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Football Manager engagement report

@FootballManager - 532K followers on X

Measured over 5 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.072%
of 532K followers
Per impression
0.404%
95K views on a typical post
Reach
17.8%
of its followers see a post
Typical post
384
interactions (median)
Saved
0.059%
56 bookmarks on a typical post
Posting rate
0.27/day
active 27% of days
Peak time
11:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 384 interactions against 532K followers, an engagement rate of 0.072%. Posts are seen about 95K times each, and 0.404% of those impressions turn into an interaction. That is about 17.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 40% link out. The account's strongest tracked post pulled 98K interactions, about 256x its own typical post. Recurring topics include #fm26, #fmfc. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #fm26, #fmfc.

Where this sits in the catalog

At 0.072%, Football Manager sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 10, 2026256x their median

    One day to goโ€ฆ @FIFAWorldCup 2026 โณ๐Ÿคฉ https://t.co/nLPz9vy3Xz

    82K12K3.9K8961.6M viewsView on X
  • Jul 14, 202620x their median

    We are delighted to confirm the signing of defender Luka Vuskovic from Tottenham Hotspur! ๐Ÿค

    6.8K718163218923K viewsView on X
  • Aug 11, 20268.3x their median

    Introducing our expanded approach to Football Manager playtesting ๐Ÿ’ป Discover details on how you can join the waitlist ๐Ÿ‘‡ https://t.co/b6ckV0nhxS

    2.7K2011701262.7M viewsView on X
  • May 26, 20263.7x their median

    Play International Management now across platforms ๐ŸŒ Discover new tools and game upgrades as you aim for @FIFAWorldCup glory in #FM26.

    1.0K26112240495K viewsView on X
  • Jul 13, 20262.1x their median

    Our Community Team provides a wrap-up of the FM26 cycle and a look ahead at what's next ๐Ÿค Full details ๐Ÿ‘‡ https://t.co/dy0zP2PfqS

    5395415966794K viewsView on X
  • Jun 5, 20262.1x their median

    FM ๐Ÿค @DFB_Team We're pleased to announce the men's German National Team is playable and licensed in #FM26 ahead of FIFA World Cup 2026โ„ข ๐Ÿ‘‡ https://t.co/dbzkp5TfLu

    71631361790K viewsView on X
  • Aug 5, 20262.0x their median

    A busy summer in the @premierleague โ˜€๏ธ โœ๏ธ An even busier one in #FM26 ๐Ÿ‘€ https://t.co/ttCrKH3bhM

    71013238292K viewsView on X
  • Jun 29, 20261.8x their median

    Impact on the International stage ๐ŸŒ๐Ÿ† The players you've been signing the most in #FM26 since the tournament began. Who has signed one of these players? โœ๏ธ https://t.co/RKzmbPd2mO

    65333136101K viewsView on X
  • Jul 18, 20261.6x their median

    We've crunched the numbers ๐Ÿ“Š Give us the nation and we'll tell you how many times they've lifted the @FIFAWorldCup in #FM26 ๐Ÿ†

    422101852164K viewsView on X
  • Jul 27, 2026

    Your Curaรงao Challenge winner ๐Ÿคย @FIFAe ๐Ÿ† Congratulations to Jonas Parsons-Goodwin, who led Curaรงao to @FIFAWorldCup 2026โ„ข glory in #FM26 and wasย selected by @theoldzealand following an extensive review and interview process. What a run ๐Ÿ‘๐Ÿ‡จ๐Ÿ‡ผ #FIFAeCuracaoChallenge https://t.co/XlshfTQdWV

    53118157121K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fm26#fmfc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 384 interactions against 532K followers, an engagement rate of 0.072%. Posts are seen about 95K times each, and 0.404% of those impressions turn into an interaction. That is about 17.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 40% link out. The account's strongest tracked post pulled 98K interactions, about 256x its own typical post. Recurring topics include #fm26, #fmfc. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Football Manager's engagement rate on X?
Football Manager (@FootballManager) has an engagement rate of 0.072%, based on the median interactions across 5 original posts from the last 30 days against 532,380 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.072%, Football Manager sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FootballManager have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @FootballManager post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.

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