FA WALES engagement report
@FAWales - 268K followers on X
Measured over 58 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 12 interactions against 268K followers, an engagement rate of 0.004%. Measured over 58 original posts, its engagement rate beats 15% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.4K times each, and 0.261% of those impressions turn into an interaction. That is about 1.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video and 47% link out. The account's strongest tracked post pulled 1.5K interactions, about 126x its own typical post. Recurring topics include #fawwelshcup, #buteenergywelshcup.
Measured over 58 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #fawwelshcup, #buteenergywelshcup.
Compared with accounts its own size
FA WALES's engagement rate beats 15% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, FA WALES sits above the 10th percentile of the 218,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 86% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 171 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 2026126x their median
The 2029 @UWCL Final is coming to Wales! 🏆 The FAW is delighted to announce that the 2029 showpiece event will be held at The National Stadium of Wales. 🏟️🏴 📰 https://t.co/mTfjpNlKZf https://t.co/M5RIEFVJNL
- Oct 21, 202683x their median
Today, on the 60th anniversary, we remember the 116 children and 28 adults who lost their lives at Pantglas School in Aberfan on October 21st 1966. Er cof ac yn ein calonnau am byth. ♥️ https://t.co/tbVHHym7bf
- Sep 19, 202627x their median
LATE DRAMA AT THE BANANABEU! ⏱️ Fifth tier Llysfaen are reduced to 10 men but find a stoppage time winner through Ryan Watson to knock out Barmouth & Dyffryn United 😲 https://t.co/ryBZ5fSKVv
- Aug 13, 202614x their median
The FAW is pleased to announce the appointment of eight new representatives to its Council 🤝 This marks another significant milestone in the delivery of the Together Stronger for the Future governance reforms 🏴
- Aug 12, 20269.4x their median
The FAW wishes to congratulate Ken Wright for earning a Guinness World Record as the longest-serving football referee in history 👏
- Aug 14, 20269.0x their median
Due to dry conditions on pitches across Wales, the FAW has released interim guidance to Area Associations, Leagues and Clubs regarding assessing hard grounds.
- Oct 23, 20268.8x their median
The FAW can confirm that Rodney Parade will host the 2027 #FAWWelshCup Final and #ButeEnergyWelshCup Final 🏟️ The Bute Energy Welsh Cup Final will take place on Sunday 11 April (KO 17:00), before the FAW Welsh Cup Final on Sunday 18 April (KO 14:35) 🏆 https://t.co/RDXnblHaHV
- Sep 15, 20268.8x their median
The FAW can confirm that neutral venues will no longer host semi-final ties in any of the association’s cup competitions from the 2026/27 season 🏆 As per competition rules, semi-final ties will now be played at the venue of the club drawn at home. https://t.co/mkkh7279hk
- Oct 26, 20268.0x their median
The Football Association of Wales has launched Llunio Cymru, its strategy for 2026-2036 🏴 Llunio Cymru is a ten-year plan to grow football in every community, strengthen the domestic game and help Cymru’s national teams succeed on the world stage. 📰 https://t.co/MX5DllsCtv https://t.co/N7QxKDMQ1N
- Aug 9, 20266.0x their median
Diolch @Eisteddfod ❤️🏴 🧵👇 https://t.co/0M3OF5lNRn
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 268K followers, an engagement rate of 0.004%. Measured over 58 original posts, its engagement rate beats 15% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.4K times each, and 0.261% of those impressions turn into an interaction. That is about 1.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video and 47% link out. The account's strongest tracked post pulled 1.5K interactions, about 126x its own typical post. Recurring topics include #fawwelshcup, #buteenergywelshcup.
- What is FA WALES's engagement rate on X?
- FA WALES (@FAWales) has an engagement rate of 0.004%, based on the median interactions across 58 original posts from the last 30 days against 267,823 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, FA WALES sits above the 10th percentile of the 218,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FAWales have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FAWales post?
- Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 1.97 posts per day across the measured window.