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Google AI engagement report

@GoogleAI - 2.4M followers on X

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.044%
of 2.4M followers
Per impression
0.981%
111K views on a typical post
Reach
4.53%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.151%
168 bookmarks on a typical post
Posting rate
0.43/day
active 30% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 1.1K interactions against 2.4M followers, an engagement rate of 0.044%. Measured over 8 original posts, its engagement rate beats 72% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 0.981% of those impressions turn into an interaction. That is about 4.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 50% are part of a thread and 38% link out. The account's strongest tracked post pulled 6.5K interactions, about 6.0x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Google AI's engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.044%, Google AI sits above the 25th percentile of the 36,134 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.11%
p99161.6%
Engagement rate as a share of followers, across the 36,134 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,713 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.11%
99th percentile161.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-4%49K
03:00 UTC-4%53K
04:00 UTC-6%42K
05:00 UTC-4%41K
06:00 UTC-4%47K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%68K
10:00 UTC-2%71K
11:00 UTC-3%77K
12:00 UTC-2%85K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%99K
16:00 UTC-3%96K
17:00 UTC-2%89K
18:00 UTC-2%83K
19:00 UTC-2%79K
20:00 UTC-1%73K
21:00 UTC-1%65K
22:00 UTC-1%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%228K
Monday0%281K
Tuesday-2%270K
Wednesday-1%249K
Thursday-2%242K
Friday-3%250K
Saturday+3%225K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 30, 20266.0x their median

    For decades, we’ve dreamed of robots that can seamlessly step into our world and lend a hand. Today, we take a major stride toward making that dream a reality: Introducing Gemini Robotics 2 from @GoogleDeepMind, the intelligence layer powering the next generation of truly adaptable robots. This major advance unlocks intelligent whole-body control, advanced dexterity, and even multi-robot collaboration 🤯. Ok but... how does a robot actually "think"? Real-world tasks take time and planning. To manage that complexity, our new embodied reasoning model, Gemini Robotics ER 2, acts as the robot’s high-level brain, enhancing the robot’s capabilities to: — Observe the environment — Reason about the actions needed to complete the task — Coordinate with the vision-language-action model to carry out actions — Track progress until the job is done This setup allows robots to execute complex multi-step workflows, self-correct if a step fails, and adapt to completely novel situations. Learn more about Gemini Robotics ER 2 (and our two other brand new models) here: https://t.co/1YEpoYAhww

    5.3K785309146765K viewsView on X
  • Jul 16, 20265.0x their median

    3 years ago we started as a tiny experiment with the goal of helping you learn faster. Since then, we grew to bring audio, video, and interactivity to your sources, transitioning from a passive workspace to your true research companion. And now, notebooks have even become an entire ecosystem: you can already access them in the @GeminiApp and soon in Google Search So, with these advancements, it’s time for us to evolve once again: NotebookLM is now Gemini Notebook ✨📓 The same app you know and love isn’t going anywhere, we just have an updated name that reflects our role in Google's AI portfolio. And our mission stays exactly the same: helping you learn, faster. Thank you for believing in us— this wouldn't have been possible without your passion (and feature requests...) Big things to come (yes, even folders📂!) so stay tuned. Sincerely, The Project Tailwind team

    4.3K5532612821.1M viewsView on X
  • May 26, 20264.5x their median

    Gave google omni a sketched camera path and asked it to generate drone POV footage. https://t.co/cQZFMtOkEi

    4.2K4261731492.3M viewsView on X
  • Jun 9, 20263.8x their median

    Today, we released Gemini 3.5 Live Translate, our latest audio model for live speech-to-speech translation. It supports over 70 languages and starts translating as soon as you start talking, streaming translations while listening to what you say next. No awkward pauses or choppy audio, just real connection without language barriers. So, how does it work? 🤔 The model is able to make split-second decisions to juggle speed and translation quality so conversations actually feel fluid, human, and natural. In order to do this, the model must receive and contextualize the input while simultaneously outputting the translated speech. Through this process, Gemini 3.5 Live Translate manages to stay mere seconds behind each speaker and can even maintain pacing, pitch, and intonation across extended sessions. See it in action below, or try it yourself in the Google Translate app on iOS & Android.

    3.3K4692481014.0M viewsView on X
  • Jul 21, 20263.5x their median

    Today, we're introducing not one but TWO new models, striking the balance between efficiency and quality to enable you to build production AI agents. — Gemini 3.6 Flash: Addresses efficiency feedback we received from Gemini 3.5 Flash with upgrades in coding, knowledge work, and multimodal tasks faster, more accurately, and with substantially fewer tokens per task — Gemini 3.5 Flash-Lite: Our fastest, most cost-effective 3.5-class model yet built for agentic workflows, hitting ~350 output tokens/sec with improved coding and overall quality Start building with these today via the Gemini API in @GoogleAIStudio or try them out in the @GeminiApp

    3.1K35427394438K viewsView on X
  • Jul 29, 20263.0x their median

    https://t.co/AhuQq9za6Y

    2.7K3936148209K viewsView on X
  • Apr 30, 20262.9x their median

    Last week, we made Gemini Embedding 2, our first natively multimodal embedding model, available to the general public. Since then, developers have used it to build video analysis tools, visual shopping assistants, and more. But you might be wondering... what is an embedding model? 🤔 Let’s break it down! 1. What is it? Think of an embedding model as a "universal translator." It takes text, images, video, and audio data and turns them into a long string of numbers, like a unique digital fingerprint. 2. How does it work? Historically, search has been text only. Now, instead of just matching data by keyword, Gemini Embedding 2 maps multiple modalities in the same space based on meaning. It "feels" the connection between a video of a soccer goal and the words "game-winning shot" without needing tags. For example, "ocean" and "waves" are placed close together, but "ocean" and "toaster" are miles apart. 3. How can you use it? Developers have been using it to incorporate smarter search functionality into their builds. This means creating tools where you can snap a photo of a product and type "find this in yellow," or search through thousands of hours of video by describing what happens in a scene. 4. Ready to try it out for yourself? You can start using it today via the Gemini API or the Gemini Enterprise Agent Platform.

    2.6K36513941216K viewsView on X
  • May 19, 20262.6x their median

    By now, you've probably heard about Gemini Omni, our new model designed to create anything from any input, starting with video. But... what's the big deal? Let’s break it down 🧵👇 https://t.co/QbxMNZa2Wx

    2.5K2578137228K viewsView on X
  • Apr 15, 20262.4x their median

    Today we launched Gemini 3.1 Flash TTS, our most expressive and controllable text-to-speech model yet. This launch [excitement] includes audio tags! 🗣🏷 Audio tags [explanatory] are a seamless way to guide vocal style, pace, and delivery using natural language commands embedded directly in your text. Want a different tempo or tone? [amazement] Just tag the audio to steer the AI-speech output! The model supports 70+ languages (24 of which are high-quality evaluated languages, including: Japanese, Hindi, and Arabic). Watch the audio tags in action in the demo below ↓

    2.3K30311664203K viewsView on X
  • May 26, 20262.0x their median

    https://t.co/j6Qu6uAg1b

    1.9K26951283.7M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 2.4M followers, an engagement rate of 0.044%. Measured over 8 original posts, its engagement rate beats 72% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 0.981% of those impressions turn into an interaction. That is about 4.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 50% are part of a thread and 38% link out. The account's strongest tracked post pulled 6.5K interactions, about 6.0x its own typical post.

What is Google AI's engagement rate on X?
Google AI (@GoogleAI) has an engagement rate of 0.044%, based on the median interactions across 8 original posts from the last 30 days against 2,446,947 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.044%, Google AI sits above the 25th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GoogleAI have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GoogleAI post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.43 posts per day across the measured window.

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