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Flaviana Matata engagement report

@FlavianaMatata - 828K followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.049%
of 828K followers
Per impression
1.50%
27K views on a typical post
Reach
3.29%
of its followers see a post
Typical post
408
interactions (median)
Saved
0.015%
4 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
11:00 UTC
Sunday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 408 interactions against 828K followers, an engagement rate of 0.049%. Posts are seen about 27K times each, and 1.50% of those impressions turn into an interaction. That is about 3.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. The account's strongest tracked post pulled 1.3K interactions, about 3.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.049%, Flaviana Matata sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 17, 20253.1x their median

    Huyu commentators wa Azam ni nani?! Zero uzalendo😭 anatia chumvi kwenye kidonda

    1.1K361172185K viewsView on X
  • May 17, 20253.0x their median

    Exactly how I feel after watching tonight’s game ⚽️ 😭 https://t.co/teTY5YSJ7s

    1.2K2635232K viewsView on X
  • May 21, 20252.6x their median

    Miaka inavyoenda namuelewa zaidi Mzee Matata kwanini alikua anatusisitiza kusali sana. Sala zimekua msaada mkubwa sana kwenye maisha yangu na nina mshukuru sana kwa kutufundisha umuhimu wa ibada

    9798112123K viewsView on X
  • Aug 10, 20251.6x their median

    Thank you TMA and BASATA for this honor. Indeed, “Mcheza kwao hutuzwa”. https://t.co/LebpTdjILP

    6232119435K viewsView on X
  • Mar 29, 20251.6x their median

    Rest In Peace Mzee wetu, pole nyingi kwa Mama na familia. You fought a hard battle😭 💔 https://t.co/XSaJ3TAwXz

    64084024K viewsView on X
  • Apr 27, 20251.6x their median

    So happy and proud of @SimbaSCTanzania ✊🏾🙌🏾 Mmejua kutupa raha kwakweli. #NguvuMoja

    5885011111K viewsView on X
  • Aug 10, 2025

    No matter where life takes me, Tanzania is always my compass. From day one, I promised myself to always return, give back, and do business here. I never wanted to be a stranger in my own country. It hasn’t been easy balancing life and work between two worlds, but I’m proud I kept my word. Tanzania will always be my first home and I love my country so much ❤️🇹🇿

    4604428234K viewsView on X
  • Aug 9, 2026

    Sema jersey za Yanga kali👌🏾😩

    3532324827K viewsView on X
  • Jun 26, 2025

    Sema mmejua kutukosesha raha aisee🥹

    2751519918K viewsView on X
  • Apr 21, 2025

    Took this yesterday at St Patrick Cathedral before the Mass started 🤩👌🏾 https://t.co/01kB2MRY5L

    24912707.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 408 interactions against 828K followers, an engagement rate of 0.049%. Posts are seen about 27K times each, and 1.50% of those impressions turn into an interaction. That is about 3.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. The account's strongest tracked post pulled 1.3K interactions, about 3.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Flaviana Matata's engagement rate on X?
Flaviana Matata (@FlavianaMatata) has an engagement rate of 0.049%, based on the median interactions across 1 original posts from the last 30 days against 827,667 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, Flaviana Matata sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FlavianaMatata have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @FlavianaMatata post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 0.03 posts per day across the measured window.

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