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Google Play engagement report

@GooglePlay - 6.6M followers on X

Measured over 6 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 6.6M followers
Per impression
0.229%
52K views on a typical post
Reach
0.78%
of its followers see a post
Typical post
118
interactions (median)
Saved
0.02%
10 bookmarks on a typical post
Posting rate
0.3/day
active 23% of days
Peak time
17:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 118 interactions against 6.6M followers, an engagement rate of 0.002%. Measured over 6 original posts, its engagement rate beats 20% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 52K times each, and 0.229% of those impressions turn into an interaction. That is about 0.781% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video, 33% are part of a thread and 67% link out. The account's strongest tracked post pulled 7.4K interactions, about 46x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Google Play's engagement rate beats 20% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.002%, Google Play sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 5, 202646x their median

    You won’t believe what’s next for Android! Tune in to the The Android Show | I/O Edition May 12 at 10 am PT for a look at the future. Set a reminder at https://t.co/RFgly7WP7M and be the first to know 🗓️ #TheAndroidShow https://t.co/uxPB6QFnKP

    6.2K742304237867K viewsView on X
  • Aug 27, 202636x their median

    Introducing Expert Intelligence ✨ A cross-@Google initiative that helps you engage with your trusted sources, starting with eligible @GooglePlay ebooks in Gemini Notebook. You can now combine expertise from your favorite authors with other sources and engage with your books in brand new ways! Try it out here: https://t.co/So7CQPf3ba

    3.4K469862301.1M viewsView on X
  • May 19, 202614x their median

    We now have 13 products with over a billion users… And five products with more than 3 billion users each. #GoogleIO https://t.co/ADNZbCJvSX

    2.0K1906831124K viewsView on X
  • May 12, 20269.4x their median

    ICYMI, it's our biggest and best Android Show ever ✨ ✨ Gemini Intelligence brings a literal glow-up 📱New experiences only on Android 🚘 A huge upgrade for Android Auto 💻 Stunning new laptops, with Googlebook Watch the full show now: https://t.co/2PeT4DWtSl #TheAndroidShow https://t.co/U7koW3M2WT

    9041236323190K viewsView on X
  • Aug 24, 20267.3x their median

    Calling all fans of Google Play 📣 You can help shape the future of Google Play Games! Sign up for user research and, if chosen, your feedback could earn you rewards (and a sneak peek at what’s coming) 👀 https://t.co/zv0LU0GVcy

    74542636134K viewsView on X
  • May 12, 20263.5x their median

    🎬 Tune in NOW to The Android Show | I/O Edition and discover why this is one of Android's biggest years yet. Watch now → https://t.co/FN72N6vFDm #TheAndroidShow

    451852513181K viewsView on X
  • Jul 22, 20262.8x their median

    The rewards are rolling into Comic-Con® in San Diego for Google Play Points members. Look closely and you may catch a few you could take home for yourself 👀 Earn tokens for exclusive collectibles, personalized merch, and bid at our live auction 💎 Learn more here: https://t.co/YWgRP9u8sw #GoPlay

    1369494474K viewsView on X
  • Mar 11, 20262.4x their median

    Finding your next favorite indie game on Google Play is easy 👇 🔎 Explore new games 🕹️ Try them for free with Game Trials ✅ Buy once, play on mobile and PC The games you love are coming to Google Play. Now you can play them how you want. Learn more here https://t.co/cNRAFsDMwc #GoPlay

    2352226691K viewsView on X
  • Mar 12, 20261.9x their median

    These two new features are bringing a world of games into your hands 👐 1️⃣ Game Trials 2️⃣ Buy Once, Play Anywhere Experience your favorite games in a whole new way and try out games you’ve had your eyes on 👀 Read more in the thread below 🧵👇 https://t.co/hNLiq8jk1m

    1882015122K viewsView on X
  • Jul 20, 20261.7x their median

    Introducing The Auction by Google Play, a brand new experience for Google Play Points members debuting at Comic-Con® in San Diego. Join us for a weekend of gachas, unique rewards, and a live auction featuring curated collectables from @backbone, @marvelstrikef, @crunchyroll and @hermanmiller. It all starts this Thursday, July 23rd @Comic_Con 💫💎 Play has never been more rewarding. Go Bid. #GoPlay Learn more: https://t.co/YFO3upsvOp

    1521929139K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 118 interactions against 6.6M followers, an engagement rate of 0.002%. Measured over 6 original posts, its engagement rate beats 20% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 52K times each, and 0.229% of those impressions turn into an interaction. That is about 0.781% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 67% carry an image or video, 33% are part of a thread and 67% link out. The account's strongest tracked post pulled 7.4K interactions, about 46x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Google Play's engagement rate on X?
Google Play (@GooglePlay) has an engagement rate of 0.002%, based on the median interactions across 6 original posts from the last 30 days against 6,592,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Google Play sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GooglePlay have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count, which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GooglePlay post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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