Ginger Zee engagement report
@Ginger_Zee - 2.1M followers on X
Measured over 55 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 118 interactions against 2.1M followers, an engagement rate of 0.006%. Measured over 55 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.731% of those impressions turn into an interaction. That is about 0.766% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 60% carry an image or video and 31% link out. The account's strongest tracked post pulled 793 interactions, about 6.7x its own typical post. Recurring topics include #d23, #dfwwx, #flooding.
Measured over 55 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #d23, #dfwwx, #flooding.
Compared with accounts its own size
Ginger Zee's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Ginger Zee sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 20266.7x their median
As of 4:30am today (8/24/26), temps at DFW still haven't dropped below 90 degrees. Yuck! This morning's low might be one of the warmest ever recorded at DFW. All-time record warmest low at DFW is 86. #dfwwx
- Aug 13, 20264.8x their median
To put yesterday’s flooding into perspective, our office had only issued 10 "Considerable" Flash Flood Warnings in total since the NWS introduced the tag in 2019. Yesterday, we issued 14. It was also the first time our office issued a Flash Flood Emergency, with 3 issued. #INwx
- Aug 14, 20264.5x their median
Coming up on @GMA Mickey is helping us preview all the fun at @DisneyD23 #d23 https://t.co/JxgCWPB24M
- Aug 2, 20263.8x their median
Around 8pm, the wind will be shifting, & visibility in the City will be limited. Unless you are evacuating, please avoid driving. If you must drive, please be cautious & provide enough space between you & the vehicles around you. For all evacuation info: https://t.co/ItmvfWppx9
- Jul 22, 20263.6x their median
We have confirmed the path of the tornado in Cape May Point. This tornado started as a waterspout before coming onshore. Here is the link to the storm summary: https://t.co/20miA0SeBs https://t.co/LM6ppYAqEN
- Aug 16, 20263.5x their median
Less than two weeks after Lake Mead, the largest reservoir by capacity in the U.S., hit a record low, Lake Powell, the country’s second-largest reservoir, has suffered the same fate. https://t.co/t90U4qjYgI
- Aug 31, 20263.5x their median
8/31/26 If you have friends or family or you are a person that’s planning to be outdoors in Bryce Canyon National Park, Zion National Park, Capital Reef National Park, or many other areas in Utah, you are in the level three out of four for excessive rain, which means life-threatening flash flooding as possible. Unfortunately, we saw deadly flash flooding over the weekend in the Grand Canyon.
- Aug 12, 20263.2x their median
I see much discussion, weeping, and gnashing of teeth here concerning NWS tornado warnings, the effectiveness of them, and FAR issues (high false alarm ratio). As opposed to emotion and feelings, actual FAR/POD/CSI data is the key in this discussion. It is a very important topic; for those coming to #NWAS26 in Omaha, don't miss the Kevin Laws/James Spann presentation on Tuesday. "Forecast Office Culture and Its Influence on Severe Weather Warning Performance" We will see you there as we all work to make the warning process better.
- Jul 30, 20262.6x their median
Plenty of average lookin tomatoes coming in but I really loved this unique little beauty 😊 https://t.co/RkLmzJ5goW
- Aug 11, 20262.5x their median
July 2026 wasn’t just the warmest July on record, it was the warmest month for the contiguous United States. ABC Chief Climate Correspondent Ginger Zee has more. https://t.co/n4Dl2YOhas
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 118 interactions against 2.1M followers, an engagement rate of 0.006%. Measured over 55 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.731% of those impressions turn into an interaction. That is about 0.766% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 55 posts sampled, 60% carry an image or video and 31% link out. The account's strongest tracked post pulled 793 interactions, about 6.7x its own typical post. Recurring topics include #d23, #dfwwx, #flooding.
- What is Ginger Zee's engagement rate on X?
- Ginger Zee (@Ginger_Zee) has an engagement rate of 0.006%, based on the median interactions across 55 original posts from the last 30 days against 2,108,113 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Ginger Zee sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Ginger_Zee have real engagement?
- Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Ginger_Zee post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 2.43 posts per day across the measured window.