Car Dealership Guy engagement report
@GuyDealership - 438K followers on X
Measured over 52 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 16 interactions against 438K followers, an engagement rate of 0.004%. Measured over 52 original posts, its engagement rate beats 22% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.129% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 75% carry an image or video, 15% are part of a thread and 67% link out. The account's strongest tracked post pulled 8.4K interactions, about 524x its own typical post.
Measured over 52 original posts from a 30-day window, last computed on October 31, 2026.
Compared with accounts its own size
Car Dealership Guy's engagement rate beats 22% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Car Dealership Guy sits below the 10th percentile of the 219,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.706% |
| 90th percentile | 2.63% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 547 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 16, 2023524x their median
The fed needs to immediately hike rates https://t.co/D65a6lD145
- Aug 25, 2026480x their median
Is Maserati dying a slow death? OVERHEARD: “60 of the 86 Maserati dealers in the US have not reported a single sale this month. 13 have 1 sale. Only 4 have sold more than 2.” Mind-boggling numbers.
- Oct 29, 202693x their median
Carvana just sold 217,385 cars in one quarter: Up 39% from a year ago. The rest of the industry... About *flat*. 8 straight quarters of ~40% growth. Do with this information what you will... (Source: Carvana Q3 earnings)
- Oct 29, 202643x their median
Every car person has a version of this story: Customer walks in wearing sweatpants. Old car, lots of questions, no rush... Buys the top trim and pays cash. Never qualify a buyer by the outfit.
- Sep 24, 202630x their median
The next 24 months will reshape the car business. 9 predictions I expect to happen by 2029: 1) China begins its first pilot of U.S. auto retail. 2) AI eliminates 50%+ of dealership BDC jobs. 3) A 20-person dealership sells 200 cars a month. 4) Dealer software stacks shrink from 30 vendors to 10. 5) Agent-to-agent car buying becomes the standard. 6) A 10-person automotive startup reaches a $1B valuation. 7) Dealers begin opting out of OEM co-op programs en masse. 8) Technician productivity doubles without technicians working more hours. 9) The first major dealership runs nearly 24/7. Things are gonna get funky.
- Oct 30, 202627x their median
Nearly 1 in 3 cars on U.S. roads is 16+ years old: 16+ years old: 29.1% 0-3 years old: 16% The average car is now 12.94 years old, up from 12.8 last year. If a dealership isn't all-in on fixed ops by this point, good luck... (Source: Auto Care Association, MEMA)
- Oct 26, 202625x their median
Why dealers fight so hard for your service visit: Service & parts at Penske: 11.9% of revenue 44.7% of gross profit (!!!) That's more gross profit than new and used cars combined (35.8%). (Source: Penske Q2 earnings)
- Oct 28, 202619x their median
Honda and Acura dealers are flying blind: Sources say Honda's dealer system, Interactive Network (iN), has been down since yesterday. Dealers tell me they can't look up or order parts, pull service bulletins, or program cars. Some parts departments are emailing orders to Honda on Excel spreadsheets. No ETA yet. Respect to every parts and service team keeping the drive moving today.
- Sep 23, 202614x their median
A used car doesn’t become more valuable when a dealer buys it. It becomes more valuable when the dealer makes it retailable. A dealer buys a three-year-old SUV at auction for $27,000. Then comes transportation, inspection, tires, brakes, dent repair, detail, photos, and sometimes thousands of dollars of mechanical work. By the time it hits the website, the dealer may have $29,000 or $30,000 in it. Then the clock starts. Every day the car sits, the dealer is paying for the money tied up in it while the market around it keeps moving. If similar SUVs drop $1,000 over the next month, the dealer’s car just got $1,000 worse without moving an inch. That’s why used-car retail isn’t really a buying-and-selling business. It’s an inventory-turn business. The dealer who buys the car cheapest doesn’t necessarily win. The dealer who gets it through the factory and back into cash fastest usually does.
- Oct 29, 202613x their median
Scariest number in the car business right now: $952. I just wrote my first X article on why (and what it means for anyone buying a car). https://t.co/Li00Iq7qaG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 16 interactions against 438K followers, an engagement rate of 0.004%. Measured over 52 original posts, its engagement rate beats 22% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.129% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 75% carry an image or video, 15% are part of a thread and 67% link out. The account's strongest tracked post pulled 8.4K interactions, about 524x its own typical post.
- What is Car Dealership Guy's engagement rate on X?
- Car Dealership Guy (@GuyDealership) has an engagement rate of 0.004%, based on the median interactions across 52 original posts from the last 30 days against 437,688 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Car Dealership Guy sits below the 10th percentile of the 219,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GuyDealership have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GuyDealership post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 2.03 posts per day across the measured window.