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ジャパンフリトレー広報室【公式】 engagement report

@Fritolay_JP - 176K followers on X

Measured over 1 original post from a 30-day window, last computed on October 18, 2026.

Engagement

Per follower
0.025%
of 176K followers
Per impression
0.292%
15K views on a typical post
Reach
8.56%
of its followers see a post
Typical post
44
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
00:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 44 interactions against 176K followers, an engagement rate of 0.025%. Posts are seen about 15K times each, and 0.292% of those impressions turn into an interaction. That is about 8.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 361x its own typical post. Recurring topics include #10月12日は豆乳の日, #キッコーマン豆乳. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 18, 2026. Recurring tags: #10月12日は豆乳の日, #キッコーマン豆乳.

Where this sits in the catalog

At 0.025%, ジャパンフリトレー広報室【公式】 sits above the 10th percentile of the 219,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.706%
p902.63%
p9982.4%
Engagement rate as a share of followers, across the 219,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,696 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.706%
90th percentile2.63%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 160 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 7, 2026361x their median

    Wフォロー&リポストで応募!! \⚡️バリバリ夏おやつ祭りキャンペーン🍿/ バリバリ弾けるアツい夏が来た! ジャパンフリトレーさんとコラボキャンペーンだぜッ! 下記16点セットを抽選で5名様にプレゼント!! ★バリバリ職人4点セット ★ジャパンフリトレー12点セット 2026夏のおやつ祭り!スタートだぜえええ!!!! -------------------------------------------- 【応募期間】 2026年7月7日(火)〜7月15日(水)23:59まで 【応募方法】 ①バリバリ職人(@bari2shokunin)と  ジャパンフリトレー広報室【公式】(@Fritolay_JP)をフォロー ②7/15(水)23:59までにこの投稿をリポスト ③当選者5名様に @bari2shokunin からDMを届けるぜ! (当選された方へのみDMにてご連絡) <必見!当選確率アップの方法を教えるぜ!> #バリバリ夏おやつ祭り ↑上記のハッシュタグをつけて もし当たったら"誰と・どんなシーン"で食べたいか?を コメントしてくれると当選確率アップ! (例:友人と家で映画作品を見ながら食べたい!etc) 【プレゼント内容】 ★バリバリ職人4点セット (旨口しょうゆ味・男梅味・やみつき昆布味・和風だし味) ★ジャパンフリトレー12点セット ●チートス チーズ味(4袋) ●マイクポップコーン バターしょうゆ味(4袋) ●ドリトス メキシカン・タコス味(4袋) ↓#キャンペーン の応募規約はリプ欄でチェックだぜ!

    3.2K9.8K2.6K292195K viewsView on X
  • Jul 14, 202699x their median

    白樺湖で自然と食を楽しむ  夏のアウトドアキャンペーン🏕 小川珈琲 『有機珈琲カフェインレス  モカドリップコーヒー』10杯分に 銘菓 白樺園1箱(12枚)を添えて 6名様にプレゼント☕ 応募方法 ①@ikenotaira をフォロー ②この投稿をリポスト 締切:2026年7月22日(水)23:59 https://t.co/W8jYcPAdLm

    9853.1K21038115K viewsView on X
  • Mar 5, 20259.2x their median

    【お知らせ】日本初!(※) ポップコーンの便通や腸内環境改善効果について研究成果を発表致しました。 \身近な”お菓子”が役にたつ⁈/ ポップコーンの魅力を配信『ポップコーンLAB』OPENです❗️ https://t.co/gY0kOFqpuc #ポップコーンでサクッと腸活 👩‍🏫ジャパンフリトレーではポップコーンの新たな可能性を探求し研究を続けています。 ※2025年2月26日時点:PubMed/UMIN/Cochrane/医中誌Web/JdreamⅢ調べ

    3107959179K viewsView on X
  • Jun 14, 20268.6x their median

    防災を「特別な備え」から「日常の延長」へと変えていくことが、持続的かつ実効性の高い防災力の向上につながります。 まずは「#防災を日常に」とつけて、一緒に願いとして発信することから始めてみませんか? 内閣府では過去の災害の日を中心に発信しています。 #防災を日常に https://t.co/EqiZeHzp5F

    239121611268K viewsView on X
  • Jun 30, 20262.9x their median

    おはようございます☺️ 7月の始まりです。 朝からポップコーンが通ります! ポップコーンを作る時は、加熱すると弾ける性質をもつトウモロコシの種類を使います。日本語では「爆裂種」といいます💥今日も爆裂な1日を🍿 https://t.co/0DB3fc6qbz

    10951304.8K viewsView on X
  • May 15, 20261.6x their median

    『ご案内』 弊社商品が探しにくく皆様に大変ご苦労をおかけしております。「お客様相談室」では、商品に関するお問合せ以外に、商品を探すお手伝いも致しておりますのでお気軽にご活用いただければと思います。💁➡https://t.co/2kacyBVhTk 〔お問合せの種類〕に困ったら #教えてフリトレー を選択! https://t.co/ayk6yeFxTR

    5913009.3K viewsView on X
  • Jun 29, 2026

    新聞の紙の登場がかっこいい! 音は出せないのですがあの映画のテーマ曲が移動中ずっと流れてます♪ ➡︎🤠🪨🗺️ 🤔🤔🤔🤔🤔💭 👩‍🏫そんなわけで、世界最大級と言われる東日印刷さんの本社工場に行ってきました。輪転機と言われる大量印刷に特化した機材を10セットも備えてるそうです。 https://t.co/WmMuYbtGAm

    407228.9K viewsView on X
  • Jul 17, 2026

    ╭━━━━━━━━━━━╮ 今年もくるぞー! 7月19日は #知育菓子の日 ╰━━━━━v━━━━━╯    ( ゚∀゚)人(゚∀゚ ) コマキング作りのポイント しっかりとした軸を作り胴体部分の真ん中に垂直に立てると上手くいく気が👍 ねるねるねるねは、しっかり混ぜてフワッフワな上出来🧙‍♀️クラシエさん今年もありがとうございました!

    461104.3K viewsView on X
  • Sep 9, 2026

    週の真ん中!バリバリおはよう!! 映画館で食べるポップコーン... 何でこんなに美味しいんだろうなーーー!!! バリバリバリバリ...みんなは何味が好き!? #ポップコーンの日 #企業公式が朝の挨拶を言い合う https://t.co/VxLzh5ZbZP

    400616.9K viewsView on X
  • May 25, 2026

    ツーーーーーーンなポップコーン 発売中です🍿 https://t.co/LN57T9Bm8n

    374315.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#10月12日は豆乳の日#キッコーマン豆乳

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 44 interactions against 176K followers, an engagement rate of 0.025%. Posts are seen about 15K times each, and 0.292% of those impressions turn into an interaction. That is about 8.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 16K interactions, about 361x its own typical post. Recurring topics include #10月12日は豆乳の日, #キッコーマン豆乳. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is ジャパンフリトレー広報室【公式】's engagement rate on X?
ジャパンフリトレー広報室【公式】 (@Fritolay_JP) has an engagement rate of 0.025%, based on the median interactions across 1 original posts from the last 30 days against 175,586 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, ジャパンフリトレー広報室【公式】 sits above the 10th percentile of the 219,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fritolay_JP have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Fritolay_JP post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.

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