La Gazzetta dello Sport engagement report
@Gazzetta_it - 1.8M followers on X
Measured over 65 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 157 interactions against 1.8M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.373% of those impressions turn into an interaction. That is about 2.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 65 posts sampled, 45% carry an image or video and 72% link out. The account's strongest tracked post pulled 6.0K interactions, about 38x its own typical post. Recurring topics include #primapagina, #gazzetta, #championsleague.
Measured over 65 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #primapagina, #gazzetta, #championsleague.
Compared with accounts its own size
La Gazzetta dello Sport's engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, La Gazzetta dello Sport sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 1, 202638x their median
La #primapagina della Gazzetta di oggi: MIO CAPITANO https://t.co/3d14FN6jZ4
- Aug 31, 202613x their median
UFFICIALE - Lionel Messi lascia la nazionale argentina: "È stata una decisione dolorosa - e che fa ancora male nel profondo - ma capisco che è arrivato il momento" 🥹👋🇦🇷 #Gazzetta #Argentina #LeoMessi #LionelMessi #Messi https://t.co/n0MLaZPpm4
- Aug 20, 202612x their median
Curtis Jones è arrivato a Milano: ecco le prime immagini del nuovo centrocampista dell’Inter. Domani le visite mediche e la firma 🛬⚫️🔵 🎥 Marta Bonfiglio https://t.co/nUn66rmrSy
- Aug 28, 20268.3x their median
Milan, finita la telenovela Leão: va al Galatasaray! Aston Villa battuto in volata, importanti gli sforzi del club turco: a Rafa oltre 12 milioni di stipendio, al Milan una cifra vicina ai 40 milioni più 3 di bonus 👋🔴⚫ #Gazzetta #Calciomercato #Milan #Galatasaray #Leao https://t.co/EwbR2njynk
- Aug 12, 20266.6x their median
Inter, è fatta per Djed Spence: l’esterno inglese arriva in nerazzurro per 31 milioni più 4 di bonus. Chiuso l'accordo col Tottenham 🚨⚫️🔵 https://t.co/buJiU4CoXW
- Aug 10, 20264.9x their median
La #primapagina della Gazzetta di oggi ORO E SEMPRE https://t.co/noa2WBD1KB
- Aug 15, 20264.1x their median
La prima pagina della Gazzetta di oggi: 📣L'ITALIA PIÙ BELLA Le notizie 👉 https://t.co/G5BflE3FD7 https://t.co/2E4dydEAs7
- Aug 21, 20264.0x their median
Curtis Jones è arrivato al CONI per le visite mediche: in giornata dovrebbe arrivare anche la firma che lo legherà all’Inter 🏴⚫️🔵 🎥 Marta Bonfiglio https://t.co/PYdUHFZEHJ
- Aug 13, 20263.5x their median
L’arrivo di Spence a Milano: primo “Forza Inter” per il nuovo esterno nerazzurro 🛬⚫️🔵 https://t.co/BOQiPZYsfd
- Aug 27, 20262.9x their median
Sorteggiate le avversarie dell'Inter in Champions League: ecco chi incontreranno i ragazzi di Chivu nella fase campionato 👀⚫️🔵 #Gazzetta #Inter #ChampionsLeague #UCL https://t.co/GhtJJyuamp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 157 interactions against 1.8M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.373% of those impressions turn into an interaction. That is about 2.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 65 posts sampled, 45% carry an image or video and 72% link out. The account's strongest tracked post pulled 6.0K interactions, about 38x its own typical post. Recurring topics include #primapagina, #gazzetta, #championsleague.
- What is La Gazzetta dello Sport's engagement rate on X?
- La Gazzetta dello Sport (@Gazzetta_it) has an engagement rate of 0.009%, based on the median interactions across 65 original posts from the last 30 days against 1,771,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, La Gazzetta dello Sport sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Gazzetta_it have real engagement?
- Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Gazzetta_it post?
- Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 2.17 posts per day across the measured window.