Firefly Airlines engagement report
@FireflyAirlines - 677K followers on X
Measured over 6 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 6 interactions against 677K followers, an engagement rate of 0.001%. Posts are seen about 730 times each, and 0.754% of those impressions turn into an interaction. That is about 0.108% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 191 interactions, about 32x its own typical post. Recurring topics include #fireflyairlines, #flysmarterwithfirefly, #flywithfirefly. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #fireflyairlines, #flysmarterwithfirefly, #flywithfirefly.
Where this sits in the catalog
At 0.001%, Firefly Airlines sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jan 22, 202532x their median
Our team is ready to chat! Simply click the live chat icon on our homepage between 7:00 AM and 11:00 PM daily, and we'll be happy to help. Start chatting now: https://t.co/81CRmhA2un You can also check our FAQ for quick answers: https://t.co/uIyYOuFdJt #FireflyAirlines #FlyFirefly
- Aug 7, 20261.7x their median
Your next getaway, mapped out for you. A bay so blue it hardly looks real. An island straight out of a movie. And a sunset you'll remember long after the trip ends. Save this for your next Phuket adventure, and tag the friend you're bringing along. 🧡 Find out more at https://t.co/mmiHlAwwnu #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly
- Jul 28, 20261.7x their median
If your getaways were fridge magnets, how many would you have by now? 👀 Time to make room for a few more ✈️ Find out more at https://t.co/csbZ8ABi2H #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly https://t.co/TOW989baOd
- Jul 13, 20261.7x their median
Beach getaway loading… good thing there’s room for everything you need. 🧡✈️ Enjoy 20kg checked baggage with Firefly BASIC, and get an extra 5kg with the FlySmarter Bundle for your beach essentials, holiday outfits, souvenirs, and all the little extras that make the trip complete. Tell us: what’s the one item you always pack for a beach holiday? 👀🏝️ Find out more at https://t.co/mmiHlAx4d2 #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly
- Jun 15, 20261.7x their median
Where’s your craving meter landing today? 🌡️ Whether you’re just staying hydrated or going full meal mode, we’ve got your cravings covered at every altitude! 😋 Find out more at https://t.co/csbZ8ABi2H #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly https://t.co/fwwcDPatLd
- Jul 20, 20261.5x their median
Go on, follow the arrows. ➡️ Whether you are escaping the stress, using up that expiring annual leave or heading out for a business trip, the answer is always the same. Book the flight. ✈️ No matter your reason for travelling, Firefly has got you covered. 🧡 Find out more at https://t.co/mmiHlAx4d2 #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly
- May 29, 2026
The refreshments kicked in, the flight stayed smooth, and suddenly we’re moonwalking through the cabin 🕺🧡 Find out more at https://t.co/csbZ8AAKd9 #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly #FireflyPerks https://t.co/NfHYVybO1p
- Aug 15, 2026
Following the temporary closure of the runway at Sultan Abdul Aziz Shah Airport (SZB) earlier today, several Firefly flights operating to and from Subang were affected. The runway has since reopened, and flight operations are gradually returning to normal. Passengers whose flights are affected will be contacted directly with the latest updates and any changes to their travel arrangements. For further information and the latest updates, please visit: https://t.co/ZfUDyS1H3n
- Jul 7, 2026
Planning a Cebu trip? We’ve got some hotspot recommendations for you 👀 Think whale shark encounters, breathtaking waterfalls, scenic viewpoints, and local flavours you'll be thinking about long after the trip ends. 🌴🧡 What's the first thing you'd tick off your Cebu bucket list? Let us know in the comments below. 👇 Find out more at https://t.co/mmiHlAwwnu #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly
- Jun 27, 2026
Consider this your sign to finally close those 47 browser tabs and actually book the trip 😤✈️ Firefly's got the fix for whatever's draining you, all you need to do is show up! Find out more at https://t.co/csbZ8ABi2H #FireflyAirlines #FlyWithFirefly #FlySmarterWithFirefly https://t.co/Bbk3fpnT2I
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 677K followers, an engagement rate of 0.001%. Posts are seen about 730 times each, and 0.754% of those impressions turn into an interaction. That is about 0.108% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 191 interactions, about 32x its own typical post. Recurring topics include #fireflyairlines, #flysmarterwithfirefly, #flywithfirefly. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Firefly Airlines's engagement rate on X?
- Firefly Airlines (@FireflyAirlines) has an engagement rate of 0.001%, based on the median interactions across 6 original posts from the last 30 days against 676,637 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Firefly Airlines sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FireflyAirlines have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @FireflyAirlines post?
- Most posts go out around 09:00 UTC, and Friday is its busiest day, at roughly 0.2 posts per day across the measured window.