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GearboxOfficial engagement report

@GearboxOfficial - 1.1M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 1.1M followers
Per impression
0.223%
39K views on a typical post
Reach
3.43%
of its followers see a post
Typical post
87
interactions (median)
Saved
0.01%
4 bookmarks on a typical post
Posting rate
0.77/day
active 33% of days
Peak time
16:00 UTC
Monday

A typical post picks up 87 interactions against 1.1M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 31% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.223% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 60% are part of a thread and 20% link out. The account's strongest tracked post pulled 991 interactions, about 11x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

GearboxOfficial's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, GearboxOfficial sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 29, 202611x their median

    SHiFT code for Golden Keys in Borderlands 4: BZR3T-TXHZB-KXTJ5-3JTJ3-CZ5WH Redeem in-game or at https://t.co/Spvl73Wl9V. Expires 4/26. Good luck, and happy looting! https://t.co/RY4tLkT3XC

    86311369169K viewsView on X
  • Aug 7, 202610x their median

    Use this SHiFT code for free Golden Keys in Borderlands 4: THFB3-SW99B-W6JB5-JTTJ3-SKK9W Redeem in-game or at https://t.co/Spvl73WSZt. Expires 8/28. Good luck, and happy looting! https://t.co/EQjg3o8VR7

    75611654130K viewsView on X
  • Jul 23, 20269.9x their median

    FL4K is back in @Borderlands 4! Watch the teaser for Story Pack 2: FL4K and the Last Resort as our Beastmaster continues The Hunt on Kairos. Story Pack 2 releases on September 10. https://t.co/oYxAQNXDba

    74774261281K viewsView on X
  • Jun 25, 20269.1x their median

    She offers additional teachings... and curses. The second Dev Diary for Hallowed Concepts is out now! The video is focused on the two new item types that will bring brutal challenges and immense power to your runs, Hex and Hallowed. Full info: https://t.co/XjbFeij7zP https://t.co/PgKNNaiKS3

    7017112585K viewsView on X
  • Jun 18, 20267.3x their median

    This is Loveless, the Hacker. Equipped with the highest-end cybernetics, Loveless also shares her mind with a digital virus of her own creation. She joins the rest of the Vault Hunters alongside Story Pack 2. https://t.co/U75oSk69rl

    50510022957K viewsView on X
  • Jun 25, 20265.9x their median

    SURPRISE, VAULT HUNTERS! Circle of Slaughter is back! Try to survive waves of enemies and make a decision: cash out, or bravely move on to the next round for a chance at even more loot. The choice is yours! Get in there! https://t.co/GipVh1LEpA

    44736208113K viewsView on X
  • Aug 20, 20265.5x their median

    Team up with Amara to track down the Phase disturbances and stop their propagation before they unravel the known universe. Watch the official reveal trailer for Borderlands 4 Bounty Pack 5: Amara and the Vile Shadows. Coming September 10. https://t.co/Q6hhPZpJJE

    4173522577K viewsView on X
  • Jun 11, 20265.0x their median

    Duke Nukem is calling you to @worldoftanks! His mission starts today, so hop in the game and fight your way through like our strong man. Join the beefcake and lock in for some serious tanking action! Your mission? KICK ASS!!! https://t.co/XoSnR0XzBE

    2133011771135K viewsView on X
  • May 28, 20264.6x their median

    Get two Golden Keys by watching Borderlands 4 streams from now until May 31 at 11:59 pm PT!  Gear up to hunt down Subjugator and Thol with two chances at legendary drops from the Golden Chests in Borderlands 4. Golden Keys are added directly to the currency in your inventory when redeemed.

    3205222276K viewsView on X
  • Jun 18, 20264.0x their median

    Your next endgame challenge, the colossal Child of Terramorphus, awaits. Takedown at the Hadron Abyss drops on June 25 as a free update for all Borderlands 4 players. Prepare to explore a fully submerged lab facility and fight your way through mobs of enemies. https://t.co/hF4AtrTN7l

    2616617145K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 87 interactions against 1.1M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 31% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.223% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 60% are part of a thread and 20% link out. The account's strongest tracked post pulled 991 interactions, about 11x its own typical post.

What is GearboxOfficial's engagement rate on X?
GearboxOfficial (@GearboxOfficial) has an engagement rate of 0.008%, based on the median interactions across 10 original posts from the last 30 days against 1,134,405 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, GearboxOfficial sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GearboxOfficial have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GearboxOfficial post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.77 posts per day across the measured window.

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