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GQ Magazine engagement report

@GQMagazine - 1.6M followers on X

Measured over 89 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.6M followers
Per impression
0.101%
21K views on a typical post
Reach
1.32%
of its followers see a post
Typical post
21
interactions (median)
Saved
0.048%
10 bookmarks on a typical post
Posting rate
3.6/day
active 50% of days
Peak time
12:00 UTC
Thursday

A typical post picks up 21 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 89 original posts, its engagement rate beats 20% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.101% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 89 posts sampled, 36% carry an image or video and 94% link out. The account's strongest tracked post pulled 65K interactions, about 3114x its own typical post. Recurring topics include #outerbanks, #adultsfx, #avengers.

Measured over 89 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #outerbanks, #adultsfx, #avengers.

Compared with accounts its own size

GQ Magazine's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, GQ Magazine sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 20263114x their median

    They’re calling it the greatest photoshoot of all time https://t.co/LWZKtbMHuN

    63K1.8K1281742.3M viewsView on X
  • Aug 28, 2026274x their median

    Jack Innanen dressed his butt off this week while promoting #AdultsFX in NYC. 🔥 https://t.co/TNNmWipQ5Z https://t.co/3DIWmKOVjH

    5.3K2941592162K viewsView on X
  • Aug 13, 2026152x their median

    drewtwt rn https://t.co/EgcZUuy3KP

    2.6K58973172K viewsView on X
  • Aug 21, 2026120x their median

    Connor Storrie’s YSL Campaign Haircut Was Inspired by a ‘70s Punk Rock Legend https://t.co/JS9L7f3Rkd

    2.0K4681942108K viewsView on X
  • Aug 25, 202672x their median

    EXCLUSIVE: Tom Brady on his new Gucci campaign—and becoming a leather pants guy at 49 https://t.co/uvDl318agg https://t.co/4Zsx8tasuv

    698393604144.9M viewsView on X
  • Aug 13, 202664x their median

    It’s a brave Drew world. Go behind the scenes of Drew Starkey’s GQ HYPE shoot, and read the full profile here: https://t.co/exsUXWZnjB https://t.co/3e1GJZH4As

    1.1K19293247K viewsView on X
  • Aug 13, 202653x their median

    Drew Starkey on #OuterBanks: “I’ve loved, loved, loved my experience on that show. I was a wreck on my last day. I was crying so much. I felt guilty, because I was feeling nothing leading up to it. I was like, ‘I’m glad it’s over.’ And then all of a sudden, after my last scene, they yelled cut and I was just like, waterworks, weeping. I think I cried the most out of anyone.” https://t.co/tm8PNCQ8g7

    96711612236K viewsView on X
  • Aug 13, 202646x their median

    Drew Starkey on how he handles people thirsting after him: “I duck my head and hide. But it is flattering.” https://t.co/qyMZJBBuTn https://t.co/7LQBB11376

    84010111450K viewsView on X
  • Aug 13, 202643x their median

    Drew Starkey on his relationship to his work: “I finished this last film, and there's that feeling of never wanting to step foot on a movie set again…It's some weird accepted form of schizophrenia or something. You're pretending to be someone for two months that isn't you, and then by the end of it—through some process of osmosis or something, I don't know—you just hold onto emotions and feelings that aren't yours.” https://t.co/mE1HlRlQcL

    8048701446K viewsView on X
  • Aug 13, 202642x their median

    It's a brave Drew world. With #OuterBanks in the rear view and a slate of edgy new projects on the horizon, Drew Starkey is ready to grow out the buzz cut—and seek out work that scares him. Read the full GQ HYPE: https://t.co/HCAKkWEP4c https://t.co/crmOvqwwh2

    74012811925K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#outerbanks#adultsfx#avengers#erlinghaaland#manoftomorrow

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 21 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 89 original posts, its engagement rate beats 20% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.101% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 89 posts sampled, 36% carry an image or video and 94% link out. The account's strongest tracked post pulled 65K interactions, about 3114x its own typical post. Recurring topics include #outerbanks, #adultsfx, #avengers.

What is GQ Magazine's engagement rate on X?
GQ Magazine (@GQMagazine) has an engagement rate of 0.001%, based on the median interactions across 89 original posts from the last 30 days against 1,579,449 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, GQ Magazine sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GQMagazine have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GQMagazine post?
Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 3.6 posts per day across the measured window.

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