Good Morning Britain engagement report
@GMB - 1.0M followers on X
Measured over 62 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 107 interactions against 1.0M followers, an engagement rate of 0.01%. Measured over 62 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.35% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 62 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 12x its own typical post. Recurring topics include #gmb, #crime, #flytipping.
Measured over 62 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #gmb, #crime, #flytipping.
Compared with accounts its own size
Good Morning Britain's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Good Morning Britain sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 12, 202612x their median
Known for her tough values, she’s Britain’s ‘strictest headmistress’. Katharine Birbalsingh tells us why she disagrees with gentle parenting ahead of her new podcast, Strictly Education #gmb 📚 https://t.co/bFt0ZCxObt
- Aug 17, 20266.5x their median
‘He just couldn’t see a way out’. Jason Arday, the youngest black professor at the University of Cambridge, was found dead after weeks of intense media scrutiny around accusations of plagiarism and details of his background and charity work. His friend Professor Kehinde Andrews says Jason was under immense pressure and was clearly ‘struggling with everything’.
- Aug 14, 20266.1x their median
Reform’s Richard Tice was questioned after Nigel Farage did not attend the by-election count in the town, claiming Essex Police had told him about an 'organised campaign to disrupt and degrade the result' It is understood that no candidates were advised by Essex Police not to attend the count.
- Aug 24, 20265.6x their median
Should taxpayers foot the £5m bill for Prince Harry's security? A royal biographer has told Good Morning Britain that security is expected to be granted to Harry, Meghan and their children when they return to the UK, with taxpayers reportedly footing the estimated £5 million bill
- Aug 20, 20265.0x their median
Decorated elite athlete Dina Asher-Smith says "you learn so much from failure" and urges students to be kind to themselves on GCSE results day #gmb #gcses https://t.co/ShxZ8Rj8qK
- Aug 27, 20264.8x their median
Liam Payne’s cousin has told Good Morning Britain that he missed a phone call from the singer on the day of his death, which is something he keeps trying to ‘process’. Ahead of Payne’s 33rd birthday this weekend, Ross Harris has released a new charity single, ‘Bones’. It is inspired by Payne, and all proceeds from it will go to charity. The pair grew up together and remained close throughout Liam’s rise to fame. If you or someone you know has been affected by the issues discussed, please visit https://t.co/jBWZDC1Jhi #liampayne #onedirection #music
- Aug 21, 20263.2x their median
Nottingham could become the first major city in the UK to ban balaclavas, making it easier for police forces to track down those committing crimes in the city #gmb https://t.co/27u9O0mNMv
- Aug 20, 20263.2x their median
The Duke and Duchess of Sussex will move back to the UK later this month as non working members of the Royal Family, ITV News understands. The couple are expected to return from California, with their son Archie and daughter Lilibet. https://t.co/V30Uyl43tE
- Aug 27, 20263.0x their median
'I tried to call but I think he was already gone,' Liam Payne's cousin, Ross Harris, told GMB in an interview about the star's death and regrets after he died in October 2024. He described how the singer 'didn't feel very loved', despite having millions of fans across the world. #liampayne #onedirection #music
- Aug 14, 20263.0x their median
Nigel Farage has won the Clacton by-election after quitting as the MP and fighting to reclaim his seat The Reform leader was voted in again, winning 62% of the vote, after triggering the by-election in protest at media and parliamentary scrutiny of donations from his backers Nigel Farage did not attend the by-election count in the town, claiming Essex Police had told him about an 'organised campaign to disrupt and degrade the result'
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 107 interactions against 1.0M followers, an engagement rate of 0.01%. Measured over 62 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.35% of those impressions turn into an interaction. That is about 2.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 62 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 12x its own typical post. Recurring topics include #gmb, #crime, #flytipping.
- What is Good Morning Britain's engagement rate on X?
- Good Morning Britain (@GMB) has an engagement rate of 0.01%, based on the median interactions across 62 original posts from the last 30 days against 1,030,009 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Good Morning Britain sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GMB have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GMB post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 2.1 posts per day across the measured window.