The Guardian Nigeria engagement report
@GuardianNigeria - 2.9M followers on X
Measured over 472 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 4 interactions against 2.9M followers, an engagement rate of 0%. Measured over 472 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.1% of those impressions turn into an interaction. That is about 0.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 472 posts sampled, 8% carry an image or video and 99% link out. The account's strongest tracked post pulled 276 interactions, about 69x its own typical post.
Measured over 472 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #itsongotv.
Compared with accounts its own size
The Guardian Nigeria's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, The Guardian Nigeria sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 202669x their median
The Independent Media and Policy Initiative (IMPI) has warned that Atiku Abubakar’s proposed petrol subsidy restoration could worsen Nigeria’s fragile fiscal position. https://t.co/WjLOItgrHG
- Aug 24, 202624x their median
Actors and colleagues from the Yoruba film industry gathered in Ilaro to bid a tearful farewell to veteran Nollywood actor Taiwo Hassan, popularly known as Ogogo. Emotions ran high as Jide Kosoko, Yinka Quadri, Dele Odule and others paid their final respects to the late actor. Visit https://t.co/EiKkmggTy3 to stay updated on related stories. #Ogogo #TaiwoHassan #Nollywood #Entertainment
- Aug 25, 202620x their median
Traffic chaos has worsened on the Lagos-Ibadan Expressway after a fallen trailer left motorists stranded, with the gridlock extending to the Sagamu Interchange. The trailer was still on the road this morning, forcing motorists to squeeze through the only available lane, while others resorted to inner roads and bush paths. Visit https://t.co/HurYekElJi to stay updated on related stories. #LagosIbadanExpressway #TrafficUpdate #Sagamu #RoadSafety
- Aug 29, 202613x their median
A fresh crisis is brewing within the Obi/Kwankwaso Movement also known as OK, over moves to remove its founder, John Ughulu, as Director-General. https://t.co/P4dSyeF8ip
- Aug 17, 202613x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. Osun polls: Opposition’s victory relives people power, raises stake for APC in 2027 https://t.co/hbXJLD3DPZ 2. Osun polls: Makinde, NGF, ADC, HURIWA, Yiaga Africa congratulate Adeleke https://t.co/YwKhlY6Yna 3. el-Rufai files fresh N10b suit against ICPC for allegedly denying family access to him https://t.co/akL0PW1vYE 4. Stop blaming past govts for refineries’ woes, Atiku tells Tinubu https://t.co/UPm8ZQJt7l 5. ASUU rallies FG to lecturers’ grievances, welfare demands https://t.co/n7aIQq1BOP Visit https://t.co/EiKkmggTy3 for more updates. #MorningBrief #TopStories #GuardianNews #NewsUpdate
- Aug 18, 202612x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. Concerns as cost-of-living pressure lingers despite easing inflation https://t.co/YIzKhS9DQ4 2. Osun poll raises 2027 questions as APC reviews defeat, observers flag flaws https://t.co/1Ih0NHEioP 3. Imperative of national governance framework for artificial intelligence https://t.co/1Ih0NHEioP 4. FG targets 6,000MW wheeling capacity before December https://t.co/Pe5Iqp3ghY 5. PETROAN demands performance guarantees, penalties for refinery revival deal https://t.co/NHc3mYFRl9 Visit https://t.co/EiKkmggTy3 for more updates. #MorningBrief #TopStories #GuardianNews #NewsUpdate
- Sep 1, 202611x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. Nigerians spend N58tr on fuel in 3yrs as CNG adoption stalls at 12% https://t.co/85Ct3NsJoG 2. EFCC recovers N1.23tr in 34 months, N288.1b tax revenue for FG, states https://t.co/xFKeei1RSS 3. We won’t tolerate dehumanisation of Nigerians, Shettima warns S’Africa https://t.co/WfagXdz0mm 4. 2027: Opposition begins single-candidate talks as ADC faction disowns Atiku https://t.co/uTvL7LIujw 5. IPOB issues FG 14-day ultimatum to hear Kanu’s appeal https://t.co/glzES690ey Visit https://t.co/bdEr5O0H7s for more updates on these stories. #MorningBrief #TopStories #GuardianNews #NewsUpdate
- Aug 28, 202611x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. Football under scrutiny: NFF shops for new era, ‘managers’ amid global accountability probe. https://t.co/zEiJVermyx 2. $1b social fund: ADC accuses Tinubu of panic response to subsidy removal plot https://t.co/j9W09igm7q 3. NHRC, AIN demand arrest of Abuja council boss over ‘vote APC or relocate’ threat https://t.co/Acqy9c6seg 4. Turn economic gains into jobs, higher purchasing power, VP charges NEC https://t.co/Edi8ijJxGI 5. Report claims 7,825 Nigerians abducted, N7.78b ransom paid in one year https://t.co/gNFUoLLwAF Visit https://t.co/bdEr5O0H7s for more updates on these stories. #MorningBrief #TopStories #GuardianNews #NewsUpdate
- Aug 26, 202611x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. FG hastens police reform to douse self-help plot in communities https://t.co/mUFT2Htp6u 2. S’Africa: 65 Nigerians to return today by private sponsorship https://t.co/JqGM1G7uJX 3. NDLEA harps on asset forfeiture to discourage crime https://t.co/rBwj6ppXbR 4. Obi, Atiku challenge Tinubu on proxy campaigns, presidential debate https://t.co/ginfWZS2ZF 5. Tinubu, Jonathan, Diri, Dickson, Abba unite on merit, integrity in public service https://t.co/0SxlYcZFo5 Visit https://t.co/bdEr5O0H7s for more updates on these stories. #MorningBrief #TopStories #GuardianNews #NewsUpdate
- Aug 20, 202611x their median
Good morning, these are the headlines in today's edition of The Guardian. Get today's edition of The Guardian on newsstands for the latest local and world news, sports, business, and in-depth analysis that matters. 1. States’ spending faces scrutiny over N15.8tr windfall, citizens’ welfare https://t.co/7LOl6QjSgw 2. Tinubu orders security overhaul amid concerns over policing, gun violence https://t.co/jsj6sXRjVT 3. Pre-election anxiety, profit-taking wipe N5tr from NGX after N160tr peak https://t.co/n9Q9VMBs3O 4. El-Rufai’s bid to transfer trial fails as Kaduna CJ backs Justice Khobo https://t.co/unae85RZTP 5. 2027: Look beyond campaign slogans, Obi challenges Nigerians https://t.co/ixg2ZyLWrf Visit https://t.co/EiKkmggTy3 for more updates. #MorningBrief #TopStories #GuardianNews #NewsUpdate
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 2.9M followers, an engagement rate of 0%. Measured over 472 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.1% of those impressions turn into an interaction. That is about 0.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 472 posts sampled, 8% carry an image or video and 99% link out. The account's strongest tracked post pulled 276 interactions, about 69x its own typical post.
- What is The Guardian Nigeria's engagement rate on X?
- The Guardian Nigeria (@GuardianNigeria) has an engagement rate of 0%, based on the median interactions across 472 original posts from the last 30 days against 2,852,296 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The Guardian Nigeria sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GuardianNigeria have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GuardianNigeria post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 15.9 posts per day across the measured window.