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GLAMOUR South Africa engagement report

@GLAMOUR_sa - 462K followers on X

Measured over 30 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 462K followers
Per impression
0.098%
508 views on a typical post
Reach
0.11%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.2/day
active 47% of days
Peak time
08:00 UTC
Thursday

A typical post picks up 0 interactions against 462K followers, an engagement rate of 0%. Measured over 30 original posts, its engagement rate beats 2% of 3,792 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 508 times each, and 0.098% of those impressions turn into an interaction. That is about 0.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 87% carry an image or video, 10% are part of a thread and 73% link out. The account's strongest tracked post pulled 419 interactions. Recurring topics include #unstoppablehair, #amextennistown, #cremeofnaturesa.

Measured over 30 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #unstoppablehair, #amextennistown, #cremeofnaturesa.

Compared with accounts its own size

GLAMOUR South Africa's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,792 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, GLAMOUR South Africa sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 2026

    Tyla takes over Gold Reef City and brings her A*POP era to life. https://t.co/DtcINzY830 https://t.co/KtjOFY3DqI

    38829113.9K viewsView on X
  • Aug 19, 2026

    SAMA32: Winners, fashion moments and highlights from the 2026 South African Music Awards. https://t.co/qVBXpgY8zt https://t.co/4amafTfzSO

    37100932 viewsView on X
  • Aug 7, 2026

    Introducing our Women’s Month 2026 Issue featuring @Natasha_Thahane✨🤍 Actor, producer, entrepreneur and philanthropist Natasha Thahane continues to inspire through purpose, resilience and an unwavering commitment to empowering others. New issue out now!!! 💃 https://t.co/hEW0rMbOAN

    100201.7K viewsView on X
  • Aug 6, 2026

    Introducing our 'Revlon x GLAMOUR Unforgettable Cover Girl '2026, @mikangobeni_. From overcoming self-doubt to embracing every opportunity, she reminds us that being unforgettable is about owning your story, believing in yourself, and saying yes to your potential. ❤️ @RevlonSA https://t.co/NEUCUAMZjd

    7210934 viewsView on X
  • Aug 7, 2026

    Your hair is more than a hairstyle. It's part of your story. Read why we're loving Creme of Nature's #UnstoppableHair campaign and its celebration of confidence, culture and textured hair. https://t.co/5eeWxZgacM #CremeOfNatureSA #UnstoppableHair https://t.co/IrBhlxKyy0

    8000663 viewsView on X
  • Jul 27, 2026

    A huge thank you to Crocs, our headline sponsor, for helping make GMG 2026 unforgettable. From the standout activation to guests stepping out in their favourite styles, Crocs brought creativity, comfort and self-expression to the celebration. https://t.co/VBLlYcBR6x

    62002.2K viewsView on X
  • Aug 19, 2026

    Liesl and Dr Musa’s 5th wedding anniversary has social media celebrating their love. https://t.co/a4xHcw2mD6 https://t.co/ks1VgBKDKS

    70001.0K viewsView on X
  • Jul 25, 2026

    Introducing our Emerging Style Icon Award winner, Ratile Boitumelo ✨ The Emerging Style Icon Award celebrates her rising impact and the promise of her continued influence in the world of fashion. https://t.co/RkOWZvZu4v

    6000556 viewsView on X
  • Aug 7, 2026

    Introducing our Women’s Month 2026 Issue featuring @ZeeFitnessJunky ✨🖤 Fitness entrepreneur, wellness advocate and broadcaster Zinhle Masango has built a career rooted in purpose, inspiring women to embrace strength, prioritise their wellbeing and lead more intentional lives. https://t.co/nCyaveBkAQ

    13101.1K viewsView on X
  • Jul 25, 2026

    Introducing our Red Carpet Glamour Award winner, Kuhle Adams ✨ Kuhle Adams has become recognised for her sophisticated approach to fashion and her ability to create memorable red-carpet moments. https://t.co/YBnXeDLwc8

    3101733 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#unstoppablehair#amextennistown#cremeofnaturesa#eyewearstyle#glamoursa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 0 interactions against 462K followers, an engagement rate of 0%. Measured over 30 original posts, its engagement rate beats 2% of 3,792 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 508 times each, and 0.098% of those impressions turn into an interaction. That is about 0.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 87% carry an image or video, 10% are part of a thread and 73% link out. The account's strongest tracked post pulled 419 interactions. Recurring topics include #unstoppablehair, #amextennistown, #cremeofnaturesa.

What is GLAMOUR South Africa's engagement rate on X?
GLAMOUR South Africa (@GLAMOUR_sa) has an engagement rate of 0%, based on the median interactions across 30 original posts from the last 30 days against 462,233 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, GLAMOUR South Africa sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GLAMOUR_sa have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,792 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GLAMOUR_sa post?
Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 1.2 posts per day across the measured window.

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