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Foreign Policy engagement report

@ForeignPolicy - 1.3M followers on X

Measured over 518 original posts from a 30-day window, last computed on October 31, 2026.

Engagement

Per follower
0.001%
of 1.3M followers
Per impression
0.213%
5.6K views on a typical post
Reach
0.45%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.035%
2 bookmarks on a typical post
Posting rate
17.73/day
active 103% of days
Peak time
13:00 UTC
Friday

A typical post picks up 12 interactions against 1.3M followers, an engagement rate of 0.001%. Posts are seen about 5.6K times each, and 0.213% of those impressions turn into an interaction. That is about 0.445% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 17.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 518 posts sampled, 9% carry an image or video and 99% link out. The account's strongest tracked post pulled 4.2K interactions, about 351x its own typical post.

Measured over 518 original posts from a 30-day window, last computed on October 31, 2026. Recurring tag: #unga81.

Where this sits in the catalog

At 0.001%, Foreign Policy sits below the 10th percentile of the 217,973 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,973 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,723 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video9% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 9% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 30, 2026351x their median

    Trump has made one of Xi’s most dangerous potential miscalculations significantly more likely. https://t.co/ZjpnDMDiZf

    3.1K723366421.6M viewsView on X
  • Sep 3, 2026220x their median

    After more than seven years in office, Zelensky appears to have lost his nation’s political support. https://t.co/vXbR8ysjxD

    1.7K461274164460K viewsView on X
  • Oct 8, 2026198x their median

    Thousands of protesters are marching toward Islamabad, putting pressure on the government to free former Prime Minister Imran Khan, who has been imprisoned for more than three years. https://t.co/h7JVo5609c

    1.5K6991321021K viewsView on X
  • Sep 16, 2026111x their median

    Few Americans have the vocabulary to describe what’s making them miserable. https://t.co/ALeZxnlop3

    89824016030469K viewsView on X
  • Sep 5, 2026111x their median

    U.S. recognition of Somaliland would risk the ire of Turkey, Egypt, and Saudi Arabia. But it may be worth the anger, writes columnist @stevenacook. https://t.co/g77LuCcFnI

    8872929453167K viewsView on X
  • Sep 6, 2026110x their median

    Recent polling points to a major mood swing among Ukrainians, suggesting that many have lost faith in Zelensky and would vote him out of office at the earliest opportunity. https://t.co/vXbR8ysjxD

    82926814679184K viewsView on X
  • Sep 5, 2026107x their median

    Numerous scandals inside the heart of Zelensky’s office have shaken public confidence, and his system of rule through close confidants is a shambles. https://t.co/vXbR8ysjxD

    8482759363159K viewsView on X
  • Sep 21, 202687x their median

    In 19 months, Washington has lost ground to Beijing on every conceivable front. https://t.co/5rjJE1RA0E

    6712627928139K viewsView on X
  • Sep 28, 202685x their median

    A bribed leader might tell you what you want to hear, but that doesn’t mean they can deliver, writes Nicholas Grossman. https://t.co/rvBItjy6Oo

    781211266125K viewsView on X
  • Oct 16, 202679x their median

    The recent widespread detentions in New Delhi do not signal absolute power; they appear as cracks in Modi’s strongman image. https://t.co/056DMDz6Po

    631215891724K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#unga81

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 1.3M followers, an engagement rate of 0.001%. Posts are seen about 5.6K times each, and 0.213% of those impressions turn into an interaction. That is about 0.445% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 17.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 518 posts sampled, 9% carry an image or video and 99% link out. The account's strongest tracked post pulled 4.2K interactions, about 351x its own typical post.

What is Foreign Policy's engagement rate on X?
Foreign Policy (@ForeignPolicy) has an engagement rate of 0.001%, based on the median interactions across 518 original posts from the last 30 days against 1,264,456 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Foreign Policy sits below the 10th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ForeignPolicy have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ForeignPolicy post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 17.73 posts per day across the measured window.

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