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Governor Gretchen Whitmer engagement report

@GovWhitmer - 512K followers on X

Measured over 43 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.035%
of 512K followers
Per impression
1.05%
17K views on a typical post
Reach
3.30%
of its followers see a post
Typical post
178
interactions (median)
Saved
0.018%
3 bookmarks on a typical post
Posting rate
1.9/day
active 80% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 178 interactions against 512K followers, an engagement rate of 0.035%. Measured over 43 original posts, its engagement rate beats 50% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.05% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 33% carry an image or video, 16% are part of a thread and 30% link out. The account's strongest tracked post pulled 2.6K interactions, about 15x its own typical post.

Measured over 43 original posts from a 30-day window, last computed on August 27, 2026.

Compared with accounts its own size

Governor Gretchen Whitmer's engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.035%, Governor Gretchen Whitmer sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202615x their median

    Republicans in DC are trying to make it harder for you to vote, but we're suing to protect absentee voting here in Michigan. Attorney General Nessel and I are committed to protecting your rights. https://t.co/cVGbsatDLI

    8282021.6K5432K viewsView on X
  • Aug 25, 202614x their median

    Dolly Parton represents the best of America's values. Her empathy, grit, and spirit define what a star can be in this country. Her legacy is embodied by her incredible commitment to literacy that has helped so many Michigan kids read. Dolly, Michigan will always love you.

    2.3K19838017K viewsView on X
  • Aug 22, 202612x their median

    Michiganders are uniquely impacted by DC Republicans’ ongoing, chaotic tariff wars with Canada. These tariffs act as a tax hike on Michigan families and businesses by raising prices at the grocery store and the gas pump.

    1.5K2732651441K viewsView on X
  • Aug 18, 20268.4x their median

    My statement from this morning on planned demonstrations in Dearborn. https://t.co/fLrUvbbRTP

    658857114165K viewsView on X
  • Aug 20, 20262.9x their median

    Big news for our public lands: we just secured $45 million in Trust Fund grants for 75 parks and conservation projects statewide, including protecting nearly 22,650 acres in the Keweenaw Peninsula. That's Michigan investing in the outdoors we love. https://t.co/Q58nlujLal

    29765147720K viewsView on X
  • Aug 14, 20262.8x their median

    I said I'd fix the damn roads. We're getting it done. Since taking office through the end of this construction season, we will have repaired or replaced 26,500+ lane miles and 2,000 bridges, supporting tens of thousands of good paying construction jobs along the way.

    23830229920K viewsView on X
  • Aug 26, 20262.4x their median

    106 years ago today, the 19th Amendment gave women the right to vote. Michigan helped lead the way, ratifying it early. The best way to honor that fight? VOTE! Register at https://t.co/S6Z636Fgk9 before Nov. 3.

    3054580517K viewsView on X
  • Aug 11, 20262.4x their median

    145,000+ Michiganders have lost food assistance since DC Republicans cut SNAP to fund tax breaks for the wealthy when they passed the Big Beautiful Bill. One of every three is a child. No one should go to bed hungry, we deserve better from Washington.   https://t.co/Xu3MAel2Ia

    14146238517K viewsView on X
  • Aug 27, 20262.1x their median

    August is Michigan's first Transgender and Non-Binary Pride and History Month. That didn't happen in a vacuum. In 2023, I signed a law that finally protects LGBTQ+ people from losing their job or home just for who they are. That's the Michigan we built. https://t.co/XGuZF3B0fR

    144261951112K viewsView on X
  • Jul 30, 20262.0x their median

    My statement on DC Republican cuts forcing Planned Parenthood closures. https://t.co/sVwk6Azwwh

    120351881958K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 178 interactions against 512K followers, an engagement rate of 0.035%. Measured over 43 original posts, its engagement rate beats 50% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.05% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 33% carry an image or video, 16% are part of a thread and 30% link out. The account's strongest tracked post pulled 2.6K interactions, about 15x its own typical post.

What is Governor Gretchen Whitmer's engagement rate on X?
Governor Gretchen Whitmer (@GovWhitmer) has an engagement rate of 0.035%, based on the median interactions across 43 original posts from the last 30 days against 512,212 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.035%, Governor Gretchen Whitmer sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GovWhitmer have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GovWhitmer post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 1.9 posts per day across the measured window.

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