FOX Business engagement report
@FoxBusiness - 880K followers on X
Measured over 78 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 14 interactions against 880K followers, an engagement rate of 0.002%. Measured over 78 original posts, its engagement rate beats 15% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.188% of those impressions turn into an interaction. That is about 0.876% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 78 posts sampled, 32% carry an image or video and 69% link out. The account's strongest tracked post pulled 115 interactions, about 8.2x its own typical post.
Measured over 78 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
FOX Business's engagement rate beats 15% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, FOX Business sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 20, 20268.2x their median
Starbucks is cutting more than 200 corporate jobs as CEO Brian Niccol moves forward with his turnaround plan for the coffee giant. About 120 of the layoffs affect support team employees who declined to relocate from Seattle to Nashville as Starbucks reshapes its corporate operations. The company is investing $100 million in a new regional corporate office in Nashville that will house roughly 2,000 employees, while keeping its longtime headquarters in Seattle. The shake-up comes as Starbucks looks to streamline operations and reignite growth under Niccol.
- Aug 28, 20267.6x their median
"THE BIGGEST OIL DEAL IN WORLD HISTORY!" President Trump announces the U.S. has entered into a sweeping oil agreement with Venezuela that he says gives America majority control of more than 65 billion barrels of proven Venezuelan oil reserves at no cost to taxpayers. Trump says the deal will more than double American oil reserves, boost supply and "substantially lower Gas Prices" while strengthening ties between Washington and Caracas.
- Aug 28, 20267.4x their median
A Trump rally a day in October? Peter Doocy says the White House is preparing for a potentially massive midterm campaign swing, with Trump expected to spend serious time in the most competitive states and districts. The operation already has major firepower. Doocy reports Super PAC MAGA Inc. has $400 million sitting in the bank, with even more fundraising ahead as Republicans brace for costly races. Trump's message to the party: Campaign like he's on the ballot himself.
- Aug 28, 20267.0x their median
NEW: President Trump announces NASA is working on a nuclear-powered interplanetary spacecraft set to launch on a mission to Mars in 2028. "This ship will be among the first of what will ultimately be a massive American Star fleet, making space travel almost as common as ocean travel today."
- Aug 27, 20265.6x their median
After making "Lake America" official, President Trump immediately jokes that he may need to set his sights on an ocean next. "We have a gulf and we have a lake. Now, all we need is an ocean." "Maybe we'll have to change the name of the Atlantic and or the Pacific. Maybe we'll change them both."
- Aug 22, 20264.8x their median
Trump moves to slash ground beef prices and America’s ranchers are pushing back hard. The president says the U.S. will allow up to 300,000 metric tons of ground beef to enter tariff-free for 90 days, with a commitment that it sells at 25% below current market prices. But cattle groups warn the move could undercut American producers just as they try to rebuild the smallest U.S. cattle herd in 75 years. "The best thing is to stay out of our business," National Cattlemen's Beef Association CEO Colin Woodall tells FOX Business. Trump says he "loves the ranchers" but argues Americans need relief at the grocery store and "we need a little help" getting beef prices down.
- Aug 21, 20264.4x their median
“Papaw was a welder in this place for 40 years, and today his grandson stands here as the vice president of these United States. It’s an amazing thing.” Vice President JD Vance returns to his hometown of Middletown, Ohio, and the steel facility where his grandfather worked as a welder for 40 years, delivering remarks on the Trump administration’s “America First” economic agenda.
- Aug 28, 20263.9x their median
Trump announces ‘biggest oil deal in world history,’ says it will substantially lower gas prices https://t.co/OIh61jhehd
- Aug 21, 20263.6x their median
Dave Portnoy is backing Pizza Hut's temporary transformation into "Hut" as the chain goes all-in on football season with a new football-themed logo. The "One Bite" pizza reviewer called the 25-week rebrand a "brilliant move" — then quickly turned his praise into a pitch for Barstool Sports. "They gotta find some new media vehicles that cover football," Portnoy joked, suggesting Pizza Hut might want to send some of its advertising dollars Barstool's way.
- Aug 28, 20263.4x their median
The Artemis II crew went farther from Earth than any humans in history. Now, they're receiving one of the nation's highest honors for spaceflight. President Donald Trump and NASA Administrator Jared Isaacman presented the Congressional Space Medal of Honor to Reid Wiseman, Victor Glover, Christina Koch and Canadian astronaut Jeremy Hansen at Johnson Space Center in Houston. The four astronauts made history in April during a 10-day journey around the moon, marking humanity's first crewed flight back to the moon in more than 50 years.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 14 interactions against 880K followers, an engagement rate of 0.002%. Measured over 78 original posts, its engagement rate beats 15% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.7K times each, and 0.188% of those impressions turn into an interaction. That is about 0.876% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 78 posts sampled, 32% carry an image or video and 69% link out. The account's strongest tracked post pulled 115 interactions, about 8.2x its own typical post.
- What is FOX Business's engagement rate on X?
- FOX Business (@FoxBusiness) has an engagement rate of 0.002%, based on the median interactions across 78 original posts from the last 30 days against 880,301 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, FOX Business sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @FoxBusiness have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @FoxBusiness post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 2.67 posts per day across the measured window.