Malcolm Gladwell engagement report
@Gladwell - 647K followers on X
Measured over 1 original post from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 45 interactions against 647K followers, an engagement rate of 0.007%. Posts are seen about 74K times each, and 0.061% of those impressions turn into an interaction. That is about 11.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 479x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 25, 2026.
Where this sits in the catalog
At 0.007%, Malcolm Gladwell sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 22, 2025479x their median
If you *only* used SAT to admit to elite colleges, share of admits from top 1% income falls 15.8% → 9.9% and representation from <$200k rises by +8.8%, with no reduction in post-college outcomes. It's 'holistic review' and 'ban SAT' policy that allows the most wealthy and powerful to virtue signal while getting an edge.
- Jun 8, 2026247x their median
I never met Gordon Wood, but I have a story about him. In one of my grad school seminars, we read Wood’s Creation of the American Republic. The sheer erudition and evidentiary depth of the book bowled me over. Back then, before kids and before life accelerated to warp speed, I used to call my mother every Sunday to catch up. Lots of times, we ended up talking about what I was reading that week in my grad seminars or for leisure. Mom had an omnivorous mind, and she was always looking for something else to read. She was a true intellectual—curious about almost everything, always eager to integrate new arguments or ideas into her existing schemas of how the world worked or to have those schemas challenged and changed. When we talked that particular Sunday, I think I tried to describe to her part of Wood’s argument about the relationship between the state constitutions during the Articles of Confederation era and the federal Constitution. Maybe I was tired, maybe I didn’t completely understand her questions, but the end result of the conversation was that Mom had questions about Wood’s argument that I didn’t answer satisfactorily. I told her that she should probably just read the book, and we said goodbye. She did eventually read the book, but the next Sunday, Mom started our conversation by saying, “Well, I had a lovely conversation with Gordon Wood this week.” For a split second, I thought she was joking, but then I remembered who I was dealing with. I started to sweat. “How?” I asked. A whole variety of unlikely scenarios in which the foremost historian of the American Revolution and my mother, who lived in Wichita, Kansas, might have met ran through my mind. “Oh, I just looked up his office phone number on Brown’s website and called, and he picked up!” Mom said. I decided I would have to find another profession. As it ended up, Gordon Wood spent about an hour on the phone with my mother answering her questions about the Constitution. Ever since, I’ve had a soft spot for the man when I imagine him picking up the phone in Providence and finding Becky Elder from Wichita on the other end of the line. His generosity in that moment spoke very well of him. Rest in peace, professor.
- Mar 12, 202692x their median
Did Disney lie to us? We grew up believing the good guy always wins. Turns out… the real world doesn’t work like that. https://t.co/b08lOk1IBp
- Jan 9, 202639x their median
Taking a train from DC to NYC, which takes 229 minutes. In Spain, it would take 73 minutes.
- Sep 8, 20258.4x their median
Since the internet is suddenly interested in whether I’ve changed my mind on who does and doesn’t belong in the “female category” in elite sports, here’s an article from 9 years ago. Read it and draw your own conclusions. https://t.co/CisWFFcWj9
- Sep 23, 20258.3x their median
Ta-nah!!! https://t.co/y429yDeXc4
- Nov 30, 20258.2x their median
David Sacks just called me. Collect.
- Nov 30, 20256.6x their median
Sacks just called. AGAIN. Should I block him? This is costing me a fortune.
- Jun 10, 20266.0x their median
Big news! My new book on the roots of American gun violence is coming this fall. Very proud of this one. https://t.co/a2mivY5I1h
- Sep 3, 20255.7x their median
I went on my favorite podcast to talk about my favorite topic! Malcolm Gladwell Talks Sport https://t.co/Akoi7qDos6 via @YouTube
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 45 interactions against 647K followers, an engagement rate of 0.007%. Posts are seen about 74K times each, and 0.061% of those impressions turn into an interaction. That is about 11.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 479x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Malcolm Gladwell's engagement rate on X?
- Malcolm Gladwell (@Gladwell) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 647,461 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Malcolm Gladwell sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Gladwell have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Gladwell post?
- Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.