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Frank Luntz engagement report

@FrankLuntz - 402K followers on X

Measured over 19 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.039%
of 402K followers
Per impression
0.773%
20K views on a typical post
Reach
5.02%
of its followers see a post
Typical post
156
interactions (median)
Saved
0.05%
10 bookmarks on a typical post
Posting rate
1.47/day
active 53% of days
Peak time
15:00 UTC
Friday

A typical post picks up 156 interactions against 402K followers, an engagement rate of 0.039%. Measured over 19 original posts, its engagement rate beats 37% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.773% of those impressions turn into an interaction. That is about 5.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 19 posts sampled, 26% carry an image or video and 74% link out. The account's strongest tracked post pulled 5.3K interactions, about 34x its own typical post.

Measured over 19 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #nationaldebt.

Compared with accounts its own size

Frank Luntz's engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,792 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.039%, Frank Luntz sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202634x their median

    .@JellyRoll615 is 100% not welcomed to Florida’s panhandle. I don’t even want to see his bus on I-10. He’s always been the token “country” star the libs in California are allowed to enjoy. (He ain’t country, never was.) Take the TDS elsewhere, loser.

    3.8K48199285343K viewsView on X
  • Aug 23, 202614x their median

    The odd thing about @AbdulElSayed’s tweet is that he chose to highlight Trump saying something that’s actually 100% correct. During the primaries, El-Sayed campaigned alongside @HasanTheHun, who is an open fan of Mao Zedong and said in 2019 that “America deserved 9/11.” https://t.co/J78t24NVm6

    1.8K30584881K viewsView on X
  • Aug 16, 202610x their median

    More Americans are delinquent on their credit card payments now than at any other point since the Great Recession. About 13% of all credit card balances are currently overdue by 90 days or more. https://t.co/ojN54yLp6p

    98940412764173K viewsView on X
  • Aug 19, 20269.4x their median

    Students who used AI on their homework saw their average scores rise by 18% across all subjects after 6 months. But on exams, those same students scored 20% below their classmates who had not used AI on homework. https://t.co/rgepsWpclM

    1.1K2656744103K viewsView on X
  • Jul 4, 20263.0x their median

    America is certainly beautiful. But for me, it’s the people who shine brightest. And every day I’m at @WestPoint_USMA, the cadets light up my life as they illuminate a path to a better tomorrow. We have thrived as a nation because of their sacrifice. #America250 https://t.co/2fak9nuoxO

    39844284100K viewsView on X
  • Aug 22, 20261.6x their median

    “They say that Trump does great when he’s on the ballot — but when he’s not on the ballot, his people don’t come and they don’t vote for senators, congressmen and other Republicans. So what I really want you to do is pretend, please, that I’m on the ballot. Just come and vote. It’s so important.” https://t.co/dcRlmAxEz6

    1732048151K viewsView on X
  • Aug 24, 2026

    How CEOs of AI companies fear political opposition could cripple the AI revolution: 1. Voters revolt against data centers over electricity bills, water use, giant warehouse-like developments and fears of AI eliminating jobs. 2. Democrats race to capitalize, competing to impose tougher restrictions or block data center projects altogether. 3. Republicans, after watching candidates get punished in places like Ohio, retreat from an industry that they've spent years supporting. 4. The pipeline of new data centers slows, limiting the computing power that AI companies need to keep improving their models and products. 5. Investors question the high spending, borrowing, and valuations built on expectations of relentless AI growth. https://t.co/FkbAakZBXZ

    11622691017K viewsView on X
  • Aug 27, 2026

    Would you vote for a political candidate even if they were… boring? https://t.co/x01NX1tWr7

    127969515K viewsView on X
  • Aug 28, 2026

    Does anyone have a website keeping track of all food recalls from this year? The latest is a Class I recall (“where there is a reasonable probability the product will cause serious, adverse health consequences or death”) of frozen buffalo chicken. https://t.co/U53F9yzDW0

    1273133520K viewsView on X
  • Aug 30, 2026

    Question for my followers in Michigan 〽️ about the U.S. Senate race: Is Hasan Piker and “beat Ohio” getting round-the-clock coverage in the local news, or is that just here on X? If not, what issues are Michigan news outlets focusing on? (Besides the Detroit Lions.)

    118461273K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nationaldebt

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 156 interactions against 402K followers, an engagement rate of 0.039%. Measured over 19 original posts, its engagement rate beats 37% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.773% of those impressions turn into an interaction. That is about 5.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 19 posts sampled, 26% carry an image or video and 74% link out. The account's strongest tracked post pulled 5.3K interactions, about 34x its own typical post.

What is Frank Luntz's engagement rate on X?
Frank Luntz (@FrankLuntz) has an engagement rate of 0.039%, based on the median interactions across 19 original posts from the last 30 days against 402,030 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.039%, Frank Luntz sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FrankLuntz have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,792 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FrankLuntz post?
Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 1.47 posts per day across the measured window.

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