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Car Dealership Guy engagement report

@GuyDealership - 438K followers on X

Measured over 52 original posts from a 30-day window, last computed on October 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 438K followers
Per impression
0.129%
12K views on a typical post
Reach
2.82%
of its followers see a post
Typical post
16
interactions (median)
Saved
0.008%
1 bookmarks on a typical post
Posting rate
2.03/day
active 20% of days
Peak time
18:00 UTC
Thursday

A typical post picks up 16 interactions against 438K followers, an engagement rate of 0.004%. Measured over 52 original posts, its engagement rate beats 22% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.129% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 75% carry an image or video, 15% are part of a thread and 67% link out. The account's strongest tracked post pulled 8.4K interactions, about 524x its own typical post.

Measured over 52 original posts from a 30-day window, last computed on October 31, 2026.

Compared with accounts its own size

Car Dealership Guy's engagement rate beats 22% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Car Dealership Guy sits below the 10th percentile of the 219,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.706%
p902.63%
p9982.4%
Engagement rate as a share of followers, across the 219,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,696 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.706%
90th percentile2.63%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 547 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 16, 2023524x their median

    The fed needs to immediately hike rates https://t.co/D65a6lD145

    7.8K287240411.7M viewsView on X
  • Aug 25, 2026480x their median

    Is Maserati dying a slow death? OVERHEARD: “60 of the 86 Maserati dealers in the US have not reported a single sale this month. 13 have 1 sale. Only 4 have sold more than 2.” Mind-boggling numbers.

    6.8K29450692615K viewsView on X
  • Oct 29, 202693x their median

    Carvana just sold 217,385 cars in one quarter: Up 39% from a year ago. The rest of the industry... About *flat*. 8 straight quarters of ~40% growth. Do with this information what you will... (Source: Carvana Q3 earnings)

    1.2K4517346679K viewsView on X
  • Oct 29, 202643x their median

    Every car person has a version of this story: Customer walks in wearing sweatpants. Old car, lots of questions, no rush... Buys the top trim and pays cash. Never qualify a buyer by the outfit.

    635448089K viewsView on X
  • Sep 24, 202630x their median

    The next 24 months will reshape the car business. 9 predictions I expect to happen by 2029: 1) China begins its first pilot of U.S. auto retail. 2) AI eliminates 50%+ of dealership BDC jobs. 3) A 20-person dealership sells 200 cars a month. 4) Dealer software stacks shrink from 30 vendors to 10. 5) Agent-to-agent car buying becomes the standard. 6) A 10-person automotive startup reaches a $1B valuation. 7) Dealers begin opting out of OEM co-op programs en masse. 8) Technician productivity doubles without technicians working more hours. 9) The first major dealership runs nearly 24/7. Things are gonna get funky.

    4221534165K viewsView on X
  • Oct 30, 202627x their median

    Nearly 1 in 3 cars on U.S. roads is 16+ years old: 16+ years old: 29.1% 0-3 years old: 16% The average car is now 12.94 years old, up from 12.8 last year. If a dealership isn't all-in on fixed ops by this point, good luck... (Source: Auto Care Association, MEMA)

    3461851942K viewsView on X
  • Oct 26, 202625x their median

    Why dealers fight so hard for your service visit: Service & parts at Penske: 11.9% of revenue 44.7% of gross profit (!!!) That's more gross profit than new and used cars combined (35.8%). (Source: Penske Q2 earnings)

    3511731457K viewsView on X
  • Oct 28, 202619x their median

    Honda and Acura dealers are flying blind: Sources say Honda's dealer system, Interactive Network (iN), has been down since yesterday. Dealers tell me they can't look up or order parts, pull service bulletins, or program cars. Some parts departments are emailing orders to Honda on Excel spreadsheets. No ETA yet. Respect to every parts and service team keeping the drive moving today.

    2751120347K viewsView on X
  • Sep 23, 202614x their median

    A used car doesn’t become more valuable when a dealer buys it. It becomes more valuable when the dealer makes it retailable. A dealer buys a three-year-old SUV at auction for $27,000. Then comes transportation, inspection, tires, brakes, dent repair, detail, photos, and sometimes thousands of dollars of mechanical work. By the time it hits the website, the dealer may have $29,000 or $30,000 in it. Then the clock starts. Every day the car sits, the dealer is paying for the money tied up in it while the market around it keeps moving. If similar SUVs drop $1,000 over the next month, the dealer’s car just got $1,000 worse without moving an inch. That’s why used-car retail isn’t really a buying-and-selling business. It’s an inventory-turn business. The dealer who buys the car cheapest doesn’t necessarily win. The dealer who gets it through the factory and back into cash fastest usually does.

    184726152K viewsView on X
  • Oct 29, 202613x their median

    Scariest number in the car business right now: $952. I just wrote my first X article on why (and what it means for anyone buying a car). https://t.co/Li00Iq7qaG

    168823249K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 16 interactions against 438K followers, an engagement rate of 0.004%. Measured over 52 original posts, its engagement rate beats 22% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.129% of those impressions turn into an interaction. That is about 2.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 52 posts sampled, 75% carry an image or video, 15% are part of a thread and 67% link out. The account's strongest tracked post pulled 8.4K interactions, about 524x its own typical post.

What is Car Dealership Guy's engagement rate on X?
Car Dealership Guy (@GuyDealership) has an engagement rate of 0.004%, based on the median interactions across 52 original posts from the last 30 days against 437,688 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Car Dealership Guy sits below the 10th percentile of the 219,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GuyDealership have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GuyDealership post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 2.03 posts per day across the measured window.

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