économisez 25 % ou plus sur certains hôtels et certaines propriétés de vacances. Les offres sont valables dans les hébergements participants seulement. Cliquez sur chaque offre pour confirmer les prix, la disponibilité et les conditions générales applicables. Réservez ici : https://t.co/gHody7fRvN
- Aug 8, 20261.7x their median
Think the ultimate Mexican escape means crowded all-inclusive beach resorts? The real magic is in Guanajuato 🇲🇽 ➡️ The Streets: Wander a vibrant maze of narrow cobblestone alleys and colorful colonial houses stacked against steep hillsides. ➡️ The Culture: Follow a traditional callejoneada, a strolling musical band of locals, through the historic plazas under the stars. ➡️ The Stays: Skip standard hotels and sleep in a beautifully restored 16th-century colonial mansion. 🔗 Plan your travel: https://t.co/Xk6gbn0ioz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 435K followers, an engagement rate of 0.001%. Measured over 33 original posts, its engagement rate beats 11% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.165% of those impressions turn into an interaction. That is about 0.837% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 33 posts sampled, 100% link out. The account's strongest tracked post pulled 15 interactions, about 2.5x its own typical post.
- What is Expedia's engagement rate on X?
- Expedia (@Expedia) has an engagement rate of 0.001%, based on the median interactions across 33 original posts from the last 30 days against 434,562 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Expedia sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Expedia have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Expedia post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 1.1 posts per day across the measured window.