Hakainde Hichilema engagement report
@HHichilema - 775K followers on X
Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 550 interactions against 775K followers, an engagement rate of 0.071%. Measured over 21 original posts, its engagement rate beats 64% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.86% of those impressions turn into an interaction. That is about 3.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 4.1x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ndola.
Compared with accounts its own size
Hakainde Hichilema's engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.071%, Hakainde Hichilema sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 14, 20264.1x their median
We continue to receive encouraging results, alongside reports of peace, unity and solidarity across our country. There is much to be grateful for. Let us remain peaceful, patient and patriotic as we await the official outcome from those entrusted with managing the vote. HH https://t.co/Jep1mGOMbM
- Aug 13, 20263.9x their median
Today, the future of our nation is in your hands. Please vote peacefully, respect one another and remember that we are One Zambia, One Nation. https://t.co/6IT7qhMszS
- Aug 12, 20263.0x their median
Thank you to everyone who has been part of this movement. God bless you and God bless Zambia. https://t.co/sjpL57bqvQ
- Aug 12, 20262.4x their median
24 hours to decide the next five years. We have made progress together, and there is still more work to do. Tomorrow, let us choose to protect that progress and keep moving forward. Vote HH. Vote for Bally https://t.co/TAFRbR6Dq8
- Aug 13, 20262.3x their median
Today alongside my family, I stood in line with fellow Zambians to cast my vote. Let us keep this election peaceful and orderly. Get out and vote; your voice matters. https://t.co/moSFjm3OWE
- Jul 31, 20262.3x their median
Happy Anniversary Mutinta. Grateful for your unconditional love, support, and the beautiful journey we’ve shared together. Through every season, you’ve been my strength, my joy, and my greatest blessing. Here’s to many more years of memories together. With all my love, HH https://t.co/BpsvuBsGVs
- Aug 13, 20262.3x their median
Thank you to every Zambian who voted today, and to those still in line. We commend you for showing maturity and commitment to democracy, peace & unity. If you’re still in line, you will be allowed to vote. Let us remain patient as we await the official results. God bless Zambia. https://t.co/p98T3eKsJz
- Jun 28, 20262.1x their median
Zambia, forward! Bally https://t.co/J0NRIiHJ7e
- Jul 9, 20262.0x their median
We have just spoken with Her Honour the Vice President and my Running Mate, Mrs W.K. Mutale Nalumango, who was involved in a helicopter incident today. Grateful to God to report that she is in good spirits and unharmed. We thank God for his protection and for preserving her life. https://t.co/41VfFlaBSS
- Jul 15, 20261.9x their median
With deep sadness we have learned of the passing of Dr Guy Scott, a true patriot, whose legacy reminds us that every season of service is a gift for which we must give thanks to God. Heartfelt condolences to his family, and our great nation, Zambia. 🇿🇲 MHSRIP https://t.co/Rbr1bLk0c7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 550 interactions against 775K followers, an engagement rate of 0.071%. Measured over 21 original posts, its engagement rate beats 64% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.86% of those impressions turn into an interaction. That is about 3.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 4.1x its own typical post.
- What is Hakainde Hichilema's engagement rate on X?
- Hakainde Hichilema (@HHichilema) has an engagement rate of 0.071%, based on the median interactions across 21 original posts from the last 30 days against 774,737 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.071%, Hakainde Hichilema sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HHichilema have real engagement?
- Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HHichilema post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.7 posts per day across the measured window.