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La Gazzetta dello Sport engagement report

@Gazzetta_it - 1.8M followers on X

Measured over 65 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 1.8M followers
Per impression
0.373%
42K views on a typical post
Reach
2.38%
of its followers see a post
Typical post
157
interactions (median)
Saved
0.005%
2 bookmarks on a typical post
Posting rate
2.17/day
active 77% of days
Peak time
04:00 UTC
Wednesday

A typical post picks up 157 interactions against 1.8M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.373% of those impressions turn into an interaction. That is about 2.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 65 posts sampled, 45% carry an image or video and 72% link out. The account's strongest tracked post pulled 6.0K interactions, about 38x its own typical post. Recurring topics include #primapagina, #gazzetta, #championsleague.

Measured over 65 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #primapagina, #gazzetta, #championsleague.

Compared with accounts its own size

La Gazzetta dello Sport's engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, La Gazzetta dello Sport sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 1, 202638x their median

    La #primapagina della Gazzetta di oggi: MIO CAPITANO https://t.co/3d14FN6jZ4

    5.1K791281378K viewsView on X
  • Aug 31, 202613x their median

    UFFICIALE - Lionel Messi lascia la nazionale argentina: "È stata una decisione dolorosa - e che fa ancora male nel profondo - ma capisco che è arrivato il momento" 🥹👋🇦🇷 #Gazzetta #Argentina #LeoMessi #LionelMessi #Messi https://t.co/n0MLaZPpm4

    1.8K23113526K viewsView on X
  • Aug 20, 202612x their median

    Curtis Jones è arrivato a Milano: ecco le prime immagini del nuovo centrocampista dell’Inter. Domani le visite mediche e la firma 🛬⚫️🔵 🎥 Marta Bonfiglio https://t.co/nUn66rmrSy

    1.7K1125568977K viewsView on X
  • Aug 28, 20268.3x their median

    Milan, finita la telenovela Leão: va al Galatasaray! Aston Villa battuto in volata, importanti gli sforzi del club turco: a Rafa oltre 12 milioni di stipendio, al Milan una cifra vicina ai 40 milioni più 3 di bonus 👋🔴⚫ #Gazzetta #Calciomercato #Milan #Galatasaray #Leao https://t.co/EwbR2njynk

    1.1K100482072K viewsView on X
  • Aug 12, 20266.6x their median

    Inter, è fatta per Djed Spence: l’esterno inglese arriva in nerazzurro per 31 milioni più 4 di bonus. Chiuso l'accordo col Tottenham 🚨⚫️🔵 https://t.co/buJiU4CoXW

    9455439550K viewsView on X
  • Aug 10, 20264.9x their median

    La #primapagina della Gazzetta di oggi ORO E SEMPRE https://t.co/noa2WBD1KB

    66381171162K viewsView on X
  • Aug 15, 20264.1x their median

    La prima pagina della Gazzetta di oggi: 📣L'ITALIA PIÙ BELLA Le notizie 👉 https://t.co/G5BflE3FD7 https://t.co/2E4dydEAs7

    545722011211K viewsView on X
  • Aug 21, 20264.0x their median

    Curtis Jones è arrivato al CONI per le visite mediche: in giornata dovrebbe arrivare anche la firma che lo legherà all’Inter 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚫️🔵 🎥 Marta Bonfiglio https://t.co/PYdUHFZEHJ

    578417650K viewsView on X
  • Aug 13, 20263.5x their median

    L’arrivo di Spence a Milano: primo “Forza Inter” per il nuovo esterno nerazzurro 🛬⚫️🔵 https://t.co/BOQiPZYsfd

    4752138869K viewsView on X
  • Aug 27, 20262.9x their median

    Sorteggiate le avversarie dell'Inter in Champions League: ecco chi incontreranno i ragazzi di Chivu nella fase campionato 👀⚫️🔵 #Gazzetta #Inter #ChampionsLeague #UCL https://t.co/GhtJJyuamp

    3932435947K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#primapagina#gazzetta#championsleague#ucl#argentina

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 157 interactions against 1.8M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 44% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.373% of those impressions turn into an interaction. That is about 2.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 65 posts sampled, 45% carry an image or video and 72% link out. The account's strongest tracked post pulled 6.0K interactions, about 38x its own typical post. Recurring topics include #primapagina, #gazzetta, #championsleague.

What is La Gazzetta dello Sport's engagement rate on X?
La Gazzetta dello Sport (@Gazzetta_it) has an engagement rate of 0.009%, based on the median interactions across 65 original posts from the last 30 days against 1,771,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, La Gazzetta dello Sport sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Gazzetta_it have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Gazzetta_it post?
Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 2.17 posts per day across the measured window.

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