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Getty engagement report

@GettyMuseum - 1.2M followers on X

Measured over 38 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 1.2M followers
Per impression
0.553%
4.3K views on a typical post
Reach
0.37%
of its followers see a post
Typical post
24
interactions (median)
Saved
0.069%
3 bookmarks on a typical post
Posting rate
3.77/day
active 87% of days
Peak time
21:00 UTC
Wednesday

A typical post picks up 24 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 38 original posts, its engagement rate beats 17% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.553% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 89% carry an image or video, 58% are part of a thread and 42% link out. The account's strongest tracked post pulled 777 interactions, about 32x its own typical post. Recurring topics include #worldelephantday, #worldphotographyday.

Measured over 38 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #worldelephantday, #worldphotographyday.

Compared with accounts its own size

Getty's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Getty sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202632x their median

    In honor of National Dog Day, may we suggest one of these authentic and delightful medieval dog names for your next pet? Tell us which is your favorite in the comments 👇 https://t.co/jDQcxGiumq

    578145272752K viewsView on X
  • Aug 19, 20265.8x their median

    Happy birthday, Gustave Caillebotte. 🇫🇷 Caillebotte was many things: Impressionist painter, stamp collector, dog person, yachtsman, and friend to Edgar Degas, Camille Pissarro, Pierre-Auguste Renoir, and Claude Monet; he even helped pay Monet’s rent in the 1870s. https://t.co/g9Le0mxgdL

    11714525.3K viewsView on X
  • Aug 5, 20264.5x their median

    Announcing Getty’s first pointillist painting! https://t.co/MQVwkqUJ3z https://t.co/bMJKKnIOiG

    87154210K viewsView on X
  • Aug 24, 20262.7x their median

    Take a trip to Pompeii without leaving your home. Italian artist Luigi Spina had unprecedented access to photograph in all its glory—all times of day, in all seasons, in natural light, and without visitors. https://t.co/ALrY4KZ0Dr

    5111204.4K viewsView on X
  • Aug 22, 20262.6x their median

    What do your clothes reveal about you? Let's take a closer look at some details from this portrait of sisters Zénaïde and Charlotte Bonaparte (yes, they were Napoleon's nieces). 🖼️ https://t.co/A41nvukLH4 https://t.co/hh2F7Lr2Wa

    4711415.9K viewsView on X
  • Aug 19, 20262.2x their median

    Happy #WorldPhotographyDay! On this day in 1839, one of the earliest photographic processes—the daguerreotype—was publicly announced to the world, changing history forever. Today we celebrate photographers around the world and their impact on us today. https://t.co/41dwY5Vk05

    3912104.3K viewsView on X
  • Aug 12, 20261.9x their median

    Back to school? Here are some medieval manuscript illuminations to help you visualize your academic success! 📚 -Saint Luke (detail), about 1510–1520, Workshop of Master of the First Prayer Book of Maximilian. Getty Museum, Ms. Ludwig IX 18, fol. 85v https://t.co/qfekjRiPbr.114.85v -Saint Luke (detail), shortly after 1053, illuminator German. Getty Museum, Ms. 125, fol. 3v 2023.6.3v -Solomon Writing (detail), 1637–1638, Malnazar, illuminator and Aghap'ir, illuminator, Armenian. Getty Museum, Ms. Ludwig I 14, fol. 358v https://t.co/r79AfK9S1H.63.358v

    386114.1K viewsView on X
  • Aug 4, 20261.9x their median

    Happy Summerween! Did we scare you? 👻 This 19th-century "ghost" photograph was created through the use of a double exposure. https://t.co/TWRYYKX8Yl

    368116.8K viewsView on X
  • Aug 23, 20261.8x their median

    Virgos are said to be loyal and practical, yet overly critical. Sound like a Virgo you know? Scroll this 🧵 to reveal the dos and don'ts of Virgo season. ♍️ https://t.co/96MqeHWnwY

    356105.4K viewsView on X
  • Aug 13, 20261.8x their median

    In honor of World Calligraphy Day, we're excited to share that we've welcomed a new leaf into our collection—and that it's on view for the first time! 📖 https://t.co/JQuy8gBAS3

    318214.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#worldelephantday#worldphotographyday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 24 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 38 original posts, its engagement rate beats 17% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.553% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 89% carry an image or video, 58% are part of a thread and 42% link out. The account's strongest tracked post pulled 777 interactions, about 32x its own typical post. Recurring topics include #worldelephantday, #worldphotographyday.

What is Getty's engagement rate on X?
Getty (@GettyMuseum) has an engagement rate of 0.002%, based on the median interactions across 38 original posts from the last 30 days against 1,178,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Getty sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GettyMuseum have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GettyMuseum post?
Most posts go out around 21:00 UTC, and Wednesday is its busiest day, at roughly 3.77 posts per day across the measured window.

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